Maybe you’ve heard this joke before: “How do you know if someone’s vegan?” The answer: “Oh don’t worry, they’ll tell you.” The point of this joke is that veganism is such an integral part of their perceived identity, that vegans can’t help mentioning it.
But, really, anyone could be in that joke: Your fashion-conscious friend who only wears designer clothing or your tech-savvy cousin who always has the latest gadgets, for instance. The key marketing lesson here: People don’t just desire products. They desire to understand and give shape to their identities. That’s why a personality quiz is a useful tool for marketers. So let’s talk about it:
- How to make a personality quiz in 4 steps
- Why do personality quizzes work?
- 6 benefits of using personality quizzes as interactive content
- How quizzes can change your marketing strategy
Disclaimer: If you’re looking for information about how to set up a personality test for HR-related purposes, we have some other pages for you to check out. For instance, one about how to make a DISC personality test and one about the Big Five Personality test.
Ever since the news about the misuse of personal data collected through Facebook Quizzes (The Cambridge Analytica scandal), people have become more prudent to participate in quizzes.
It’s not wrong to collect personal data from your audience, but it is important to be transparent about what you will be using the collected data for.
Covering these basics will get you a long way in creating a quiz that feels safe and still gets you the data you want:
- Be clear about who is organizing the quiz and what the organization stands for.
- State that you’ll use the data for internal purposes only (for example “to deliver a better service”) and that you will not share the gathered information with 3rd parties.
- … Only if this is the case of course! If you have other plans, be transparent about what you’ll be doing with the responses.
- Allow people to opt out of your communication at any time.
If you’re ready to start and create a personality quiz, I invite you to check out our Pointerpro questionnaire guide.
Questions or remarks?
Do you come across any input from me that you feel different about or that you feel is inaccurate? Don’t hesitate to get in touch with me directly via LinkedIn. It wouldn’t be the first time I’ve learned from such an exchange.
Wow prospects with Pointepro-built automated reports
Here’s a quick introduction on how Pointerpro works, brought to you by myself.
“We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting.”

Director at Alere
“I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly.”

CFO & COO at Egg Science
“You guys have done a great job making this as easy to use as possible and still robust in functionality.”

Account Director at Reed Talent Solutions
“It’s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you’re looking for something like that, it’s really nice to work with Pointerpro.”

Country Manager Netherlands at Better Minds at Work
Creating that personality quiz is not only entertaining for you and your respondents. It has a lot of benefits for your business as well. Try mixing business and pleasure and create your very own personality quiz. I had a lot of fun doing it, so you definitely will too!
Now, if you truly feel that a playful personality quiz has no place in your marketing strategy, I’d strongly recommend not throwing out the baby with the bathwater.
Maybe you just want to measure your brand awareness level? Or maybe you merely want to guide customers to find the best fit from your array of products or services? There are countless ways an online questionnaire or assessment can contribute to your marketing strategy.
Don’t hesitate to get in touch with our team to help you figure out the right assessment solution.

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