About us

Our story

Started
back in 2012

Pointerpro was born in 2012 when our founder Stefan wanted to create an
iPad Quiz for his daughter’s birthday. After completing the quiz, contestants
didn’t just receive their results but also got pictures, videos and fun trivia
about Pauline.

The product has clearly evolved substantially since then but the same values remain at the core of the brand. In a business context,
we accomplish this by still offering personalized advice and insights to our respondents. These outputs can be communicated
to our clients by both email and beautifully branded reports.

Allow us to use a metaphor.

People are encouraged to go for regular medical check-ups and that shouldn’t be any different for companies. It’s crucial to make
sure your business remains healthy by measuring your performance on the regular. We’re not just here to help you diagnose your
performance levels, we’re here to automate the way you do so while immediately giving advice on how to improve.

A couple of core aspirations we strive to achieve. We believe that

icon text

Automation facilitates the delivery of personalized advice at scale

icon exchange

Every business interaction should result in a two-way value exchange

icon smartphone

Low-tech people should be able to create high-tech tools

icon text

Automation facilitates the delivery of personalized advice at scale

A couple of core aspirations we strive to achieve. We believe that

icon exchange

Every business interaction should result in a two-way value exchange

icon smartphone

Low-tech people should be able to create high-tech tools

Meet the team

stefan1@2x 1 stefan2@2x 1

Stefan Debois

Founder & CEO

With 15 years in Enterprise Software with IBM and CSC, Stefan’s experiences are foundational to Pointerpro. Besides kitesurfing, he is passionate about the potential of new technologies to create meaningful connections between people and companies.

SURVEYxANYPLACExPORTRAITS 171 SURVEYxANYPLACExPORTRAITS 174

Mark Penson

Co-founder & board member

Together with Stefan, Mark laid the very foundation for Pointerpro's success from day one. Great ideas need wisdom to thrive, and with his years of software leadership experience, he was instrumental in shaping the company’s growth. In late 2023, he passed the reins to CCO Bart but remains a valued advisor - and friend - to the entire Pointerpro family. Beyond work, Mark knows a thing or two about music, history, art, and staying in shape.

bart 1 bart 2

Bart Vanden Wyngaerd

CCO

A combination of 20 years of Sales Leadership at Cisco and 4 years in the Scale-up world gives Bart all that’s needed to bring Pointerpro to the next level. Family life with 2 daughters, high-level Cyclist, and a fierce competitor on the padel court describe best what Bart does when not at work.

mathias1@2x mathias2@2x

Mathias Selleslach

CTO

Mathias has a technical passion for everything that revolves around (web) technology and innovation in general. Sharing knowledge and driving each other forward are his key motivators. In his free time, he is a little bit of a BBQ addict.

ine1@2x ine2@2x

Ine Wouters

Marketing Director

Ine is a passionate marketer with a passion for branding and strategy. She likes a no-nonsense approach with an eye for creativity in combination with reaching goals. Not only on the job but also in her spare time, being surrounded by people motivates her. Looking for the right work-life balance is shown in her hobbies: from tennis and field hockey to yoga. But most of the time goes to her lovely daughters Anna & Alexe.

bruno1@2x bruno2@2x

Bruno Pauwels

Product Director

As an engineer, Bruno is passionate about innovation, adding value, and solving problems. He’s gained broad experience in the digital world and loves a challenge. Not living inside the Matrix, he realizes that you cannot think outside the box because there is no box. He loves traveling the world, exotic food, heavy metal, and his two cats.

ward1@2x ward2@2x

Ward Haché

Development Manager

To sum up Ward in 2 words: skillful and cheerful. He is a passionate web developer and loves to tackle complex features. As a Marvel movie fanboy of the first degree, you can find him in the theatre whenever a new superhero movie is released. On other days, he is probably enjoying a Duvel underneath the sun. But not during office hours, of course.

stacy1@2x stacy2@2x

Stacy Demes

Sales Manager

You can find Stacy at a crossroads: she’s an outgoing people-person, a hardcore history nerd, and a dedicated athlete. Building relationships with clients from 9-5, she starts each day by hitting the gym and ends it curled up on the couch with her nose deep in a dense, historical book. Her love for travel brought her to Belgium, a place that stole her heart with not only its chocolates, but its delicious beer!

gianni1@2x gianni2@2x

Gianni D'Hooge

Senior Full Stack Developer

By his passion for the web Gianni is able to build the best possible software for Pointerpro. He also loves being part of a good team to make sure we deliver the very best we can. In his spare time you can find Gianni on his bike or in a concert hall.

PP Team Mo 2024 AI 1 PP Team Mo 2024 AI 2

Mohammadreza Kadivar

Full Stack Developer

Since taking his first steps in web development over 9 years ago, Mohammadreza continues to explore new technologies and frameworks and educate himself across the full stack. When not engineering complex architectures or implementing microservices, you’ll find him traveling to historical sites, natural wonders, art galleries, pondering philosophies, or immersed in a Murakami novel. Mohammadreza leverages his diverse expertise to develop and run impactful digital projects.

seppe1@2x 1 seppe2@2x

Seppe Verhavert

Support Team Lead

Having a great interest in everything written, it was only the logical next step to learn to write code. Found on the client-side of the internet, Seppe helps customers create stunning questionnaires and reports. When not online, he can be found buried under piles of fantasy books.

 

ForWebsite1 (2) ForWebsite2 (1)

Lazar Joveljić

Frontend Developer

With 9 years of experience in web development, I specialize in frontend technologies and am passionate about creating engaging user experiences. When I'm not coding, you’ll find me either with a book or on the tennis court. And I just started my biggest adventure so far: becoming a dad!

anna1@2x anna2@2x

Anna Golumbovskaia

Account Executive

With a helping hand and a friendly smile, Anna enables our customers to meet their goals and achieve success. She’s a movie-junkie and an avid reader (don’t be shy to ask her about the best Russian classics), who loves cooking, foreign languages and working out. Even though she usually prefers a quiet evening with her loved ones, Anna can never say no to a night out if it involves lots and lots of dancing.

nigel1@2x nigel2@2x

Nigel Lindemann

Performance Marketer

Nigel is responsible for all things marketing & communication-related. He has a soft spot for original marketing campaigns as well as great food. On weekends, he likes to ride his bike for hours on end for no specific reason.

karina1@2x karina2@2x

Karina Campos

Customer Support Representative

Karina is always looking to broaden her horizon, especially when gaining new knowledge. She is very driven in her approach to life and work, and is always ready to lend a helping hand! She loves to travel, eat exotic dishes and run. Running has helped her to set goals and approach them by being persistent and focused. As a true Latina, she thoroughly enjoys spending time with her family, dancing, and getting tanned!

matt1@2x matt2@2x

Matt Cattarin

Account Executive

Matt considers himself to be a “get things done” type of person. He developed his professional drive through several years within the Pharmaceutical Industry, and he prides himself on establishing and nurturing customer relationships. When he’s not working, you can find Matt golfing, walking his dog Hank, or cheering on his beloved Buffalo Bills.

hanne 1 hanne 2

Hanne Philips

Marketing Assistant & Sunshine Officer

Being curious and talkative, is what characterizes Hanne. She likes to know how things work and has an eye for detail. With a masters in journalism she took a little detour for a few years throughout some different functions and branches but the need to do something creative and communicative again brought her to Pointerpro. After work she loves to play volleyball, go for a run or enjoys a wine & dine evening with friends. Hanne also loves to travel and explore the world with her husband and 2 kiddos.

Dries 1 (1) Dries 3 (1)

Dries Peeters

Account Executive

Originally hailing from Belgium, Dries has traded waffles and Belgian fries for tapas and paella and now calls the sunny city of Málaga, Spain, his home. In his role on Pointerpro’s sales team, Dries finds immense satisfaction in connecting with people, solving problems, and diving into thrilling projects. Outside of work, he’s passionate about traveling and discovering new cultures, always on the hunt for the world’s hidden gems. When he’s not working or exploring, there’s a 99% chance you’ll find him in his natural 'sports' habitat: breaking a sweat running, battling it out on the padel court, or cheering on his favorite Premier League team from his couch on a lazy Sunday afternoon.

jeroen 1@2x jeroen 2@2x

Jeroen De Rore

Creative Copywriter

Many creative people extract their best ideas from an energizing workout session or the refreshing shower that follows. Our creative copywriter is no exception. But to truly get his ideas on point, he needs to write. “Writing clarifies my thinking!” he says. Jeroen admires great writers, speakers and performers in the realm of art and sports. And while doing the admiring, he loves to enjoy good food, great wine and even better beer.

chris 1 chris 2

Chris Kuo

Project Manager & Product Marketer

A marketer with experience in both cosmetics and software. As a Project Manager & Product Marketer, Chris brings a unique blend of creativity and analytical skills to develop successful campaigns and lead professional services initiatives. With a degree in accounting, he excels at both strategic planning and quantitative analysis. Outside of work, Chris loves traveling and investigating airline loyalty programs. When he's not working or traveling, you can find him watching fantasy and horror movies.

Nata 1 Nata 2

Nataliia (Nata) Deineha

Customer Relationship Executive

Nata is passionate about all things customer related and enjoys building relationships that stick like glue. And volunteering... That's her jam. She's out there doing good, making the world a better place. In her free time, Nata cherishes moments with loved ones, be it family, friends or her dog Beanie.

rohit 1 rohit 2

Rohit Das

Senior Customer Support Representative

Rohit is a mechanical engineer bachelor and has done his master's in innovation and entrepreneurship. He has previous experiences in IT SaaS companies, the Logistic industry, Call centers, and as a freelancer. He's a very fun, enigmatic, and curious by default person who likes to explore and experience everything from every angle possible. He loves street foods, beaches, and clubbing. When at home, he's usually glued to movies, tv shows, or gaming. But he also likes to travel and visit adventurous places.

PP Team Mark 2024 AI 1 highRes PP Team Mark 2024 AI 2 highRes

Shawn Giannattasio

US Customer Service Representative

Shawn's interest in all things related to computers started at an early age. When he was given a book on how to code in Qbasic. After many years spent learning various languages and working on many hobby coding projects, it made sense to impart his knowledge on others in order to help them reach their creative goals through the use of tech. Combining his knack for connecting with people, and his friendly disposition, working in Support was a natural progression. If he's not coding and learning Rust, he's either at the local venue watching his favorite bands play or working on his own music projects.

JooWebsite1 JooWebsite2

Joo Van denbrande

Office Manager

Joo is a blend of contradictions and complementary forces: Asian and European, thinker and doer, self-taught yet always learning, both introverted and outgoing. She was born in South Korea and raised in Belgium, and her professional journey has taken her from the automotive and fashion industries to fiscal and financial work, where she focuses on sales, operational, strategic, & analytic initiatives. Beyond her career, she cherishes time spent with family and close friends, traveling, and immersing herself in literature, film, music, art, science, and culture. She's naturally curious and sociable and loves sharing good food and conversation. 

Ikarowebsite1 Ikarowebsite2

Ikaro Laborda

Full Stack Developer

Ikaro is a passionate software engineer whose love for technology dates back to 1997 when his grandfather gifted him a Macintosh. While he initially used it to play a game called Marathon, it sparked his curiosity for IT. With minimal internet access, he had to rely on weekly magazines to learn about installing apps and configuring settings—alongside picking up my favorite Marvel HQs, for him, those commands were like magic tricks that made the computer do something. Fast forward to today, he now specializes in PHP, Laravel, Symfony, NodeJS, VueJS, and a bunch of other modern tools to craft scalable and efficient solutions. When he's not coding, you’ll find him playing video games or enjoying quality time with his family.

PP Team Tove 2024 AI 1 HiRes (1) PP Team Tove 2024 AI 2 HiRes (1)

Tove Staaf

Customer Success Onboarding Representative

Originally from Sweden, she is now happily settled in Belgium, where her journey into the tech world began with joining insurtech and healthcare companies, focusing on customer success and operations. With her love for problem-solving and enthusiasm, she's more than just your onboarding mentor – she's ready to kickstart your Pointerpro journey, making it a smooth and successful ride! When Tove isn't diving into tech (or losing track of time on Reddit), you'll find her playing video games, creating recipes, or enjoying the great outdoors with her dog Sally.

Keila Website1 Keila Website2

Kei Soriano

Onboarding & Customer Success Specialist

Based in Los Angeles, Kei embodies a laid-back approach to being Type A. With a balance of creativity and analytical thinking, she loves making intricate ideas easier to understand. Her artistic side comes to life through creating everything from Photoshop collages to oil paintings, She’s currently designing her own digital planner—blending organization with creativity. When she’s not working, you’ll likely find her backpacking through U.S. national parks, experimenting with new coffee and matcha recipes, or finding fresh ways to merge art and problem-solving.

anoniem anoniem

This could be YOUR NAME right here!

Is it YOU we're looking for?

Do you want to be featured on this page among our other Pointerpro superheroes? Then let me tell you, it's your lucky day because WE'RE HIRING! Quickly check out our Careers-page and start writing that email! We hope to hear from you very soon!

Interested in working with us?