ScoreApp does what it’s built for: capturing leads with a quiz funnel. Do you want your assessment to be more than a customer entrance – a real digital asset?
ScoreApp is designed for marketers who want a quick questionnaire at the top of a funnel. That's a legitimate use case - but it's a narrow one.
Pointerpro is built for companies who need to do more with their assessments: diagnose problems, prescribe solutions, and deliver expert guidance at scale.
ScoreApp's AI is focused on speed: get a quiz built fast, get it live, start collecting leads.
Pointerpro CORE's AI does the same for a real assessment: describe what you're building, and AI helps set up the scoring and a personalized, dynamic report, live in about an hour. The advice stays in your voice, fine-tune every word AI drafts, or let it go out exactly as generated.
In Pointerpro Plus, you define the guardrails. The AI prompt widget helps you scale high-quality narrative content in your reports - based entirely on your own prompts and rules.
“It’s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you’re looking for something like that, it’s really nice to work with Pointerpro.”
Country Manager Netherlands at Better Minds at Work
"We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting."
Director at Alere
"I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly."
CFO & COO at Egg Science
"You guys have done a great job making this as easy to use as possible and still robust in functionality."
Account Director at Reed Talent Solutions
"Customizing options for different projects, not only for surveys but the reports our participants can download. My team and I have also been impressed with how the PointerPro team have been so collaborative, supportive, and serving as excellent partners in making our ideas come to life."
Senior Learning Consultant at Georgia Institute of Technology
ScoreApp restricts badge removal, a custom domain, and PDF reports to its Pro tier. Pointerpro removes its own branding everywhere, your logo and colors, on every plan, including Free.
Want your own domain, white-labeled emails, or a downloadable branded PDF too? That's PLUS.
For organizations with demanding design standards, Pointerpro Plus supports custom CSS, giving you precise control over every element when default styling isn't enough.
And if you'd rather not build it yourself, our professional services team can design your questionnaires and PDF reports for you. For Pointerpro Plus this is even a part of the onboarding: we build your first project for you!
“It became really clear that Pointerpro offered dramatically more value for the cost.”
Krister Ungerböck, keynote speaker and global communication expert, evaluated multiple quiz platforms before choosing Pointerpro (read more).
The global Talk SHIFT™ movement
On Pointerpro Plus, we build your first project for you, as part of onboarding, not something you have to ask for. Want more after that? Custom rating icons, fully designed questionnaires and PDF reports, or entirely new features, we take on custom development on any plan."
We listen to every piece of feedback. That's how Pointerpro gets better and keeps growing. Got a feature request, or want to see what's coming? Check our public roadmap at pointerpro.canny.io/requests and add your own.
"You’ll probably roll your eyes now, but I feel like I’m part of the family. My comments have always been well-received by the support team. It feels like we’re brainstorming together. They’re just very accommodating.”
Founder of Attain Global
| Pointerpro | ScoreApp | |
|---|---|---|
| Best for | Modern era marketing funnels and boosting your business with expertise | Straightforward lead gen funnels |
| White labeling | Yes (Plus) (Core add-on) | Pro plan only |
| Answer-based report generation | Yes | Yes |
| Custom dashboard options | Yes | No |
| Advanced scoring | Yes | No |
| Custom formulas | Yes (Plus) (Core add-on) | No |
| Multiple outcomes | Yes | No |
| Custom CSS | Yes (Plus) | No |
| Custom design & layout | Yes | No |
| Use cases beyond marketing | Yes | No |
| 1-on-1 onboarding and around-the-clock support | Yes | No |
| Professional services | Yes | No |
ScoreApp is built for marketers who want a quiz funnel: attract leads, qualify them, and route them into a sales pipeline. Pointerpro Core already gives you scoring logic and branching built in, so your assessment delivers real, personalized advice, not just a funnel step. Need custom formulas or a downloadable PDF report too? That's Pointerpro Plus. If your assessment is the deliverable, not just the door to a sales process, Pointerpro is the right tool.
ScoreApp's assessment output is a results page, designed to convert visitors into leads. Pointerpro Core's output is an instant, personalized dynamic report for every respondent. Want a fully designed, downloadable, client-facing PDF report instead, substantial enough to charge for? That's Pointerpro Plus. Either way, the depth of scoring logic and reporting capability is in a different category from a results page.
Not on every plan, but worth being precise here. Custom branding, your logo and colors, is included on every Pointerpro plan, including Free. A custom domain, custom sender email, and PDF report generation are Pointerpro Plus features. With ScoreApp, the equivalent features, removing the ScoreApp badge and generating PDF reports, are restricted to its highest-tier Pro plan. If you want your own branding in place from day one, Pointerpro gives you that on every plan; the full white-labeled, downloadable PDF experience is on Pointerpro Plus.
Marketing has evolved. Capturing a lead used to be enough. Today, your prospects expect to receive something of value the moment they engage with you. ScoreApp is optimized for the older model: attract, qualify, funnel.
Pointerpro is built for the way modern marketing works: attract, impress, convert. If your assessment is a lead magnet, ScoreApp works. If your assessment is the service - a demonstration of your expertise that makes the sale before you've even spoken - Pointerpro is the platform built for that.
And marketing is just one use case. Pointerpro Core covers straightforward, self-serve assessments across any of these; Pointerpro Plus is built for the more complex rollouts, most HR programs included, plus consulting, coaching, training, and compliance work that needs custom formulas, full white-labeling, or a hands-on build.