Interactive calculator
An interactive calculator takes input from respondents and uses this data combined with formulas to generate numerical results. This makes interactive calculators the perfect lead generation tool as it allows respondents to evaluate your specific solution to their pain points quickly.
Interactive calculators can be used as:
- Lead generation tool
- Return on investment (ROI) calculators
- Cost calculators
- Time or cost savings calculators
What is an interactive calculator?
A calculator is a type of interactive content that takes inputs from users and makes calculations, based on formulas to generate numerical results. This allows you to evaluate specific solutions to respondents’ pain points immediately.
Calculators let your audience quickly quantify the impact of a pain point or specify the potential value of your product solution. When used as a lead generator and qualifier, calculators have the advantage that there’s no direct interaction needed with a sales person of your team, making them more appealing to sales and marketing teams.
In general, with calculators, you are able to enhance the dialogue with your audience by providing valuable, personalized content (with or without a personalized PDF report) at specific stages in their buying journey.
While calculators can be use anywhere within the funnel, they tend to work best towards the middle or bottom of the funnel, as they help users find solutions to an identified problem. For example, you could create a energy savings calculator that showcases how your service can impact their monthly energy bill or an ROI calculator to highlight the value your services provide.
Why use Pointerpro to create an interactive calculator?
Why use Pointerpro to create an interactive calculator?
Immediate feedback
Using the advanced formulas and personalized outcomes will help both you and the respondent get deeper insights.
White label option
Remove any reference to Pointerpro and add your own brand with our white label solution.
Use Intelligent Integrations
Automatically transfer all data to all your favorite tools and apps via one of our many integration options.
What are the benefits of an interactive calculator?
- Boost lead generation. Interactive calculators engage customers at a psychological level. This leads to more leads and a higher conversion rate.
- Create added value. Interactive calculators allow you to provide personalized feedback to your customer’s most pressing questions about your product or service.
- Generate referral traffic. Interactive calculators tend to get more social shares compared to static content. You reach a wider audience, your brand gets noticed, and your referral traffic will benefit greatly.
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