Qualtrics is built for enterprise research programmes at scale.
If you’re a consultancy or expert team that needs to assess clients and employees, plus automatically deliver personalized reports at scale – there’s Pointerpro.
Qualtrics is a powerful research platform. It's designed for anonymous surveys, aggregate analysis, and experience management programmes across large organizations.
But if you're a consultancy that has built a diagnostic framework, or assessment model, you stand out by delivering advice both on an individual and a company level. Pointerpro stands for this:
“It’s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you’re looking for something like that, it’s really nice to work with Pointerpro.”
Country Manager Netherlands at Better Minds at Work
"We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting."
Director at Alere
"I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly."
CFO & COO at Egg Science
"You guys have done a great job making this as easy to use as possible and still robust in functionality."
Account Director at Reed Talent Solutions
"Customizing options for different projects, not only for surveys but the reports our participants can download. My team and I have also been impressed with how the PointerPro team have been so collaborative, supportive, and serving as excellent partners in making our ideas come to life."
Senior Learning Consultant at Georgia Institute of Technology
Qualtrics white-labelling is available, but only on enterprise tiers, and it applies primarily to the survey experience, not to the reporting or distribution layer.
Pointerpro white-labelling is available on all paid plans and covers every touchpoint: questionnaires, PDF reports, dashboards, emails, and portals:
“I know it sounds very corny but without Pointerpro as an enabler, there is absolutely no way that we could have done what we’ve achieved so far.”
Steve Howe developed a successful resilience coaching methodology,
productized it with Pointerpro and now works with subscribed coaches worldwide (read more).
Founder of ResilienceBuilder®
Building high-quality assessments and report templates takes more than just software. It takes guidance.
That’s why you’re not left to figure things out on your own. From day one, a specialist will take you under their wing in dedicated 1-on-1 onboarding sessions.
Up-and-running? You continue to have access to responsive, expert support from our international team - whenever and wherever you need it.
With Qualtrics, meaningful support typically means an enterprise contract. With Pointerpro, dedicated 1-on-1 onboarding is standard - and expert support is available to every customer, regardless of plan size.
"You’ll probably roll your eyes now, but I feel like I’m part of the family. My comments have always been well-received by the support team. It feels like we’re brainstorming together. They’re just very accommodating.”
Founder of Attain Global
| Pointerpro | Qualtrics | |
|---|---|---|
| Best for | Consultancies and expert teams delivering personalized assessments and automated reports | Enterprise research, CX programmes, and large-scale experience management |
| Data collection | Yes | Yes |
| Answer-based PDF report generation | Yes | No |
| Respondent Insights | Yes | Yes |
| Advanced Scoring & custom formulas | Yes | No |
| Multiple outcomes | Yes | No |
| Distribution Portal (delegate to client) | Yes | No |
| Aggregate & benchmark reports | Yes | Yes |
| 360 degree assessments | Yes | Yes |
| End-to-end white labelling | Yes | No |
| Custom CSS | Yes | No |
| 1-on-1 onboarding | Yes | No |
| Professional services | Yes | Yes |
Yes. Pointerpro is ISO 27001 certified, GDPR compliant, hosted on enterprise-grade infrastructure, and offers data residency options. For consultancies working inside large organisations, this matters - procurement and IT teams at enterprise clients routinely ask for it.
Yes, and many consultancies do exactly that. Qualtrics handles your internal survey research, Pointerpro handles the assessments you deliver to clients - where personalized reports, white-labelling, and consultant-controlled frameworks are what matter.
Most users have a first working assessment live within a few days. Pointerpro offers dedicated 1-on-1 onboarding, and if you need a more complex build - custom design, advanced scoring logic, multi-dimensional reports - the professional services team can build it for you.
You update the assessment and report template in Pointerpro, and the change applies to all future respondents immediately. You own the logic entirely — there's no dependency on Qualtrics' research infrastructure or enterprise contract terms to make changes.