Feedback survey template

Get more out of your feedback survey by incentivizing respondents with auto-personalized feedback.

With an engaging feedback survey, you increase your audience’s satisfaction and therefore your survey response rates.

Pointerpro is the 2-in-1 software that combines assessment building with personalized PDF report generation.

An example of a feedback survey template question and personalized feedback report

How to create a high-response feedback survey template? Personalize!

A feedback survey is a tool used to gather opinions, reactions, and suggestions from a specific group of people, typically about a product, service, or experience. It’s a valuable way to gain insights into customer satisfaction, employee experience, or the effectiveness of a program or event.

The key to getting respondents so engaged that you get enhanced respondent engagement and higher quality of the collected data? Personalization.

And personalization can range from addressing respondents by name to tailoring questions based on their previous interactions or responses. Tools, like Pointerpro, that have a survey logic engine can make that happen. This level of customization not only improves response rates but also leads to more accurate and relevant data. It shows respondents that their feedback is not just a drop in the ocean but a valued input into a process that recognizes and respects their individual experiences. Our colleague Stacy Demes talks about it in the video below:

3 reasons to use Pointerpro as a feedback survey tool

3 reasons to use Pointerpro as a feedback survey tool

Number 1

Interactive user experience

With the Questionnaire Builder, you get to create an engaging feedback form. How? With numerous design and layout options, useful widgets, and countless question types.

Number 2

Refined, score-based analysis

Our custom scoring engine helps you quantify and categorize diverse answers. The result? An objective and nuanced assessment of your respondents’ survey feedback.

Number 3

Automated feedback in PDF

Thanks to your setup in the Report Builder, respondents instantly get a detailed PDF report: with personalized responses, useful information, and your brand design.

Interactive user experience
Numerous design options, useful widgets, and countless question types.
Refined, score-based analysis
The custom scoring engine helps you quantify and categorize answers and respondents.
Automated feedback in PDF
For each respondent! With personalized responses, useful information, and your brand design.

1.500+ businesses worldwide build assessments with Pointerpro

Feedback survey key do’s and don’ts

When setting up a feedback survey, beyond personalizing, it’s essential to follow best practices to ensure effectiveness and high response rates. Here are five dos and five don’ts:



Remember, the goal of a feedback survey is not just to collect data but to gather meaningful insights that can inform decisions and improvements. Following these dos and don’ts can significantly enhance the effectiveness of your survey.

50 feedback survey example questions

Here are 50 survey example questions divided into 50 categories:

10 customer satisfaction feedback survey example questions

These feedback survey template questions are designed to gather comprehensive feedback covering various aspects like overall customer satisfaction, specific likes, improvement areas, likelihood of recommending and repurchasing, and the quality of customer service. 

The multiple-choice format helps in quantifying the responses and makes it easier for analysis, while open-ended options provide space for detailed feedback. This mix ensures a balance between structured data collection and the opportunity for customers to express their thoughts freely.

10 market research feedback survey example questions

These feedback survey template questions are designed to cover a broad spectrum of market research interests. They aim to gauge brand familiarity, customer preferences, perceived value, and competitive positioning. Questions about features and improvements seek an understanding of customer expectations and potential product development. 

Understanding the customer’s discovery process and decision-making factors can inform marketing strategies. Questions about experiences and hesitations provide qualitative data on customer satisfaction and barriers to purchase.

10 employee experience feedback survey example questions

These employee experience questions cover key aspects of employee experience, including job satisfaction, recognition, communication, professional development, work-life balance, company culture, feedback mechanisms, compensation, teamwork, and suggestions for improvement.

10 training feedback survey example questions

These are training feedback survey template questions that assess various dimensions of training effectiveness. They cover the overall quality of the training, relevance and applicability of the content, engagement level, trainer competence, quality of materials and much more. This comprehensive is important to help in understanding the effectiveness of the training program and identifying areas for enhancement. It’s all about aligning with the needs of your audience.

10 office feedback survey example questions

Employee experience and well-being are crucial today. We live in times when employers are doing everything in their power to offer a modern workplace. These office feedback survey questions aim to gather comprehensive feedback on the office environment. 

They cover overall satisfaction, comfort, cleanliness, facilities, office layout, safety, technology and equipment, and more. The data you can gather from a survey like this is essential for creating a more productive and efficient workspace.

What Pointerpro clients are saying

Conclusion: Feedback survey template must-haves for customer satisfaction

What’s the most common feedback survey use case? By far, customer satisfaction. Here are some important must-haves that businesses tend to overlook:

By including these elements, your customer satisfaction survey will not only be more comprehensive and useful but also more engaging and considerate of the respondent’s experience.

Create your feedback survey today

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