Feedback survey template

Get more out of your feedback survey by incentivizing respondents with auto-personalized feedback.

With an engaging feedback survey, you increase your audience’s satisfaction and therefore your survey response rates.

Pointerpro is the 2-in-1 software that combines assessment building with personalized PDF report generation.

How to create a high-response feedback survey template? Personalize!

A feedback survey is a tool used to gather opinions, reactions, and suggestions from a specific group of people, typically about a product, service, or experience. It’s a valuable way to gain insights into customer satisfaction, employee experience, or the effectiveness of a program or event.

The key to getting respondents so engaged that you get enhanced respondent engagement and higher quality of the collected data? Personalization.

And personalization can range from addressing respondents by name to tailoring questions based on their previous interactions or responses. Tools, like Pointerpro, that have a survey logic engine can make that happen. This level of customization not only improves response rates but also leads to more accurate and relevant data. It shows respondents that their feedback is not just a drop in the ocean but a valued input into a process that recognizes and respects their individual experiences. Our colleague Stacy Demes talks about it in the video below:

3 reasons to use Pointerpro as a feedback survey tool

Interactive user experience

With the Questionnaire Builder, you get to create an engaging feedback form. How? With numerous design and layout options, useful widgets, and countless question types.

Refined, score-based analysis

Our custom scoring engine helps you quantify and categorize diverse answers. The result? An objective and nuanced assessment of your respondents’ survey feedback.

Automated feedback in PDF

Thanks to your setup in the Report Builder, respondents instantly get a detailed PDF report: with personalized responses, useful information, and your brand design.

Interactive user experience

Numerous design options, useful widgets, and countless question types.

Refined, score-based analysis

The custom scoring engine helps you quantify and categorize answers and respondents.

Automated feedback in PDF

For each respondent! With personalized responses, useful information, and your brand design.

1.500+ businesses worldwide build assessments with Pointerpro

Feedback survey key do’s and don’ts

When setting up a feedback survey, beyond personalizing, it’s essential to follow best practices to ensure effectiveness and high response rates. Here are five dos and five don’ts:

Do’s:

Keep it concise: Limit the length of your survey. Respondents are more likely to complete shorter surveys, reducing the risk of survey fatigue.
Ask clear and direct questions: Ensure each question is straightforward and unambiguous. Clear questions lead to more accurate responses.
Use a logical flow: Arrange questions in a logical order, starting with broader questions and gradually moving to more specific ones. This makes the survey more coherent and easier to follow.
Test your survey: Pilot your survey with a small group before launching it widely. This can help identify confusing questions or technical issues.
Assure privacy and Confidentiality: Clearly communicate to respondents how their data will be used and protected. This builds trust and can increase response rates.

Don’ts:

Don't use leading or biased questions: Avoid questions that lead respondents to a particular answer. Keep your questions neutral to get honest feedback.
Don't overuse open-ended questions: While valuable, too many open-ended questions can be time-consuming for respondents. Balance them with closed-ended questions.
Don't ask multiple questions at once: Avoid compound questions that can confuse respondents. Stick to one idea per question.
Don't ignore survey design: A poorly designed survey can be off-putting. Pay attention to aesthetics, readability, and mobile-friendliness.
Don't forget to follow up: After collecting responses, analyze the data and act on the feedback. Also, consider sharing the outcomes with respondents to show that their input is valued and has been put to use.

Remember, the goal of a feedback survey is not just to collect data but to gather meaningful insights that can inform decisions and improvements. Following these dos and don’ts can significantly enhance the effectiveness of your survey.

50 feedback survey example questions

Here are 50 survey example questions divided into 50 categories:

10 customer satisfaction feedback survey example questions
10 market research feedback survey example questions
10 employee experience feedback survey example questions
10 training feedback survey example questions
10 office feedback survey example questions

10 customer satisfaction feedback survey example questions

How would you rate your overall satisfaction with our product/service?
What did you like most about your experience with us?
Is there anything that you think we could improve?
How likely are you to recommend our product/service to others?
How well did our product/service meet your expectations?
How do you rate the quality of our customer service?
What was your primary reason for choosing our product/service?
Were there any challenges or problems you faced with our product/service?
How likely are you to purchase from us again?
Do you have any additional comments or suggestions?

These feedback survey template questions are designed to gather comprehensive feedback covering various aspects like overall customer satisfaction, specific likes, improvement areas, likelihood of recommending and repurchasing, and the quality of customer service.

The multiple-choice format helps in quantifying the responses and makes it easier for analysis, while open-ended options provide space for detailed feedback. This mix ensures a balance between structured data collection and the opportunity for customers to express their thoughts freely.

10 market research feedback survey example questions

How familiar are you with our brand and products/services?
What factors influence your decision to choose our product/service over competitors?
How would you rate the value for money of our product/service?
What features or attributes do you find most appealing in our product/service?
How likely are you to switch to a competing product/service? What would be the reason?
What improvements or additional features would you like to see in our product/service?
How do you typically discover new products or services in our category?
Can you describe a recent experience you had with our product/service?
What are your primary concerns or hesitations when considering products/services in our category?
How likely are you to recommend our product/service to someone else?

These feedback survey template questions are designed to cover a broad spectrum of market research interests. They aim to gauge brand familiarity, customer preferences, perceived value, and competitive positioning. Questions about features and improvements seek an understanding of customer expectations and potential product development.

Understanding the customer’s discovery process and decision-making factors can inform marketing strategies. Questions about experiences and hesitations provide qualitative data on customer satisfaction and barriers to purchase.

10 employee experience feedback survey example questions

How would you rate your overall job satisfaction at our company?
Do you feel that your work is valued and recognized by management?
How effectively do you think communication is handled within the company?
Are you satisfied with the opportunities for professional growth and development?
How would you describe the work-life balance in our organization?
Do you feel that the company culture supports diversity and inclusion?
How comfortable do you feel providing feedback to your supervisors?
Are you satisfied with the benefits and compensation provided by the company?
How would you rate the level of teamwork and collaboration in your department?
Do you have any suggestions for improving the work environment or company culture?

These employee experience questions cover key aspects of employee experience, including job satisfaction, recognition, communication, professional development, work-life balance, company culture, feedback mechanisms, compensation, teamwork, and suggestions for improvement.

10 training feedback survey example questions

How would you rate the overall effectiveness of the training session?
Was the training content relevant and applicable to your job role?
How engaging and interactive was the training session?
How knowledgeable and effective was the trainer in delivering the content?
Were the training materials (handouts, videos, etc.) helpful and informative?
Did the training meet your expectations? If not, please specify why.
How confident do you feel in applying the learned skills in your work?
Was there enough opportunity for questions and discussions during the training?
How would you rate the duration and pace of the training session?
Do you have any suggestions for improving future training sessions?

These are training feedback survey template questions that assess various dimensions of training effectiveness. They cover the overall quality of the training, relevance and applicability of the content, engagement level, trainer competence, quality of materials and much more. This comprehensive is important to help in understanding the effectiveness of the training program and identifying areas for enhancement. It’s all about aligning with the needs of your audience.

10 office feedback survey example questions

How would you rate your overall satisfaction with the office environment?
Is your workspace comfortable and conducive to productivity?
Are you satisfied with the level of cleanliness and maintenance of the office?
How adequate are the facilities and amenities provided (e.g., kitchen, restrooms)?
Do you feel the office layout supports effective collaboration and communication?
How do you rate the safety measures and protocols in the office?
Are you satisfied with the technology and equipment provided for your work?
How do you find the noise level in the office? Does it affect your productivity?
Is the office location convenient in terms of commute and accessibility?
Do you have any suggestions for improving the office environment?

Employee experience and well-being are crucial today. We live in times when employers are doing everything in their power to offer a modern workplace. These office feedback survey questions aim to gather comprehensive feedback on the office environment.

They cover overall satisfaction, comfort, cleanliness, facilities, office layout, safety, technology and equipment, and more. The data you can gather from a survey like this is essential for creating a more productive and efficient workspace.

What Pointerpro clients are saying

"We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting."

“It’s a great advantage to have formulas. There could be hundreds of formulas, but the customer only sees the easy-to-read report. If you’re looking for something like that, it’s really nice to work with Pointerpro.”

"You guys have done a great job making this as easy to use as possible and still robust in functionality."

"I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly."

Conclusion: Feedback survey template must-haves for customer satisfaction

What’s the most common feedback survey use case? By far, customer satisfaction. Here are some important must-haves that businesses tend to overlook:

Conditional logic: Implement conditional or skip logic in the survey. This means if a respondent answers a question in a certain way, they are directed to follow-up questions that are most relevant to their initial response. This keeps the survey relevant and engaging for each individual.
Brand-specific questions: Include questions that are specific to your brand and product. This could include queries about branding elements (like logo and tagline recognition) or unique features of your product/service.
Follow-up contact info: Give respondents the option to leave their contact information if they are open to being contacted for further feedback or clarification. This can also be useful for addressing specific grievances or extending offers.
Net Promoter Score (NPS) question: Incorporate an NPS question to gauge the likelihood of customers recommending your product or service to others. This is a standard metric for measuring customer loyalty and satisfaction.
Visual and design elements: Use visual elements like images or brand colors to make the survey more engaging and to reinforce brand identity.
Open-ended final question: It’s a best practice to close with an open-ended question to give respondents a chance to provide any additional thoughts or feedback that wasn’t covered by the structured questions.

By including these elements, your customer satisfaction survey will not only be more comprehensive and useful but also more engaging and considerate of the respondent’s experience.

Create your feedback survey today