Dynamic survey
A dynamic survey changes based on the answers provided while taking the survey. This can be anything from showing a follow-up question based on a specific answer to a earlier question, to including information that you already know in the survey.
Why use Pointerpro for your dynamic surveys:
- Show multiple outcomes or scores calculated for the entire survey or per set of questions.
- Perform simple as well as complex calculations, thanks to the formulas. Ideal if you want to provide respondents with averages, percentages, or benchmarks.
- Offer specific products or services upon completion. Either in the final screen, in an email, or in a branded, personalized PDF report.
Used by 1.500+ highly successful businesses worldwide
Key dynamic features
Ideal for all types of calculations
A dynamic survey with custom scoring lets you assign points to some or all of your question choices, and those points add up to the survey’s total score. Scored surveys can be used for tests, quizzes, assessments, and almost any other type of online survey where you want to measure your respondents’ performance, knowledge, or overall satisfaction level.
As a respondent progresses through the survey, his score is measured in total or per question block. Immediately upon completion, you can show the respondent his score, show him a message that’s conditionally based on that score, keep the score private, or send an email based on that score to the respondent or someone else.
Show multiple outcomes at once
The outcomes feature lets you make dynamic surveys that end with advice based on the respondent’s answers. Outcomes are a feature that shows respondents a final screen based on their answers to all questions or shows a screen based on criteria that you have specified. This allows you to give personalized feedback and give the respondent something of value immediately upon completion.
You can also use a website redirect instead of a final screen, based on the score or answers of the respondent you can redirect them to a different page.
Formulas
For even more complex scoring and calculation, we offer Formulas. You can use the /*-+() as well as more advanced math functions to create formulas using variables such as answers or quiz scores to calculate an average, medians, percentages, but also aggregated data based on previously collected data to create department or company reports.
We also offer Serverside variables or Benchmark variables. This lets you make calculations with data from the previous responses, e.g: to calculate averages. You can use this to show data for all responses, per department, or for an entire company/industry.
Provide personalized feedback
If you want to take it one step further and an email or outcome screen isn’t enough, you can use our reports generator. With our reports generator, you can build reports with flexible content based on each respondent’s answers. Alternate between solid and variable text, images, and a wide range of charts and graphs.
Pointerpro is the only software around where you can create dynamic surveys that also generate personalized reports per respondent. No coding, no hassle.
Why should your survey be dynamic?
Dynamic surveys are a powerful way to interactively ask for feedback from your respondents. It makes your surveys talk to the respondents and get meaningful information.
Let’s explore some benefits of dynamic surveys:
- Better Responses. The goal of any survey is to collect meaningful data from the respondents. And to have meaningful answers, you have to ask meaningful and logical questions of your customers. If you use a dynamic survey, they will respond to it and share better and more accurate information with you.
- Less Survey Fatigue. Survey fatigue is when customers feel bored or uninterested in responding to surveys. Dynamic surveys offer a touch of personalization. They are more interactive than other surveys, which causes less survey fatigue and maintains their interest in the survey.
- More Targeted Surveys. Dynamic surveys are more specific for your respondents because better targeting methods are applied in these surveys. As your questions are based on the previous information or responses shared by the customer, it's more exclusive for the respondent, which makes it more powerful and easy to respond.
Whether you want to use your survey as a data collection tool, as a brand awareness survey, or as part of your lead generation. Pointerpro allows you to take each individual respondent’s experience into account and guarantees more and better feedback. Because dynamic surveys are a two-way process with personalized end-messages, follow-up email templates, or even a fully branded, personalized PDF report based on each respondent’s answers.
See Pointerpro in action
Need us to build your product from A to Z?
Happy to do so! We can set up your assessment and personalized report builder. You only need to come up with what you want to ask, assess and advise.
Ask about this option when you get your demo.
Create your first interactive questionnaire today.
