Data collection tool
A tool assisting marketers, sales reps and researchers in gathering contact details, demographics and other information about individuals.
- Efficiently get qualitative in-the-moment feedback
- Collect data both online and offline
- Give immediate feedback to the respondent with a fully branded, personalized report
Why is collecting data useful?
Diversify outcomes
For every set of questions a multitude of outcomes is possible. You can use the data at hand and create different “response paths”, implying that every respondent will receive personalized feedback, purely based on his or her assessment.
Display details
By collecting data, you’ll be able to pimp your assessment report by offering your respondents a variety of metrics and details like averages, percentages and benchmarks.
Formulas
The tool offers you a variety of ways to input data. You could either create your own formulae or use existing variables to calculate different metrics.
Use a Mobile Data Collection Tool to:
Use a Mobile Data Collection Tool to:
Focus on personal interaction
Efficiently gather necessary info from customers and prospects while you focus on personal interaction.
Integrate with your favorite apps
Create a smooth integration between Pointerpro and your favorite apps.
Collect data on- and offline
Collect your data even when you’re offline!
4 Tips to improve and unbore your data collection
Whatever your business or industry, when putting together your data collection survey, remember to have a goal in the survey. Remembering the four Cs of survey design will increase your chances of getting your audience to respond to future efforts, too.
- Be clear by telling the respondent exactly why you’re asking what you’re asking. They’ll appreciate being asked when they know how their information is going to be used
- Be clever and have a little fun. Be conversational. Use your customers’ language. Make them smile by adding audio and video to your survey. Ask them to rate things with our star, emoticons and sliders. It’ll all add up to a more engaged person willing to share more with you
- Be concise with short, well-worded questions. Use skip logic to limit the number of questions you have to ask a particular person, in that particular situation
- Be conscious of the person’s time. Don’t try to overdo it. Get the specific information you need, thank them and be done
How to use formulas and custom scoring in Pointerpro
In this help guide video, our Senior Account Executive Stacy Demes explains to Pointerpro users how they can set up formulas and scoring not just to collect but also to quantify and interpret response data.
