Digital maturity assessment template

Digitalization offers many new opportunities in people’s (professional) lives – if they are digitally mature.

A good assessment helps you gauge digital maturity levels. A great assessment delivers automatic, actionable advice for improvement.

Pointerpro is the 2-in-1 software that combines assessment building with personalized PDF report generation.

How to do a digital maturity assessment

There are several ways to gauge digital maturity of a group of people, like an organization you want to consult for.

The very first step is to show the organization you can quickly map out their as-is situation – and demonstrate you know the way forward. For the organization as a whole, but also on the level of their individual employees. And of course, you can do follow-up assessments down the line.

Some key domains you can assess via a questionnaire-based assessment are:

Digital adoption: How (much) are available digital tools being used by people? What are the reasons they use tools one way or another? Do they use technology safely?
Digital knowledge: How skilled are people actually in using tools, but also what is their (theoretical) knowledge about areas like coding, cloud computing
Digital infrastructure: What are the tools, systems and governance in place in an organization?

From these assessments you will retrieve quantifified data to get a head-start. As you move to next phases of assessment you can deepdive in diverse other types of digital maturity evaluations. For instance:

Interviews and focus groups help gather insights from leadership, employees, and customers about digital strategies, barriers, and real-life experiences with technology.
Observational studies involve watching how employees use digital tools in real-time, revealing gaps in workflows and technology adoption that might not show up in surveys.
In depth cybersecurity and data governance audits evaluate how well the organization protects its digital assets and manages data effectively.
Financial metrics, such as return on digital investments (RODI) assess the impact of digital transformation on performance and cost savings.

On this page, we’ll focus on questionnaire-based digital maturity assessments

3 reasons to use Pointerpro as a digital maturity assessment tool

Interactive user experience

With the Questionnaire Builder you get to create an engaging assessment. How? With numerous design and layout options, useful widgets and countless question types.

Refined, score-based analysis

Our custom scoring engine helps you score different categories of the employee performance review. The result? An objective and nuanced digital maturity assessment.

Automated feedback in PDF

Thanks to your setup in the Report Builder, respondents instantly get a detailed PDF report: with helpful charts, a personalized analysis, and actionable tips.

Interactive user experience

Numerous design options, useful widgets, and countless question types.

Refined, score-based analysis

The custom scoring engine helps you evaluate distinct domains of digital maturity.

Automated feedback in PDF

For each respondent! With personalized responses, useful information, and your brand design.

1.500+ businesses worldwide build assessments with Pointerpro

What are key metrics or areas to define overall digital maturity?

An organization that offers professional services should probably aspire a different type of digital maturity because digitalized services are more and more crucial in the 21st century in this domain. A handmade pottery studio, on the other hand, will have much less digital requirements – although even they will want to have at least some digital presence (on the web and on social media) to sell their classes.

More generally, digital maturity refers to an organization’s ability to effectively leverage digital technologies and capabilities to drive performance, innovation, and customer-centricity. Organizations can assess their digital maturity by evaluating their progress across several key domains. The following are most commonly assessed:

Strategy & leadership: Leadership must articulate a clear digital vision aligned with business goals.There should be a governance framework that ensures digital initiatives are prioritized and integrated across the organization. Also executive leaders are actively involved in driving digital transformation, making decisions based on data, and championing digital culture.
Technology & innovation: An organization needs to make sure the IT Infrastructure scalable, agile, and secure. It should also explore and invest in new technologies (like generative artificial intelligence, for instance). There should also be a continuous process of experimentation and innovation to improve products, services, and internal processes.
Culture & change management: An organization needs individual employees to embrace digital as a key driver of success, demonstrate openness to new tools, data-driven decision-making, and agility. But even if that’s the case, the organization needs to be prepared to manage digital transitions smoothly, addressing resistance and engaging employees at all levels.
Customer experience: Customers expect digital convenience, these days. An organization should use digital tools to create personalized and seamless customer experiences. It should also provide consistent, high-quality interactions across digital and physical touchpoints. To serve customers with ever more relevant services and and products -and to anticipate needs - it should leverage customer data and analytics.
Data & analytics: In a very general sense, an organization should base decisions on real-time, actionable insights from data. That should come with strong policies to ensure data quality, privacy, and security across the organization.
Talent & skills: A certain focus on upskilling and reskilling employees to keep pace with technological advancements is essential. In terms of talent acquisition, attracting digitally skilled talent becomes more and more of a priority in most industries.
Operations: To the best extent possible, processes need to be streamlined through automation, from back-office tasks to customer-facing interactions. An organization should use agile methodologies to remain adaptable to changing technologies and market conditions. Another priority should be continuous optimization of processes through digital tools, in order to reduce inefficiencies and improving operational performance.
Cybersecurity: No digital mature organization can allow itself not to ensure digital assets are protected from threats through proactive security measures and monitoring. Addressing digital and regulatory risks with a well-defined strategy for data protection, privacy, and compliance is absolutely essential.
Digital partnerships and eco-systems: Digital evolution is exponential. To avoid losing touch - and hopefllu to accelerate innovation - an organization should build partnerships and leverage third-party platforms, APIs, and ecosystems. Engaging in co-innovation with startups, tech partners, or other industries to stay competitive should be a priority.

These domains are interconnected, and digital maturity is achieved when organizations progress cohesively across them. The ultimate goal is to embed digital capabilities deeply within the organizational fabric, enabling it to be agile, customer-centric, and innovative.

Why custom scoring is necessary to measure digital maturity

Now, to find out whether an organization scores well in these separate areas, and to measure this in a sophisticated way. You’ll need a digital maturity assessment tool that allows for custom scoring.

In the video below, Pointerpro’s Product Director explains the principle of custom scoring:

Individual digital maturity vs organizational digital maturity

Individual digital maturity refers to a person’s ability to effectively use digital tools, technologies, and platforms in their personal or professional life. It involves digital literacy, adaptability to new technologies, understanding of cybersecurity practices, and the ability to use data and digital resources for decision-making. A digitally mature individual can seamlessly integrate technology into their daily activities, enhance productivity, and navigate digital environments with ease.

On the other hand, organizational digital maturity is broader and encompasses the entire organization’s capability to leverage digital technologies to improve operations, customer experiences, and innovation. It includes aspects like strategy, leadership, culture, technology infrastructure, data management, and processes. Organizations with high digital maturity have systems and cultures that support continuous innovation, agility, data-driven decision-making, and effective use of emerging technologies.

The main difference lies in the scope: individual digital maturity focuses on personal competency with digital tools, while organizational digital maturity deals with how well an organization as a whole can utilize digital capabilities to achieve its business objectives and remain competitive in a digital economy.

30 digital maturity assessment example questions

Here are 30 of the best digital maturity assessment example questions divided into 3 categories:

10 organizational digital maturity assessment example questions

Does your organization have a clearly defined digital transformation strategy?
How often does leadership engage in digital transformation initiatives or discussions?
Is your organization's IT infrastructure scalable and agile to support future digital initiatives?
To what extent does your organization invest in emerging technologies (e.g., AI, IoT, blockchain)?
How integrated are data-driven decision-making practices in your organization?
Are your customers receiving personalized experiences through digital channels?
How frequently does your organization upskill or reskill employees in digital competencies?
Does your organization use advanced analytics to drive operational efficiency and customer insights?
How well does your organization manage cybersecurity risks and data privacy compliance?
To what extent does your organization collaborate with external partners to foster innovation?

The goal of these digital maturity assesmsent template questions is to evaluate an organization’s digital maturity across various key domains, such as leadership engagement, technology infrastructure, customer experience, and cybersecurity. The first set of questions allows respondents to reflect on these areas without biasing them with options. The second set adds structured answer options to quantify and measure responses consistently. This dual approach ensures both open reflection and clear benchmarking, helping organizations identify strengths and areas for improvement in their digital transformation journey.

10 individual digital maturity assessment example questions

How comfortable are you using digital tools in your daily work?
Do you regularly use data to make decisions in your role?
How often do you explore new digital tools or technologies to improve your work processes?
Are you aware of cybersecurity best practices (e.g., password management, phishing avoidance)?
How proficient are you with cloud-based platforms (e.g., Google Workspace, Microsoft 365)?
Do you feel confident working with emerging technologies like AI, automation, or analytics tools?
How often do you take part in digital skills training or upskilling programs?
Do you collaborate with your team using digital tools (e.g., Slack, Microsoft Teams, Zoom)?
How often do you create or optimize digital content for online platforms (e.g., social media, blogs)?
Are you able to troubleshoot basic IT or software issues on your own?

These digital maturity assessment template questions aim to evaluate a person’s comfort level, skills, and proactive behavior with digital tools, technologies, and cybersecurity practices. The initial open-ended format encourages self-reflection, allowing individuals to assess their abilities without the influence of predefined options. The second format, with answer options, provides a structured way to quantify responses and measure digital maturity more accurately.

This method allows for clear benchmarking, offering a straightforward path for individuals to understand their current digital competency and identify areas where they may need to develop further skills.

10 digital maturity assessment example questions for aged persons

How comfortable are you using digital devices like smartphones, tablets, or computers?
Do you feel confident navigating the internet for information or services?
How often do you use social media or messaging apps to stay connected with family and friends?
Are you familiar with using email for communication or managing appointments?
How aware are you of online safety measures, such as avoiding scams or phishing?
Do you use online banking or payment apps for managing your finances?
How often do you watch videos or read news online?
Are you comfortable using apps to access healthcare services or telemedicine?
Can you troubleshoot basic issues with your digital devices (e.g., restarting, updating)?
How often do you participate in online learning or training sessions to improve your digital skills?

The aim of these digital maturity assessment template questions is to assess digital maturity specifically for older adults, focusing on their comfort with and use of digital technologies in everyday life.

The initial open-ended format encourages reflection on their abilities without being confined to pre-defined options, allowing a more organic self-assessment.

The second format provides structured answer options, helping quantify their responses and giving clarity on areas where they might need more support, such as internet navigation, online safety, or digital learning. The questions are tailored to the daily digital habits of older adults, ensuring relevance and accessibility.

What Pointerpro clients are saying

"We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting."

“It’s a great advantage to have formulas. There could be hundreds of formulas, but the customer only sees the easy-to-read report. If you’re looking for something like that, it’s really nice to work with Pointerpro.”

"You guys have done a great job making this as easy to use as possible and still robust in functionality."

"I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly."

For your insiration: 9 well-known digital maturity frameworks

Here are nine common digital maturity frameworks that organizations use to assess and guide their digital transformation journey:

Deloitte Digital Maturity Model (DMM): Deloitte's model assesses digital maturity across five core dimensions: customer, strategy, technology, operations, and organization & culture. The framework provides a structured approach to evaluate how well an organization integrates digital technologies into its business model and strategies.
BCG Digital Acceleration Index (DAI): The Boston Consulting Group’s DAI measures digital maturity across four key areas: digital strategy, digital capabilities, ways of working, and digital culture. It benchmarks companies' performance against industry leaders to identify gaps and areas for improvement.
McKinsey Digital Quotient (DQ): McKinsey’s DQ framework evaluates digital maturity based on a company’s ability to innovate, integrate digital tools, and drive value through customer-centric strategies. It breaks down digital maturity into strategy, capabilities, culture, and talent, offering insights on how to improve.
Gartner Digital Business Maturity Model: Gartner’s model focuses on assessing an organization’s digital business capabilities across five levels: awareness, active, engaged, committed, and fully transformed. It is used to identify where companies stand in their digital evolution and what actions are needed to advance.
Forrester Digital Maturity Model 4.0: Forrester’s framework assesses digital maturity through four dimensions: culture, technology, organization, and insights. It emphasizes the need for organizations to evolve their culture and mindset along with their technological capabilities to truly transform.
Capgemini Digital Transformation Framework: Capgemini’s framework measures digital maturity across multiple domains, including customer experience, operations, business model, and organizational structure. It is designed to guide organizations on how to adapt to the digital economy by leveraging technology to create new value.
IDC Digital Transformation MaturityScape: IDC’s MaturityScape framework assesses organizations across five stages: ad hoc, opportunistic, repeatable, managed, and optimized. It evaluates the integration of digital technologies in terms of leadership, operations, information, talent, and customer experience.
PwC Digital IQ: PwC’s Digital IQ framework measures how well an organization’s digital strategy aligns with its overall business strategy. It focuses on leadership, innovation, customer engagement, and how effectively digital investments are made to create value.
MIT Sloan’s Digital Maturity Model: MIT Sloan's framework, developed in collaboration with Capgemini, divides digital maturity into two key categories: digital intensity (how deeply technology is embedded in the company) and transformation management intensity (how well the company manages the organizational change required for digital transformation).

Each of these frameworks focuses on different aspects of digital maturity, such as strategy, technology, culture, and operations, offering a comprehensive set of tools for organizations to benchmark themselves and plan their digital transformation journey.

To develop a custom digital maturity assessment as a smaller consultant, you can draw inspiration from established frameworks like Deloitte DMM, McKinsey DQ, and BCG DAI. By studying these frameworks, you can identify key domains such as strategy, technology, customer experience, and organizational culture that are relevant to their customers. You can then tailor these domains to the specific needs of small and medium-sized businesses (SMBs) or industry-specific customers, ensuring that the questions you design reflect practical and scalable digital capabilities.

It could be useful to simplify the assessment by using a straightforward response scale and focusing on actionable insights. Rather than just providing a maturity score, the assessment should help identify areas for improvement, such as technology adoption or data-driven decision-making, and offer recommendations for growth. Yourreport – which would be automates, using Pointerpro, could include digital roadmaps or scorecards, to help customers visualize their progress and guide their digital transformation journey.

Over time, you can adapt your framework by gathering feedback and refining the questions based on customer needs and industry trends. By positioning the assessment as part of a continuous improvement process, you can help customers revisit their digital strategies regularly, ensuring long-term value and positioning themselves as a key partner in their digital transformation efforts.

Create your digital maturity assessment template now