Marketing isn’t always everything. You can launch numerous PPC campaigns, have guest podcasts or something else, and still not meet the goals you’ve set for yourself. This can be due to expectations, but it’s most likely due to another issue.
You’ve invested in attracting clicks and conversions, not readers. Disregarding the temporal significance of this situation, most bloggers and marketers focus simply on clicks. Without becoming a reader, a person who clicks is just a statistic. Ask yourself – why would someone want to read my research or listen to my podcast?
Of course, quality becomes an unavoidable answer in this situation, but your content must have something else. Provocativeness and an all-around enticing aura around it. To create this aura, you have to target people’s minds, not statistics.
To attract the new audience to your blog, you have to know how their minds function. This knowledge alone can make your blog posts not just quality ones, but winning ones. To reach that point, we’ve prepared 7 crucial tricks that you can use to turn your blog into a lucrative and popular website.
1. Insert a question or a surprise into the headline
The keyword here is stimulation. Your core customers may be interested in reading your content, but new audiences may not have that same desire, mostly because of unknowingness. Therefore, they must stumble upon your work and discover it for themselves.
A recent survey by an Australian agency revealed to us that only 43% of all smartphone users search for something while browsing the web. However, 78% of all questioned individuals said that they have accidentally “stumbled upon” something interesting randomly.
What does this data mean? Well, first and foremost, it signifies the importance of being noticed and persuading the passer-by into becoming a reader. Even if someone searches for a brand or blog similar to yours, the chances are that they will have already experienced mental fatigue when they find you. Because of this, you can’t count on people incessantly searching for your blog.
The key here is to entice an individual to click on the link and stay browsing content on your blog. How to accomplish this? Simply by focusing the apex of all interest into the headline.
Questions and unexpected occurrences stimulate your brain because they are novelties. If a headline such as “7 Ways to Lose Weight Fast” doesn’t entice your mind, maybe “Have You Tried These 7 Ways to Lose Weight?” will stimulate your imagination. “Maybe I don’t need this information, but I definitely want to see how much I know.” Such a line of thought will affect you, and you will give in to your curiosity.
People are curious, and upon seeing a question or something unexpected in the title, they expect and desire something to be revealed. Headlines with question marks have a much higher outreach and click-through rate than regular ones.
In psychoanalysis 101 in college, every student learns about how curiosity is swayed by the ego. We want to invest time into becoming better people. We want to be more prepared. More knowledgeable.
Therefore, you can awaken the reader’s ego if you choose to plant a question or a reveal. With such a promise, readers will want to invest their time in getting their answers. Instead, they will get a new favorite blog.
2. Make sure there is a preview involved
A myriad of bloggers uses this method, and it always works. When encountering your headline, users will get stimulated to a certain point. It will be significant as to which point exactly are they stimulated, as that will determine your influx of new readers.
You can’t allow yourself to reach the point when people open your blog just because of sheer boredom and curiosity. By enticing the audience with a headline, you will ensure that you have their attention. To keep their attention and allow them to read your work, you need to add a preview.
Readers are fond of the feeling when they’re privileged to hear a secret. Adding a preview creates just this atmosphere within their minds. As such, they become not only readers but witnesses that will have the privilege of spreading the word. They will also feel thankful that your blog is full of useful tips and will appreciate that your preview is correct.
How can you accomplish this?
All you need to do is assemble a first paragraph that is enticing and is exactly what the post is about but without revealing too much. That last characteristic is the most important.
It allows your readers to realize that they did make the right choice in reading because of the preview. From that point onwards, they will connect positive emotions such as surprise and enlightenment to your posts, urging them to become readers. Think of it something like this:
10 Powerful Tips on How to Prepare for a Marathon in 3 Months
“This is perhaps the most intricate list of marathon running tips that we’ve assembled.
And the best part?
They can all be done with not an extra cent spent. You will actually save much more. “
Observing this headline, we notice one crucial thing. The list of tips will surely feature something that relates to saving money, but there are no indications of other details or anything else. The reader has to continue. It’s the power of uncertainty.
3. Examples should be included
An example is a real-life situation similar to the one the reader tries to visualize. Having examples that have happened included in your text makes your entire content much more veritable.
Without examples, the human mind tends to wander since it has no restrictions. This is why examples can be used as excellent marketing tools, as well as psychological tricks. However, unlike most other psychological tricks, examples require a substantial amount of subtlety when creating them.
When referring to an example, you elaborate on the central message, as well as redirect thoughts. If you’re writing promotional pieces and trying to get traffic to them, include small hints of the brand that is being promoted. That way, you will be able to accomplish two marketing goals at once – gaining new readers and promoting a brand.
4. Be a storyteller
Every blogger shouldn’t be just a marketer – he should be a storyteller. Creating a line of events and a string of fate will lure people’s attention into reading your blog posts. However, storytelling should occur only if you have a passion for the subject you’re writing about. Mixed with knowledge, this is what turns a good blogger into a great one.
Storytelling should be used sporadically. Like with sending emails to your contact lists, too much can cause reader fatigue. If someone has clicked on your article for the first time, he wants to get to the point.
The way to the point should be clear, as well as the point. What surrounds the central message should be treated with the utmost detail, as it creates a sense of a “semantical apex.” The most important thing you’re trying to say should be expressed in the most beautiful way possible.
5. Explain via screenshots
Using customer-oriented videos is an excellent way to approach your readers. However, there is one downside to video content – they can’t be shortened or bypassed in any way.
This is why, during important or interesting posts, an astonishing two-thirds of readers abandon the link and never return to the blog. Instructional videos and explanatory videos are good on your blog or YouTube or Vimeo channel. Within the post itself, they’re overburdening.
Use screenshots instead of even regular images, accompanied by minimal text. There is also the always-effective feeling of familiarity. When a reader sees his own device or OS being represented in the screenshots, he will become more confident. As he sees the method of functioning in familiar surroundings, he won’t make a mistake.
6. Solve the problems of your readers
Your audience has a desire, lack, urge or opinion. Think about what would the reason be for someone reading your blog. Don’t hesitate when you’re adamant to solve a problem. Aside from your own words, be sure to include additional tools, sources, and apps, along with other disposable resources.
Anything that can aid in the resolution should be included. Concerning our storytelling-related tip, you should save it for the end if a piece is strictly explanatory. That way, your audience won’t get reading fatigue due to unnecessary information in the wrong place.
7. Collaborate with other bloggers
No matter how good or intricate your content is, there is always more credibility to go around. Collaborating with other experts of fan-favorites in your respective field is a great way of announcing your legitimacy to the world. Fans of your or fans of your collaborators will flock to your blog, wanting to hear a podcast, interview or a live stream.
That way, you will form valuable professional relationships, one that might suit you, even more, when you expand even further. It’s a basic psychological trick that is being underutilized. Just like you would judge that a person surrounded by people at a party is more popular, so is a blogger that often collaborates.