How to combine PR and market research using assessments

Traditionally, market research and public relations are thought of as different departments within marketing. Market research refers to case studies, trials, surveys, and focus groups, whereas public relations refers to the perceptions and interactions the public has towards your company. One informs the other, of course, but they don’t necessarily work hand-in-hand. 

PR surveys incorporate both market research and PR because they use market data about your brand and incorporate them into headlines that boost your brand’s image. 

For example, let’s say you’re a consulting agency and you’ve recently done a focus group that indicates how the consulting industry is moving in a direction where they are focused on working with niche companies in specific industries. 

You can create content about this massive disruption to the management consultation industry, and blog posts on how consulting agencies are moving from being large, generalist firms to focusing on special niches on a smaller scale. You can then plug your own brand as an example of a brand that is focused on working with clients in your own niche industry specialty.

Can surveys boost customer engagement?

It’s no secret that many customers want to have a say regarding the future products and services companies are providing. There is no shortage of people who are eager to have their opinions heard and validated.

Value your target demographics by listening to them

Show your target customer demographic that their opinions, thoughts, and needs are valued, Build trust that will convert into sales. Showing that you are actually listening to your customers is one of the best tools to help you nail small business content marketing. After all, studies have shown that more than two thirds of Internet users want to learn about products through content rather than traditional ads.

Your ability to actually listen to your audience is actually one of the best things to differentiate you from your larger competitors. By becoming a  data-driven marketer, you can improve your customer’s experience. If you are a software company, it’s important for your services to actually address the real problems and needs of your consumers.

Reduce spending on customer acquisition costs 
The beauty of the PR survey is that it’s effective, and it will help your company drastically reduce spending on customer acquisition costs. In 2022, consumers are growing wearier and wearier of corporate advertising and especially the once-effective sponsoring of “brand influencers” that convince their followers that this or that product is the best. 
 
Consumers who have a real problem that requires a solid solution will gravitate towards the brand that understands what they need the best – not the brand that has the loudest and proudest ad campaigns. Getting an Instagram mention from Kylie Jenner will certainly get your brand some attention, but not necessarily the kind it wants to receive. 
 
Steer clear of influencer fraud and overpriced customer acquisition strategies. Stick with a time-tested way of converting sales: having a deep understanding of your customers and providing them with what they need. 
 

What is the best platform to display PR surveys?

Compelling content and customer engagement is vital to any marketing outreach strategy in 2022. By showing your customers that you are listening, you can capture their attention in multiple ways than they think.

Why graphs and charts matter
Graphs and charts have long been attention-grabbing, quick ways of conveying information. If your PR survey states that 80% of people are unhappy with their cable provider, for example, consider using a graphic or chart to show this in an eye-popping way. Consumers are bombarded by “clever copy” and other advertising techniques, and sometimes the quickest way to send info across is the best. 
 
Of course, any good advertiser knows that accommodating your viewer’s increasingly limited attention span is key to taking your social media advertising to new heights. 
 


Be selective about the services you choose 
 For major marketing campaigns, a lot of thought has to be given regarding which platforms, channels you want to be displayed on and email services you are going to use.

Email
Secure, encrypted email is considered best practice among all serious professionals who need to transmit important information.

Cloud-based services
It’s also a good idea to rely on a cloud-based service that will help market your products and display survey results 
 
Integrated digital experiences

 It’s also vital for your business to always be open to feedback from customers and show that you are making improvements based on that feedback. The best cloud-based storage services make adaptations so their services are easier to navigate and thus gain an edge on the competition.

Remember your goal
 After all, the goal is to show your customers that you are listening – so why waste the message on people who never cared to begin with? PR surveys are an excellent choice to achieve three important goals for any company: to engage your audience, understand your customer demographic, and advertise your product or service as their solution. 
 
Companies cannot simply rely on traditional advertising and marketing methods anymore. Whereas in the past consumers used to allow companies to dictate to them what was fashionable or acceptable – such as through fashion magazines or commercials on television – in 2021, consumers want their voice to be heard.

Conclusion

Companies that can understand the power of harnessing and empowering their customer’s voices will excel in the future, because they will be given the means to consistently improve  their products and services without dumping large amounts of money in the process. Customers will always return to the brands that provide them what they really need: a product or service that makes their life easier. 

Create your
questionnaire
for free!

Traditionally, market research and public relations are thought of as different departments within marketing. Market research refers to case studies, trials, surveys, and focus groups, whereas public relations refers to the perceptions and interactions the public has towards your company. One informs the other, of course, but they don’t necessarily work hand-in-hand. 

PR surveys incorporate both market research and PR because they use market data about your brand and incorporate them into headlines that boost your brand’s image. 

For example, let’s say you’re a consulting agency and you’ve recently done a focus group that indicates how the consulting industry is moving in a direction where they are focused on working with niche companies in specific industries. 

You can create content about this massive disruption to the management consultation industry, and blog posts on how consulting agencies are moving from being large, generalist firms to focusing on special niches on a smaller scale. You can then plug your own brand as an example of a brand that is focused on working with clients in your own niche industry specialty.

Can surveys boost customer engagement?

It’s no secret that many customers want to have a say regarding the future products and services companies are providing. There is no shortage of people who are eager to have their opinions heard and validated.

Value your target demographics by listening to them

Show your target customer demographic that their opinions, thoughts, and needs are valued, Build trust that will convert into sales. Showing that you are actually listening to your customers is one of the best tools to help you nail small business content marketing. After all, studies have shown that more than two thirds of Internet users want to learn about products through content rather than traditional ads.

Your ability to actually listen to your audience is actually one of the best things to differentiate you from your larger competitors. By becoming a  data-driven marketer, you can improve your customer’s experience. If you are a software company, it’s important for your services to actually address the real problems and needs of your consumers.

Reduce spending on customer acquisition costs 
The beauty of the PR survey is that it’s effective, and it will help your company drastically reduce spending on customer acquisition costs. In 2022, consumers are growing wearier and wearier of corporate advertising and especially the once-effective sponsoring of “brand influencers” that convince their followers that this or that product is the best. 
 
Consumers who have a real problem that requires a solid solution will gravitate towards the brand that understands what they need the best – not the brand that has the loudest and proudest ad campaigns. Getting an Instagram mention from Kylie Jenner will certainly get your brand some attention, but not necessarily the kind it wants to receive. 
 
Steer clear of influencer fraud and overpriced customer acquisition strategies. Stick with a time-tested way of converting sales: having a deep understanding of your customers and providing them with what they need. 
 

What is the best platform to display PR surveys?

Compelling content and customer engagement is vital to any marketing outreach strategy in 2022. By showing your customers that you are listening, you can capture their attention in multiple ways than they think.

Why graphs and charts matter
Graphs and charts have long been attention-grabbing, quick ways of conveying information. If your PR survey states that 80% of people are unhappy with their cable provider, for example, consider using a graphic or chart to show this in an eye-popping way. Consumers are bombarded by “clever copy” and other advertising techniques, and sometimes the quickest way to send info across is the best. 
 
Of course, any good advertiser knows that accommodating your viewer’s increasingly limited attention span is key to taking your social media advertising to new heights. 
 


Be selective about the services you choose 
 For major marketing campaigns, a lot of thought has to be given regarding which platforms, channels you want to be displayed on and email services you are going to use.

Email
Secure, encrypted email is considered best practice among all serious professionals who need to transmit important information.

Cloud-based services
It’s also a good idea to rely on a cloud-based service that will help market your products and display survey results 
 
Integrated digital experiences

 It’s also vital for your business to always be open to feedback from customers and show that you are making improvements based on that feedback. The best cloud-based storage services make adaptations so their services are easier to navigate and thus gain an edge on the competition.

Remember your goal
 After all, the goal is to show your customers that you are listening – so why waste the message on people who never cared to begin with? PR surveys are an excellent choice to achieve three important goals for any company: to engage your audience, understand your customer demographic, and advertise your product or service as their solution. 
 
Companies cannot simply rely on traditional advertising and marketing methods anymore. Whereas in the past consumers used to allow companies to dictate to them what was fashionable or acceptable – such as through fashion magazines or commercials on television – in 2021, consumers want their voice to be heard.

Conclusion

Companies that can understand the power of harnessing and empowering their customer’s voices will excel in the future, because they will be given the means to consistently improve  their products and services without dumping large amounts of money in the process. Customers will always return to the brands that provide them what they really need: a product or service that makes their life easier. 

Create your
questionnaire
for free!

About the author:
Nahla Davies

Nahla Davies

Nahla's worked on large scale enterprise projects and built compliance teams at multiple Fortune 500 companies. Previously - Digital Compliance @ Netflix. She likes talking about SaaS, tech, B2B marketing, cybersecurity and technical writing.

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