If you’re on this page, you’re probably already familiar with ScoreApp as a lead capture tool. Like many of the Pointerpro customers I speak to, the marketing monster inside you wants to do more than capture leads on a ScoreApp landing page. It wants to capture leads and build a brand, on its very own website. And rightly so, if you ask me. I’m kind of a monster myself. One that eats assessment tools for breakfast (it’s what’s expected from me as Pointerpro’s Product Marketer).
So, acknowledging some of ScoreApp’s capabilities, let me present you with 9 ScoreApp alternatives for lead capturing:
- Pointerpro
- Typeform
- ION
- Outgrow
- LeadQuizzes
- SurveyMonkey
- Jotform
- Heyflow
- Form Assembly
Each of these platforms offers unique strengths and capabilities. Let’s dive into exploring their essential features, benefits, potential limitations, and how they are priced.
1. Pointerpro
Pointerpro stands out from the other lead capturing tools and ScoreApp alternatives as an all-in-one platform.
It allows you to create attractive and fully branded online assessments with its Questionnaire Builder and automatically deliver personalized advice reports in PDF to individual respondents, thanks to its Report Builder. On top of that, Pointerpro offers their Distribution Portal to delegate the distribution of assessments or surveys to a network. This feature is particularly popular with consultants and HR departments.
You can use Pointerpro to create any type of interactive questionnaire, including in-depth assessments and surveys.
Here are some examples of what people achieve by building questionnaires with Pointerpro:
- Capture leads with interactive questionnaires
- Facilitate their client intake process
- Service clients at scale with digitally automated feedback and advice
- Brand and productize assessments to generate revenue on top of their professional services
Pointerpro key features tailored for lead generation:
- Advanced and customizable Questionnaire Builder with question logic and piping: This feature is not just about creating questions but about strategically guiding potential leads through a personalized journey. By tailoring the questionnaire flow based on user responses, you more effectively capture and qualify leads, ensuring that each interaction is maximized for lead generation potential.
- Flexible design capabilities and custom CSS: In addition to creating questionnaires that match your brand identity, you create a user experience that resonates with your target audience. A well-designed questionnaire can significantly increase engagement rates, thereby enhancing lead capture. By aligning the look and feel of your questionnaires with your brand, you increase brand recognition and trust, which are crucial in converting prospects into leads. As opposed to ScoreApp, Pointerpro also allows you to simply embed your questionnaires on your own website, where all your other pages and offerings are ready to be discovered.
- Drag and drop Report Builder with dynamic formulas to deliver feedback, based on responses: This feature turns every questionnaire into a powerful lead nurturing tool. By providing immediate, personalized feedback to respondents, , you’re creating real incentive for respondents to complete your questionnaires. The personalized PDF report is something of value for the respondent. For yourself, it’s a great tool to showcase your knowledge, services, products, and brand. This engagement with your and your brand, is key in building relationships with potential leads, moving them further down the sales funnel.
Pointerpro pros:
- Intuitive user interface that makes creating assessments fun and inspiring.
- Wide range of templates and question types to cater to a diverse range of lead capturing and engagement strategies with an extensive selection of templates and question types.
- Efficient customer support and resource library to help youget the most out of the tool.
- Multipurpose tool for comprehensive business needs: Pointerpro goes beyond mere lead capturing; it’s a holistic solution for various business needs. From engaging and servicing customers to monetizing assessments and broadening your reach through a self-service distribution portal, it offers a unified platform to manage diverse aspects of your marketing and sales funnel.
Pointerpro limitations:
- Users with very extensive data collection and complex processing needs may need to explore options like API connectivity and Pointerpro’s professional services to bridge potential functionality gaps.
Pricing
Pointerpro offers flexible pricing plans based on features and product usage.
- Professional ($69 per month)
- Collect up to 2000 responses per month
- Intuitive questionnaire builder
- Custom question logic & piping
- Large variety of question types
- ReportR (Price upon request)
- All “Professional” plan features
- Collect 10000+ responses per month
- Drag & drop PDF report builder
- 500+ PDF report downloads per year
- White label your questionnaires and reports: 100% branded
- Integrate with external databases
- DistributR (Price upon request)
- All “ReportR” plan features
- Collect 15000+ responses per month
- Distribution Portal to delegate assessment distribution to customers or co-workers
- Respondent base feeding by customers/co-workers
- Respondent invitation templates with unique links
- Real-time response collection and result view
2. Typeform
Typeform stands out as an intuitive and engaging tool for creating forms and surveys, known for its user-friendly design and conversational approach. As a ScoreApp alternative, it offers a unique angle on lead capturing by focusing on user experience, thereby increasing the likelihood of form completion and lead conversion.
Let’s take a detailed look at what Tyepform brings to its users.
Typeform key features:
- Conversational user interface: Typeform’s signature UI creates an engaging, almost chat-like experience for users.
- Wide range of pre-made templates: Offers a range of design templates that can be tailored to match brand identity.
- Standard question skipping and conditional logic: Enables personalized form paths based on user responses, enhancing relevance and engagement.
- Integrations: Easily integrates with various CRM systems, marketing tools, and other digital platforms.
Typeform pros:
- Interactive format: The conversational format tends to keep users engaged, increasing the chances of form completion.
- Easy to use form builder: The platform is user-friendly, making it easy to create and customize forms and surveys.
- Minimalistic design: Typeform’s focus on design and user experience helps in creating visually appealing forms.
- Forms with multiple purposes: Suitable for a variety of uses, from customer feedback to lead capturing forms.
Typeform limitations:
- While it collects data effectively, its in-built analysis tools may not be as comprehensive as other platforms.
- Typeform lacks advanced question logic and question piping features. It may not be suitable for more sophisticated questionnaires or assessments.
Pricing:
Typeform provides several pricing tiers, from a basic free plan to more extensive packages tailored for business professionals and larger teams. Each tier offers a different set of features, ensuring a suitable plan for various needs and budgets.
- Basic: $25 per month
- Plus: $50 per month
- Business: $83 per month
Check out the page Typeform alternative to get a comprehensive comparison between Pointerpro and Typeform.
3. ION by Rockcontent
ION by Rock Content is designed to help marketers create, distribute, and measure interactive content, which can be a powerful tool for engaging audiences, generating leads, and gathering valuable customer insights.
But let’s dive a little deeper into what ION brings to the table.
ION key features:
- Interactive content creation: ION provides a wide range of templates and tools for creating various forms of interactive content such as quizzes, calculators, assessments, e-books, and more
- Lead Generation Capabilities: Interactive content created with ION can be a powerful lead generation tool. Features like gated content, forms, and assessments can be used to capture valuable lead information.
- ION integrates with various marketing tools and CRM systems, allowing for seamless data collection and analysis. This integration helps marketers track user interactions and gain insights into content performance and user preferences.
- Customization and branding for extensive customization, enabling marketers to tailor the look and feel of their content to align with their brand identity.
ION pros:
- Offers a diverse range of interactive content types, like quizzes, calculators, and e-books, which significantly boost user engagement and time spent on your site.
- User-friendly, no-code interface makes it accessible for marketers and content creators without technical backgrounds, streamlining the content creation process.
- Features a variety of customizable templates, allowing for quick and easy creation of professional-looking interactive content that aligns with your brand identity.
ION limitations:
- Might have a steeper learning curve for those used to basic form builders.
- For small businesses or individuals with limited budgets, the cost of ION may be a consideration, as it might be higher compared to simpler content creation tools.
- Only for marketing lead generation purposes, not suitable for survey or assessment use cases.
Pricing:
ION by Rock Content offers a flexible pricing structure designed to accommodate businesses of various sizes and needs.
- Growth: 10,000 monthly unique visitors
- Pro: 50,000 monthly unique visitors
- Enterprise: 100,000 monthly unique visitors
While ION offers these general tiers, specific pricing details are not publicly disclosed on their website. This approach allows ION to provide personalized quotes that accurately reflect each business’s unique needs and usage expectations.
4. Outgrow
Outgrow is a software platform engineered for businesses looking to boost engagement and generate leads using interactive content. Focusing on quizzes, polls, and calculators, Outgrow helps businesses create content that interacts with the respondent and captures leads.
Here’s a closer look at what Outgrow.co has to offer.
Outgrow key features:
- Drag-and-drop builder for creating quizzes, calculators, and interactive polls. While this feature facilitates the creation of engaging content, the effectiveness in capturing leads may depend on the quality and relevance of the content crafted.
- Customizable templates tailored to various industries and use cases. These templates can be helpful, but customization might be necessary to ensure they align perfectly with specific brand identities and marketing goals.
- Advanced analytics dashboard to offer insights into user engagement, lead generation, and conversion metrics. This data is useful for understanding performance, though it may require interpretation and analysis to translate into actionable strategies.
- Integrations with popular CRM, email marketing, and other digital tools.
Outgrow pros:
- Intuitive interface makes creating interactive content a breeze.
- Boosts engagement and lead capture rates with interactive content formats.
- Expansive template library to kick-start your campaigns.
- Powerful analytics to track and optimize campaign performance.
Outgrow limitations:
- While versatile, it’s focused mainly on interactive content for lead generation. If you have other marketing needs, you may have to look for other alternatives on the market.
- Some advanced features might require a learning curve for newcomers, especially when delving into more advanced functionalities.
- If you’re interested in white-labeling with Outgrow, be aware that it’s only available in their Business package, priced at $600 per month. This cost may be substantial for startups or small businesses, so consider your budget and needs carefully before deciding.
Pricing:
Outgrow offers a diverse range of pricing options, catering to individual entrepreneurs, mid-sized businesses, and larger enterprises. Whether you’re just starting out or scaling up, there’s a plan designed for your needs. Here are the main tiers for Outgrow:
- Freelancer: $14 per month
- Freelancer Pro: $25 per month
- Essentials: $95 per month
- Business: $600 per month
Check out the page Outgrow alternative to get a comprehensive comparison between Pointerpro and Outgrow.
5. LeadQuizzes
LeadQuizzes offers a dynamic platform for creating quizzes, surveys, and forms designed to maximize lead capturing and engagement. Known for its easy-to-use quiz builder and diverse templates, it’s an excellent alternative to ScoreApp for businesses looking to enhance their lead generation strategies with interactive content.
LeadQuizzes key features:
- Intuitive tools to create engaging quizzes and surveys that capture user attention.
- A wide range of pre-designed templates catering to different industries and use cases.
- Integrated lead capture forms within quizzes to gather essential contact information.
- Customizable design elements to align quizzes with your brand identity.
- In-depth analytics to track engagement, completion rates, and lead generation effectiveness.
LeadQuizzes pros:
- Quizzes and interactive content tend to have higher engagement rates, enhancing lead capturing opportunities.
- Simplified quiz creation process, making it accessible for users without technical expertise.
- Allows for the segmentation of leads based on quiz responses, aiding targeted marketing efforts.
LeadQuizzes limitations:
- No free plans available.
- Limited features for logic branching and skip logic.
- Limited number of integrations available.
Pricing:
LeadQuizzes offers custom pricing based on the specific needs and size of the organization. There’s no free plan available.
- Standard: $49 per month
- Pro: $99 per month
- Premium: $249 per month
6. Survey Monkey
SurveyMonkey is a trusted tool for businesses and individuals keen on gathering feedback and insights through online surveys. A pioneer in the survey software industry, SurveyMonkey offers a comprehensive suite of tools to create, distribute, and analyze surveys with ease.
Let’s take a detailed look at what SurveyMonkey brings to its users.
SurveyMonkey key features:
- Intuitive survey creation with a variety of question types and formats.
- A vast library of pre-made templates for various survey scenarios and industries.
- Advanced logic and branching capabilities for customized respondent experiences.
- Comprehensive reporting and analytics tools to interpret survey results effectively.
- Seamless integrations with popular CRM, email marketing, and other essential platforms.
SurveyMonkey pros:
- User-friendly interface that allows for quick survey creation and distribution.
- Strong emphasis on respondent privacy and data security.
- Mobile optimization ensures surveys look and function well on any device.
- Collaborative features allow teams to work on surveys together.
SurveyMonkey limitations:
- Advanced features and customization may require a premium plan.
- While robust, it might be more than needed for those looking for basic, quick feedback.
Pricing:
SurveyMonkey provides several pricing tiers, from a basic plan to more extensive packages tailored for business professionals and larger teams. SurveyMonkey has the following plans for teams:
- Team Advantage: $25 per user per month
- Team Premier: $75 per user per month
Check out the page SurveyMonkey alternative to get a comprehensive comparison between Pointerpro and SurveyMonkey.
7. Jotform
Jotform is an intuitive online form builder that’s appreciated by many users for its simplicity and versatility. It’s designed for anyone looking to create online forms without any coding skills. Jotform emerges as a practical and flexible solution in the world of lead capturing, known for its simplicity and versatility. As an alternative to more specialized tools like ScoreApp, Jotform offers a straightforward approach to form creation and data collection, making it a strong candidate for businesses seeking an efficient lead generation tool.
Jotform key features:
- Drag-and-drop form builder with a wide variety of field options.
- Hundreds of templates to suit various use cases.
- Integrations with popular CRM, payment gateways, and other platforms.
- Provides tools for team collaboration and form sharing.
Jotform pros:
- Highly user-friendly interface suitable for beginners.
- No coding skills required for form creation.
- High degree of customization allows brand integration in forms.
- Flexible payment plans, including a generous free tier.
Jotform limitations:
- Limited design flexibility. Users may not necessarily be able to create the exact design that fits their brand needs.
- If you are looking for advanced logic and features, Jotform is not the best option.
- While versatile, it might not have the depth needed for more complex data collection needs.
Pricing:
Jotform has a range of pricing options, including a free plan with basic features. The paid plans offer more submissions, increased storage, and additional premium features, catering to businesses of varying sizes.
- Starter: Free
- Bronze: $39 per month
- Silver: $49 per month
- Gold: $129 per month
Check out more Jotform alternatives.
8. HeyFlow
HeyFlow distinguishes itself in the lead capturing arena with its versatility, catering specifically to both B2B and B2C segments. This platform is not just about embedding forms; it’s about creating a seamless lead gen flow that can start anywhere from social media and funnel through interactive forms and questionnaires, directly integrating into your CRM systems.
HeyFlow key features
- Offers two distinct types of flow creation, allowing businesses to tailor their approach whether they’re targeting other businesses (B2B) or direct consumers (B2C).
- Enables the creation of lead generation pathways that extend beyond mere form embedding. For instance, a flow could initiate with a social media campaign, engage users through interactive questionnaires, and culminate in seamless data integration with CRM systems.
- Direct integration with CRM platforms ensures that lead data is immediately captured and managed efficiently.
HeyFlow pros:
- Multiple options to fit your lead capture strategies: The platform’s adaptability in handling both B2B and B2C strategies makes it a valuable tool for diverse marketing approaches.
- High content interactivity: HeyFlow’s emphasis on creating interactive lead gen flows enhances user engagement, potentially increasing conversion rates.
HeyFlow limitations:
- HeyFlow excels in straightforward lead capturing mechanisms but might not be the ideal solution for more complex or sophisticated questionnaires and assessments.
- While offering customization, there might be constraints in adapting content and design to fit highly specialized or intricate lead generation strategies.
Pricing:
HeyFlow’s pricing structure is designed to accommodate both basic and more advanced lead capturing needs, with various tiers offering different levels of features and customization.
- Basic: $72 per month
- Pro: $144 per month
- Agency: $420 per month
- Business: $459 per month
9. FormAssembly
FormAssembly is an intuitive form and survey builder designed for simplicity and efficiency. With its user-friendly interface and minimalist design, FormAssembly has carved out a niche for itself among creators and businesses looking for a hassle-free way to gather feedback and information.
Dive deeper to see what makes FormAssembly stand out.
FormAssembly key features:
- Streamlined form creation with no-code requirement.
- High standards of data security and compliance, including GDPR, HIPAA (for healthcare-related data), and PCI DSS Level 1 certification for payment form security.
- Wide range of templates that can be customized to suit different needs, from simple contact forms to complex surveys and applications.
- Workflow automations enable users to streamline processes like data collection, data processing, and data transfer.
FormAssembly pros:
- User-friendly and powerful drag-and-drop form builder that allows users to create custom web forms without needing extensive technical knowledge.
- High standards of data security and compliance, including GDPR, HIPAA (for healthcare-related data), and PCI DSS Level 1 certification for payment form security.
FormAssembly limitations:
- FormAssembly’s advanced features and focus on compliance and integration can be more than what is needed for basic lead generation tasks
- The platform’s wide array of features and focus on data compliance might require a learning curve, especially for users who are not technically inclined or are new to form builders.
- FormAssembly is designed more as a data collection and integration tool rather than a marketing-focused tool. While lead capturing is a possible use case, it’s not its main focus.
Pricing:
FormAssembly’s pricing structure is tiered, catering to different user needs ranging from basic to highly advanced.
- Basic: Entry point to start building forms and collecting responses
- Essentials: Integration with Salesforce. E-signature feature included
- Team: Automated workflows and enhanced security features
- Enterprise
Find the right ScoreApp alternative to boost your lead capturing effort
As we conclude our exploration of the top 9 ScoreApp alternatives, it’s evident that the world of lead capturing is rich with diverse and powerful tools. Each platform, from Pointerpro to LeadQuizzes, brings its unique strengths to the table, offering various features to suit different marketing needs and business scales.
The key to effective lead capturing lies not just in choosing the right tool, but also in how you integrate it into your overall marketing and even business strategy.
We encourage you to delve deeper into these options, consider your specific requirements, and select the alternative that aligns best with your business goals.
Curious how you can leverage assessments built with Pointerpro for lead generation and more purposes? Click the button below to book a call with our team.
Want to better understand what it really is you or your business need exactly? Check out the latest blog: Assessment tools: the ultimate guide to selecting the right assessment tool.
