Leads are what drive sales. And sales are what drives a business. Finding leads can be a time consuming, boring task. Luckily, not all leads are collected through cold calls, flyers or email spamming. Engaging surveys can be a very effective way to collect actionable leads! Use a lead generation survey to:
Why use Pointerpro as lead generation tool?
These days, generating leads has been greatly simplified by social media channels and the online world as a whole. The most common form of lead generation you’ll see nowadays is a company offering an Ebook, a Webinar or a chance to win some sort of prize in exchange for your email and contact information. Twenty years ago this was still a picture of cold calls, flyers and Email blasting. The modern day approach of lead generation is much more efficient in the way that the collected contacts already showed an interest in your products or services by giving you their contact details for your content. As a direct result of this, that traffic will convert at much higher rates. This makes it not only a well performing but also a cost-effective solution for generating more sales in the long run.
As can be seen in the example above, the lead generation survey is advised to contain the following elements:
It is important that the contact information is collected efficiently and that even the smallest child can navigate through your survey. A confusing or cringy design will cause many people to abort halfway through. That’s why we made all our survey templates and software mobile-optimized and adapted.Lead generation through paper forms, pdf or word documents is also possible but has the disadvantage that the data still needs to be transferred to a central system as a separate action, which is error-prone and not real-time. Not to mention much more time-consuming for the end-user. Learn more about how we can help with online lead generation.
"We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting."
Director at Alere
"I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly."
CFO & COO at Egg Science
"You guys have done a great job making this as easy to use as possible and still robust in functionality."
Account Director at Reed Talent Solutions
“It’s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you’re looking for something like that, it’s really nice to work with Pointerpro.”
Country Manager Netherlands at Better Minds at Work
