Customizable survey maker

A survey is not just an online tool that helps you jot down a list of questions. It’s a great way to gain insights into what your audience thinks, feels, and most importantly—what it wants.

Use our customizable survey maker to:

Bye-bye boring: make your survey stand out

The best survey is the one that gets answers – and with Pointerpro, you have just the right amount of customization available to add a personal touch that guarantees improved response rates over boring, web-based forms. Express yourself while getting valuable data. To create a survey that feels like you, use your brand logo, colors, fonts or other visuals like images, GIFs, videos, and more.

Whether you want to use your survey as a data collection tool, as a brand awareness survey, or as part of your lead generation. Pointerpro allows you to take each individual respondent’s experience into account and guarantees more and better feedback. Because surveys are a two-way process.

Key customization features

Custom scoring

A survey with custom scoring is one in which you assign points to some or all of your question choices, and those points add up to the survey’s total score. Scored surveys can be used for tests, quizzes, assessments, and almost any other type of online survey where you want to measure your respondents’ performance, knowledge, or overall satisfaction level.

As a respondent progresses through the survey, his score is measured in total or per question block. Immediately upon completion, you can show the respondent his score, show him a message that’s conditionally based on that score, keep the score private, or send an email based on that score to the respondent or someone else.

Personalized end screens

The outcomes feature lets you make personality quizzes and business tests that end with advice based on the respondent’s answers. Outcomes are a feature that shows respondents a final screen based on their answers to all questions or shows a screen based on criteria that you have specified. In this case, a survey score.

There are three types of outcomes: 

Basic outcomes, Gauge outcomes, and website redirects.


For even more customization we offer Formulas. This is the perfect feature if you want to do more complex calculations. You can use the /*-+() to create formulas using variables such as answers or quiz scores to calculate an average, for example.

We also offer Serverside variables or Benchmark variables. This lets you make calculations with data from the previous responses, e.g: to calculate averages. You can use this to show data for all responses, per department, or for an entire company/industry.

Personalized PDF reports

If you want to take it one step further and an email just isn’t enough. With Pointerpro, you can build reports with flexible content based on each respondent’s answers. Alternate between solid and variable text, images, and a wide range of charts and graphs. Sounds complicated? Don’t worry! Pointerpro is the only software around where you can create interactive assessments that also generate personalized reports per respondent. No coding, no hassle.

Curious how it works? Give it a go!

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Create your first interactive questionnaire today.