How to use a maturity model to generate leads as a consultant – and scale your business
Discover how Maturity Models can help consultants boost their lead generation and scale their business. Find out which Maturity Model fits your consultant business best.
How to create an assessment: A step-by-step plan for professional service providers to create questionnaires and reports
In this article, we explain how to create an assessment for your business from scratch, with actionable tips derived from real-life situations.
7 Ways to use instagram to promote a consulting business
Consultants should use Instagram to build presence. As the focus shifts to more advanced features for businesses in the pipeline, Instagram is primed to become a thriving marketplace.
How to do a business assessment in 6 practical steps: A short guide for business owners, entrepreneurs and consultants
There are tons of areas to assess when running or consulting for a company: Product analyses, readiness assessments, risk assessments, skill assessments, market research, employee job satisfaction surveys, etc. Of course, you want these efforts to result in a plan, asap. The following steps are designed to help you cut to the chase: Select the […]
How to combine PR and market research using assessments
Traditionally, market research and public relations are thought of as different departments within marketing. Market research refers to case studies, trials, surveys, and focus groups, whereas public relations refers to the perceptions and interactions the public has towards your company. One informs the other, of course, but they don’t necessarily work hand-in-hand. PR surveys incorporate […]
How to balance and make the most out of digital marketing automation and personalization
Automation has become a key part of everyday life. From paying bills to carrying out routine business processes, it’s increasingly difficult finding places to speed up tedious tasks. Recently, marketers have taken to using an automation workflow to improve their campaigns. But, businesses should be slightly wary of using it. Automation is seen as depersonalizing […]
