7 non-traditional marketing examples & ideas for e-commerce

Marketing plays a significant role in growing an e-commerce business.  You need a social media page to consistently promote your content to your customer base. You need to create marketing campaigns and generate buzz for your brand.  If your business is on a budget, then how do you get started? In this post, we’ll cover […]

Lead qualification 101: How to qualify and nurture your leads

Running a business has never been so exciting. But things are only exciting when we’re winning – or at least are in with a chance of winning. In other words, running a business sucks when we’re wasting valuable time on leads that were never going to convert. Lead qualification is what can give you a shot at glory, […]

How to write effective survey questions (with examples)

effective survey questions

Customer feedback is vital in any form of business. For one to truly know what the customers think of your products or services, you have to evaluate their loyalty and happiness. So how do you collect this information? One of the most effective methods is by using survey questions. Sounds simple right? In reality, that […]

5 customer retention strategies to retain loyal customers

What is customer retention? Customer retention refers to the ability of a business to retain a customer over a certain period of time. High retention rates mean that customers are willing to continue purchasing your product repeatedly, whereas low customer retention rates indicate that your customers are churning. Customer churn often signals that your customers […]