Marketing plays a significant role in growing an e-commerce business.
You need a social media page to consistently promote your content to your customer base. You need to create marketing campaigns and generate buzz for your brand.
If your business is on a budget, then how do you get started? In this post, we’ll cover different growth tactics for entrepreneurs that are looking to start their own e-commerce business from scratch. Here are some strategies that require minimal or zero budget that will set you up for long term success.
1. Using interactive quizzes
Increasing customer retention is important for a business’s growth.
A study found 20% of loyal customers contributed to 80% of businesses’ profits. That’s why 82% of companies agree that retention is cheaper than acquisition and increasing retention by only 5% can boost profits by 25% to 95%.
Not surprisingly, we earn more from past customers that trust the brand because of their previous experience. In contrast, new customers have to be led across the customer journey before they can make a purchase. So, making customers loyal can have a significant impact on business growth.
Now, how can you boost customer loyalty? A punch card loyalty program can reward customers through discounts and freebies in exchange for a repeat purchase. You can share a digital business card that includes a loyalty program code for repeat customers, for easy access and sharing with friends and family. Check online resources to find the best digital business card software to create this card.
For example, the Red Robin Royalty Program encourages customers to visit 5 times in the first 5 weeks. They must purchase a burger, entree, full-sized salad or sandwich for each visit. In exchange, they get a $20 reward that they could use during their 6th visit.
If you want to create a loyalty program, then you can use tools like Candybar. The app can be immediately set up in your store. You can even track regulars and download customer data through an easy to use dashboard.
Many e-commerce stores write subpar product recommendations and focus on product photography, website design, and promoting top reviews instead. While all these elements are important to an online store, a product recommendation can give customers reasons to buy your product. Explore AI based tools to come up with ideas for product descriptions, but ensure you have a clear corporate AI policy detailing the ways data privacy will be addressed.
For example, Glossier’s product description provides basic details like the product name and the amount of formula. It also adds a bullet list of items that show why the product is special, plus good to know features like hypoallergenic, dermatologist tested and vegan.
Customers are provided with all the information that they need to make a purchase. There are also icons featuring the shades available and the benefits of using the product such as nourishing and enhancing.
Video marketing can generate a lot of views and buzz for your brand.
Oberlo found that 54% of consumers want to get more video content from a brand that they love. Meanwhile, 87% of marketing professionals use video as a marketing tool.
Video marketing can inevitably help businesses connect with their audience. For example, Adobe attracts the creative community through live streaming sessions and events. They create tutorial videos and have interviews with industry professionals.

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