Branding and content marketing: ingredients for a strong brand

Did you know that every second, about 60 hours of video content is uploaded on YouTube? And that there are about 2 million blog posts published every day? All of this online noise makes it more difficult to reach the right audience online. On top of that, people are becoming increasingly critical about the content […]

9 tips to create totally remarkable content

Gummy bear standing out

During all my encounters with content marketers, the same question kept popping up: how can I make my content stand out, make it more remarkable? In almost every industry, companies are investing heavily in content marketing. But as it turns out, all these companies are doing the same: creating some sort of FAQ page based […]

100+ exclamations: The ultimate interjection list

Effortlessly add a little life to your content Ahem..“What’s a great way to spice up my content?”, “How do I make my blogpost sound more spontaneous?”, “How to unbore my survey questions and get more responses?” Are these questions you ask yourself? You’re not the only one.When writing a blog post or composing surveys, the human […]

Average cost per lead by industry: the final answer from 22 influential articles

Digital marketing has become big business. That’s not even a bold claim when you know digital ad spending has surpassed TV ad spending in 2016 already. The spend on digital ads was over 77 Billion (billion with a B) dollars. That’s A LOT of money.But how do you know if it’s well-spent or wasted? This question […]

Hello Zapier Integration!

Zapier logo Pointerpro

Transfer your survey data to all your beloved apps! … You heard that right! From now on, it’s possible to connect your Pointerpro account to over 750 apps. Google Sheets, MailChimp, Salesforce, Trello,… And that’s only the tip of the iceberg. Look for the app you need here. Want to use our brand new Zapier […]

5 questions you need to ask when measuring customer satisfaction

Measuring Customer Satisfaction Survey Questions (1)

Did you know that, for every customer who bothers to make a complaint, about 26 others remain silent and take their business elsewhere? It means you should think twice when you feel like you’re doing awesome with your customer service. In a data age, it’s data you need to base yourself on. The fastest and most […]