How to implement quizzes in your marketing strategy
How to implement quizzes in your marketing strategy Are you thinking of adding quizzes in your marketing strategy, but don’t know if they are worth it? Quizzes have always been very popular in print media and on the web because the average consumer enjoys seeing the result they get in the end. Moreover, the average […]
Get better market insights by asking better questions
Again and again, brand and audience research manages to provide “information”, but little to no insight. Even more rarely it actually inspires to make useful adjustments. How come research still so often misses its point? And how do you put quality above quantity? Advertising guru David Ogilvy already noted in the 60s:“I notice increasing reluctance on the part […]
10 list building strategies to skyrocket your newsletter sign-ups
E-mail is still one of the most effective ways to generate leads. But how do you make visitors leave their contact information? E-mail is, for many B2B companies, still of crucial importance to their online activities. According to the e-mail Benchmark 2017 of e-Village, 73% of respondents said e-mail marketing will become even more important. 33% of […]
Survey introduction examples that actually work
Writing a solid survey introduction is not a waste of time. You’ve created a survey and you need answers. Preferably without respondents going “NOPE” at seeing the word “survey” in their mailbox. It’s your one window to get in, create a feeling of sympathy and make people feel like “Mmkay, I want to help these […]
Customer Interaction: Get optimal results with the right amount of contact pressure
“Marketing Automation” is on everyone’s agenda these days. This usually translates directly into “sending automated emails with a personalized message”. These emails get sent based on a trigger from the target audience. It’s an additional channel to the more mainstream 1-on-1 solutions for customer interaction such as email, direct email, telephonic sales,… And then there’s still […]
7 years of Facebook advertising: Here’s what I learned
In the Summer of 2010, I launched my first Facebook advertising campaign. In comparison to today, you had very few options to choose from back then. But in seven years a lot has changed. During all those years, I have advertised rather heavily on Facebook. More recently, I also started analyzing advertising accounts of other […]
