The product has evolved significantly since then, but the focus on returning value to the respondent has remained at the core of Pointerpro. In a business context, this is accomplished by returning personalized advice and insights to the respondent. These can be communicated via e-mail or through a nicely branded PDF report. 

Just like it’s good practice for people to undergo a medical check-up by a doctor regularly, businesses should conduct regular assessments of their performance in different areas. Our long-term goal is to develop the tools that not only diagnose performance levels, but also provide automated advice on how to improve performance.