Culture assessment

Culture assessments are used to gage the standard behaviors that define a business and its environment. These assessments can be used to analyze the existing culture as well as what the team – and company – want it to become.

Use a culture assessment to:

Style your survey in an appealing, entertaining format, with beautifully-designed templates to choose from.
Learn more about what is important to your team, departments or entire company in terms of culture. Understand areas where they would like to see improvement
Receive immediate, easily digestible feedback on your company’s culture with a branded, personalized PDF report

Curious how it works? Give it a go!

Try this example

Why use Pointerpro as a culture assessment tool?

Personalized reports

Help your team better understand both the goals and what’s important in terms of company culture with our comprehensive PDF reports at the end of the questionnaire that can contain individual as well as team, department or company data.

White label your culture assessment

These questionnaires are focused specifically on your business, so make them truly your own with our white label option. Remove the Pointerpro branding on your questionnaire so you can use your own logos, brand colors, unique URL, branded reports and more.

Adventurous assessment components

The crème de la crème of a personalized experience… Create it with assessment-features such as Variable Scores per answer, personalized Outcomes, and an Animated Gauge to indicate results. Our Formulas feature, which allows you to do calculations within the questionnaire to get even more insightful feedback.

What is a culture assessment?

Company culture defines your business. It includes the values, beliefs, missions, goals, attitudes and assumptions of your team as a whole. Each business has its own personality – fun, serious, ambitious, laid back, etc. It is what attracts and retains talent in competitive industries. That’s why it’s so important to make sure your company culture reflects what you and your team want from the business. A culture that fits your company will lead it to long-term success, but one that doesn’t fit your business’s personality and values will lower moral and motivation.

Popular examples of these assessments include the Business Needs Scorecard (BNS); Job Satisfaction Survey and a Common Good, Transformation, Self-Interest Diagram (CTS).

The BNS is a six-part scorecard that maps positive and possibly limiting values of an organization to assess the current and desired culture values from the position of leadership. These main categories include finance, fitness, external relations, evolution, culture and contribution to society.
The Job Satisfaction Survey provides an opportunity for feedback from employees on their perceived organizational culture and the values they do and don’t support.
A CTS Diagram presents an outlet for employees to explain what they think of the cultural values in your business and where they think leadership should focus its attention.

Company culture is something that evolves frequently as your team expands and changes. These assessments provide opportunities for you to better understand your current culture and how to adapt it to best benefit you, your team and your business overall.

Understanding your culture

Each business has its own culture based on its values, beliefs and goals. There aren’t necessarily “right” or “wrong” cultures – it mainly depends on what is important to the company. Below are the types of cultures:

Innovative culture – These businesses focus less on hierarchy and more on experimentation and innovation.
Aggressive culture – These businesses are extremely competitive. Outperforming their competitors is more important than corporate social responsibilities.
Result-oriented culture – The main focuses in these businesses are action, figures and numbers. Employees and managers are held accountable for the success of the business.
Stable culture – Bureaucracy is at the heart of these businesses. They are predictable by nature, and neither quick action and dynamic changes are not frequent.
Employee-oriented culture – Fairness and respect for individuals are at the core of these businesses. Management takes extra care to make these employees feel heard and valued.

In order to build onto your culture, you first need to understand the culture type you currently have.

What Pointerpro clients are saying

"We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting."

Jim McLean

Director at Alere

"I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly."

Nicolas Gounin

CFO & COO at Egg Science

"You guys have done a great job making this as easy to use as possible and still robust in functionality."

Ryan Dicksinson

Account Director at Reed Talent Solutions

“It’s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you’re looking for something like that, it’s really nice to work with Pointerpro.”

Sabine Wanmaker

Country Manager Netherlands at Better Minds at Work