Start automating HR reports from questionnaires. Pointerpro is your all-in-one tool for data collection, process standardization, and delivering auto-personalized feedback reports in PDF:
Used by 1033 HR departments and companies worldwide










“We’ve built thousands of variables into this one specific report template. And the rest is history. It works. It’s just perfect!” – Riaan van der Merwe (CEO at Attain Global)
Riaan supports HR departments worldwide with digital psychometric assessments.
Check out the full interview here


“NOBODY has a product that is exactly like this. I looked for days, and from what I can tell, this checks the box. In fact, it’s what I would have created if I had been designing a program for myself.”

CEO of Business Training Works, Inc
Time to bury the traditional employee survey. With Pointerpro you don’t create boring, one-sized forms that don’t really fit anyone.
Make things interesting with 20+ question types, widgets and design options, and get to the core with so-called survey logic: Skip irrelevant questions, provide direct feedback in between questions, or elaborate on previous responses.
The bottom line? With Pointerpro you gain employees’, managers’ and other company stakeholders’ trust by delivering concrete value, without any delay.
You put in the work once. Then your assessments generate personalized feedback reports immediately after respondent completion. You can even generate 360, team or benchmark reports.

An award-winning platform for consultants, coaches, HR managers, and marketers









Pointerpro is a software platform to create your own online assessments, automatically generate personalized reports and manage the distribution of assessments.
Your assessment challenges and objectives are unique to you. So is our pricing. Request your quote and find how we can help you.
We offer two approaches: Do-it-yourself (DIY) and done-for-you (DFY).
DIY is a hands-on approach to building everything by yourself. We will ensure you learn how to use the key features to build a great assessment and report. Likewise, we’ll support you until you are ready to go live and launch the assessment to the respondents
DFY is the quickest way to get there. Our team will do the heavy lifting here. You will simply share with us the existing version of the assessment and pdf report and we will translate them into Pointerpro. Once we are done, we will teach you how to make changes to it, teach you how to distribute the assessment for you to master your desired workflow.
"We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting."

Director at Alere
"I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly."

CFO & COO at Egg Science
"You guys have done a great job making this as easy to use as possible and still robust in functionality."

Account Director at Reed Talent Solutions
“It’s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you’re looking for something like that, it’s really nice to work with Pointerpro.”

Country Manager Netherlands at Better Minds at Work
"Customizing options for different projects, not only for surveys but the reports our participants can download. My team and I have also been impressed with how the PointerPro team have been so collaborative, supportive, and serving as excellent partners in making our ideas come to life."

Senior Learning Consultant at Georgia Institute of Technology