Business assessment

A business assessment helps you to achieve your company’s goals, to expand and grow your business in a smart and strategic way.

The output of the business assessment helps to identify the critical areas of the strategic plan. 


Taking the first step in this process will put you on a path to running your business more strategically. Think of it as an MRI for your business that compares your business to your competition.

A business assessment will help you to:

The importance of business assessments

To make it clear you don’t have to point out everything that’s wrong with your business. You have to look at it as a way to identify opportunities to grow your business. As an entrepreneur you have to make your own SWOT- analysis. But what does SWOT mean? Well, you have to look at your company ’s strengths, weaknesses, opportunities and threats, this is exactly what the business assessment does.

A regular business valuation is beneficial to your success as an entrepreneur, knowing what makes your business valuable and desirable to potential buyers can steer you in the right direction and keep your business healthy throughout the years. This Business Assessment Template gives a good indication of what buyers will look at when buying your business.

Why use Pointerpro as a business assessment tool?
Why use Pointerpro as a business assessment tool?
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Personalized business evaluation report

Send a personalized report immediately at the end of the business assessment. No rigid PDF report that cramp your style, but alternate between solid and variable text, graphs, and images.

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White label option

No trace of Pointerpro anywhere! Custom URLs and custom branding options make mobile surveys look like a custom-made native app. All thanks to our white label option.

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Serious set-up functionalities

Build and craft your assessments to take on every kind of situation. Awesome features like Offline Mode, Multiple Languages or Save and Continue will make creating your assessment feel like a dream!

Personalized evaluation report
Send a personalized report immediately at the end of the assessment.
White label option
Remove any trace of Pointerpro and apply custom URLs and branding options.
Serious set-up functionalities
Build and craft your assessments to take on every kind of situation.

Tips on how to conduct a successful business assessment

To make it clear you don’t have to point out everything that’s wrong with your business. You have to look at it as a way to identify opportunities to grow your business. As an entrepreneur you have to make your own SWOT- analysis. But what does SWOT mean? Well, you have to look at your company ’s strengths, weaknesses, opportunities and threats, this is exactly what the business assessment does.

Business assessment questions

A business assessment is only as strong as its questions. That’s why we’ve grouped together the most important business assessment questions based on actual business assessment created in our tool.

It is essential that the assessment gives carefully tailored feedback depending on the responses. Our assessment software scoring capabilites enables you to score every question and answer according to the importance of their role in determining business value.

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