5 Benefits of using business surveys

Last Updated: October 22, 2021. With today’s technology, the ability to create, design and distribute surveys has increased exponentially. This growth in technology brings a whole new host of options available to SMEs who are seeking to gain deeper insights from their primary research. In this article, we aim to shed light on 5 ways […]

Best marketing automation software compilation: The 7 best tools

The marketing automation industry is expected to touch $5.5bn in 2019. These numbers get more validation from Salesforce’s State of Marketing Report that says- 67% of marketing leaders are already using atleast one marketing automation platform. 21% of marketing leaders are almost decided to start using one in 2019. Simultaneously, the list of marketing automation software keeps on growing every […]

How Boot Camp Digital uses a quiz funnel to generate online leads [case study]

A lot of companies struggle with generating enough online leads to keep their sales funnel flowing. Five years ago, you could launch an info product (e-book, download, webinar,…) and those would perform quite okay. Nowadays the market is flooded with them and it’s becoming a lot harder to convince people. So Krista Neher, CEO of Boot Camp […]

The importance of surveys and user feedback in conversion rate optimization

user feedback for conversion rate optimization

I was speaking recently at a conference with well-known consumer psychologist Bart Schutz. When asked about making assumptions in the context of conversion rate optimization, his face lit up with energy: “Assuming is one of our biggest enemies.” He continued: “What my company [Online Dialogue] brings when they bring a culture of validation into the whole organization, […]

How to Make Sales and Marketing Work Seamlessly Together

sales and marketing work together - cover image (1)

A person can get themselves into trouble by confusing a salesperson with one who works in marketing. They are most certainly not the same thing as, and such should not be confused with one another. While the war wages on between the two departments, there is a considerable overlap between marketing and sales. Speaking in […]