Getting online leads comes down to simply building high-converting, quality
landing pages. Here’s a comparative list of the best tools that made the cut.
Last Updated: October 22, 2021. With today’s technology, the ability to create, design and distribute surveys has increased exponentially. This growth in technology brings a whole new host of options available to SMEs who are seeking to gain deeper insights from their primary research. In this article, we aim to shed light on 5 ways […]
The marketing automation industry is expected to touch $5.5bn in 2019. These numbers get more validation from Salesforce’s State of Marketing Report that says- 67% of marketing leaders are already using atleast one marketing automation platform. 21% of marketing leaders are almost decided to start using one in 2019. Simultaneously, the list of marketing automation software keeps on growing every […]
A lot of companies struggle with generating enough online leads to keep their sales funnel flowing. Five years ago, you could launch an info product (e-book, download, webinar,…) and those would perform quite okay. Nowadays the market is flooded with them and it’s becoming a lot harder to convince people. So Krista Neher, CEO of Boot Camp […]
I was speaking recently at a conference with well-known consumer psychologist Bart Schutz. When asked about making assumptions in the context of conversion rate optimization, his face lit up with energy: “Assuming is one of our biggest enemies.” He continued: “What my company [Online Dialogue] brings when they bring a culture of validation into the whole organization, […]
A person can get themselves into trouble by confusing a salesperson with one who works in marketing. They are most certainly not the same thing as, and such should not be confused with one another. While the war wages on between the two departments, there is a considerable overlap between marketing and sales. Speaking in […]