“You can have a very robust platform with a great look in one solution. Easy to setup, good reporting. Lots of features at a reasonable price.”
Difference in target audience
If you’re looking to create a questionnaire to generate and/or qualify leads, assess potential job candidates and employees, or measure the maturity of potential clients, you’ve come to the right place.
In many ways, SurveyMonkey paved the way for many other tools that came after, including Pointerpro. But right from the start, we’ve built our survey tool with a different target audience in mind. Pointerpro is a survey tool made for marketing teams, consulting, and HR professionals. Whereas SurveyMonkey is primarily built for market researchers.
Custom design and white labeling available in all plans
Let’s be honest, when creating an online survey, you want it to reflect your business, your values and your style. That’s why Pointerpro provides the possibility to remove all Pointerpro branding with all its paid plans instead of its most expensive ones.
SurveyMonkey’s design works well in a scientific environment – it’s clean, no-nonsense and minimalistic – but there’s little room for creativity. With Pointerpro, your options to design an engaging questionnaire are endless!
Return value to the respondent
At Pointerpro, we believe that the most important part of any questionnaire is what the respondent gets out of it. We offer a wide range of featuresto help you create questionnaires where respondents feel like they are in conversation with you – learning more about themselves or your business. Use Outcomes and Formulas to create you own interactive questionnaire.
The focus on giving something back led to the creation of ReportR, which enables respondents to immediately download a personalized PDF report with insights into their answers. It’s the only software that combines questionnaire creation and highly personalized PDF generation in a single tool.
How we stack up
Pointerpro
Survey Monkey
Best for
Marketing, HR, Consultants
Market Research
Data collection
Answer-based PDF report generation
Respondent insights
Advanced scoring
Custom formulas
Multiple outcomes
Custom CSS
Custom design & layout
Advanced and customizable dashboards
White labeling
Professional Services & Consulting
ISO 27001 certified
We're open to custom requirements
Do you have any custom requests? we’re all ears! At Pointerpro, we are not afraid to take on custom development, as it brings new features to our tool and it opens up new ideas. Taking on your challenges has brought us to where we are today.
Where SurveyMonkey doesn’t do custom development or additional services unless you’re a Fortune 500 company, we go the extra mile for all our customers, big and small. Whether it’s creating a simple custom rating icon, designing your questionnaires and PDF reports for you, or building entirely new features, we’d love to hear from you.
Discover the difference yourself. Get started for free
SurveyMonkey Alternative: How Pointerpro compares to SurveyMonkey
If you’re reading this, there’s a good chance you’re looking for an online survey solution that is not SurveyMonkey.
Even though SurveyMonkey is the most known SaaS survey platform, as you can tell from some of their online reviews, the overall UI/UX experience (especially on mobile) and some features, like reporting, are not the best the world has to offer.
Throughout the 20 years of SurveyMonkey’s existence, several alternatives have surfaced to fill the gaps where SurveyMonkey dropped the ball – one of those alternatives is Pointerpro. Pointerpro’s origin story began in 2011 at a Birthday party. Stefan Debois created an iPad quiz about his daughter to entertain the kids at her party. He decided to continue on this journey, and Pointerpro was born.
While SurveyMonkey and Pointerpro share a few similarities, there are some distinct differences between the two:
Difference #1: SurveyMonkey is designed for researchers while SA is designed for marketing and HR professionals
Difference #2: Pointerpro focuses not only on collecting data, but on returning valuable insights to the respondents. We believe that a conversation is the best way to collect data.
Difference #3: Customers can take SurveyMonkey’s branding off of their surveys with the higher paying plans. Pointerpro offers customer branding starting with its lowest paying plan.
Difference #4: Pointerpro is a flexible platform where customers can ask to have add-ons developed specifically for them. This can include tailored question types, specific design requirements and/or integration with existing systems.
It’s natural as humans to want to stick with names we recognize. There’s so much noise and competition on the internet, it’s challenging to know where to place your trust. That’s why we want to share why you should consider Pointerpro as a SurveyMonkey alternative. [sap_heading heading_type=”h3″ heading_text=”Difference #1: HR vs Market Research” heading_spacing_bottom=”1″] SurveyMonkey is primarily built for researchers while Pointerpro, however also usable in market research, is better suited for marketing teams, consulting and HR professionals.
For example, one of our HR clients uses Pointerpro not just as a personality testing tool, but as their one stop shop. We offer a solution where clients already have some knowledge and tools, but we take it them to the next level by offering additional consulting.
The difference in focus also translates to how we do reporting. SurveyMonkey has quite powerful reporting and dashboards by default, but we offer integrations with any Business Intelligence tool to visualize your data as you please. Combine that with a strong PDF report builder and you can return value to both your company as well as the respondent. This two-way system of feedback plays a central role in nearly all of our HR and consulting clients as we’ll see in the next paragraph.
This means we do not offer a panel service – it’s quite expensive in SurveyMonkey – but they have a wide audience and panels are more often used in research studies. [sap_heading heading_type=”h3″ heading_text=”Difference #2: Personalized Feedback” heading_spacing_bottom=”1″] At Pointerpro, we believe that the most important part of an assessment is what you learn from it. That is why we provide in-depth insights for respondents at the end of our questionnaires instead of merely a recap of answers. With Pointerpro’s Outcomes feature, you can share advice based on the respondent’s answers on personality quizzes and business assessments.
It’s important to keep your respondents engaged and focused. That’s why we make sure our assessments are conversational. Surveys shouldn’t be a one-way conversation where the respondent has a bunch of complicated or uninteresting jargon thrown at them. Instead, we want to help you create questionnaires where your participants feel like they are in conversation with you – learning more about themselves or your business.
This point-of-view lead to the creation of ReportR. ReportR provides you with the option of adding even more value to your questionnaire as it enables respondents to immediately download a personalized PDF report with insights into their answers. ReportR is the only software that combines questionnaire creation and PDF generation in a single tool.
All of this is made possible with Custom Scoring. This feature enables questionnaire creators to assign a score for each answer on the assessment. Once it is finished, an overall score is calculated, which results in accurate ratings and detailed analyses based off of the respondent’s answers. [sap_heading heading_type=”h3″ heading_text=”Difference #3: Custom Branding and Design” heading_spacing_bottom=”1″] By default, Surveymonkey offers a clean minimalistic design, whereas the Pointerpro design is a bit more visually aesthetic and appealing. This is most likely a result of our difference in focus (see difference #1)
SurveyMonkey example:
This design is very minimalistic, yet professional. It’s short, direct and to the point. Perfect to be used in scientific research where there’s little room for creativity. Compare this to Pointerpro’s DISC Assessment:
The difference could not be bigger. The use of color, backgrounds
Your options to design an engaging survey are endless!
Still, you’re busy, you don’t have all day to sort through a million options to make an interactive, engaging questionnaire. That’s why Pointerpro focuses on providing an easy-to-use platform. We don’t want you to have to spend days designing and adding integrations; instead, make your questionnaire using one of our many templates, or start from scratch and follow these simple steps:
When creating an online survey, you want it to look as professional as possible. More importantly, you want it to reflect your business, its beliefs and values. That’s why Pointerpro provides the possibility to remove Pointerpro branding with all its paid plans instead of its most expensive ones. Our design features also enable you to add your company colors, fonts and logo. [sap_heading heading_type=”h3″ heading_text=”Difference #4: Flexibility” heading_spacing_bottom=”1″] As often is the case, smaller companies are more agile and nimble when it comes to accommodating clients.
We go the extra mile. We don’t just help them get started, we guide and give them advice beyond the point, how can they grow as a business. We don’t have clients – we have partners.
That’s because we are not afraid to take on custom development, as it brings new features to our tool and it opens up new ideas. Taking on these challenges has brought us to where we are today. SurveyMonkey doesn’t do custom development or additional services.
In regards to integrations, they are largely standardized with SurveyMonkey, they cherry picked a couple of decent integrations, such as salesforce or sharepoint, but on the flip side they lock you in.
We try to be more open. Pointerpro allows you to integrate with pretty much any tool, either via webhooks or via our Zapier integration. Pointerpro also offers reverse integrations, where you can bring in data or instructions from a third party tool into your questionnaire. Our tool often serves as a hub. It exists in a mix together with other tools. [sap_heading heading_type=”h3″ heading_text=”See What People Are Saying About Pointerpro” heading_spacing_bottom=”1″] “Pointerpro is the perfect survey solution, has more features than Survey Monkey or Typeform combined, the user interface is very easy to understand and navigate and help is always available in multiple forms. The possibility of downloading a custom PDF report for our respondents after taking a questionnaire is a gem that you can’t find anywhere else in the survey software/assessment software space.” — David C., Head of Marketing, Information Technology and Services, 51-200 employees (Capterra)
“I love the speed. Whoosh, whoosh, whoosh, between the pages of the questions. The modern look & feel is excellent. A large variety of question types.” — Wendy B., Founder, Consumer Services, 1-10 employees (Capterra)
“I count on ease of use to manifest with every program or app I try. Ease of use with Pointerpro goes to 11! As an entrepreneur, one who is starting my own company, it’s the feedback and what I’m able to do with it from a reporting standpoint that makes Pointerpro the hands-down winner in my book. There are more date filters than one would ever need…and I needed a bunch. You can send PDF’s off Pointerpro.” — Tom C., Senior Leasing Agent, Real Estate, 501-1000 employees (Capterra)
“Pointerpro has most of the features I had in SurveyMonkey combined with the look of Typeform. You can have a very robust platform with a great look in one solution. Easy to setup, good reporting. Lots of features at a reasonable price.” — Julian J, Corporate Director, Enterprise (1001-5000 employees), (G2)
“The support team are responsive, and one of their representatives were kind enough to help me in his own weekend (time difference).” — Ali A, Transportation Engineer, Civil Engineering, Mid-Market (501-1000 employees), (G2)
For example, one of our HR clients uses Pointerpro not just as a personality testing tool, but as their one stop shop. We offer a solution where clients already have some knowledge and tools, but we take it them to the next level by offering additional consulting.
