Restaurant survey template
The restaurant and café business is often based on reputation, so making sure your business has a high rating is of critical importance. See what guests think about their experience at your restaurant by letting them fill out this short survey. From questions on food service to affordability, our restaurant feedback survey gives you new insights into your restaurant’s performance and what you can do to grow your business.
The restaurant survey will help you:
- Identify operational issues
- Determine where to invest more or fewer resources
- Gain actionable insights on guests’ needs and wishes
- Receive honest feedback
Why use Pointerpro as restaurant survey tool?
Why use Pointerpro as restaurant survey tool?
Advanced skip logic
Advanced skip logic lets your customer take the quickest route through the survey by only showing questions that apply to them.
Start a conversation
Use your customers’ language. Make them smile by adding audio and video into your survey. It’ll all add up to a more engaged person willing to share more with you.
Branding
Custom colors, icons, and formats make sure your survey matches your restaurant’s brand. For more advanced branding option, check our white label solution.
4 tips on implementing a good restaurant survey
- Clearly determine what you want to achieve with your survey. Aside from the usual goals like identifying operational problems or learning about customer satisfaction, you might want to ask questions like why customers chose your restaurant or how they first heard about you. Knowing what you want will help you strategically shape your questions best fit to achieve your goal.
- Use concise, simple language. Avoid unfamiliar words as much as possible. This will prevent wrong interpretations and skewed results.
- Offer an incentive. Giving your guests an incentive to complete your survey can increase response rates by up to three times. Something like a free dessert in your restaurant or a discount on their next visit can be quite effective. You are then providing them value on top of the commitment they already made.
- Keep your survey simple. Make sure your respondents don’t get tired while filling in your survey. A good survey takes less than 5 minutes, any longer than that your drop-off rate rises significantly.
Restaurant survey format
As can be seen in the above sample, a restaurant survey should at least include the following information:
- An introduction stating the purpose of the survey
- The option to give a written answer or remark
- Both ranking and open-ended questions
It is important that the data can be recorded efficiently and that it is easy to analyze: Mobile devices such as a tablet or smartphone are ideally suited for this. Our tool is equipped with a mobile-optimized interface which will ensure user a user-friendly experience. This can also be done by paper forms but carries the disadvantage that the data still needs to be uploaded to a computer and this is a tedious, error prone task.
Here's what our customers say
3 important tips
Avoid yes or no types of questions, this can lead to making the wrong decisions when taking conclusions from your feedback results. After receiving your results, use the correct benchmarks to determine how to implement change e.g. If you notice 10% of your attendees said they did not eat the lamb roast, maybe it was because 10% was vegetarian and not 10% did not like the roast.
Send out your feedback survey immediately after the event. This way the event will still be fresh in the attendees’ minds, enabling them to give an actionable, detailed report on their experience.
Know your attendee. Ask some demographic questions such as age, gender, nationality etc. This way you’ll know which group of people to market to in the future and which people are less likely to attend your event next time.
Recommended reading
Two-thirds of small consultancy firms are no match for the digital capability of the big players
Pointerpro survey: Digital innovation is the key to bridging the competitiveness divide Antwerp, March 2023 –
3 examples of successful digital services by non-digital native companies
If I asked you which digital service you are in touch with most in your
5 examples of nominal data (+ collection techniques)
In this article, you’ll learn what nominal data is and how to collect and analyze these data. We’ll provide you with examples of nominal data and how they’re used in business and teach you the differences between with other types of data.
Create your first interactive questionnaire today.
