Restaurant survey template
See what guests think about their experience at your restaurant by letting them fill out a short survey. From questions on food service to affordability, our template gives you new insights into your restaurant’s performance.
A restaurant survey will help you:
- Improve customer satisfaction and dining experience.
- Identify areas for menu or service improvements.
- Gather feedback to enhance marketing and customer retention strategies.
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Why use Pointerpro as restaurant survey tool?
Why use Pointerpro as restaurant survey tool?
Advanced skip logic
Advanced skip logic lets your customer take the quickest route through the survey by only showing questions that apply to them.
Start a conversation
Use your customers’ language. Make them smile by adding audio and video into your survey. It’ll all add up to a more engaged person willing to share more with you.
Branding
Custom colors, icons, and formats make sure your survey matches your restaurant’s brand. For more advanced branding option, check our white label solution.
What is a restaurant survey?
A restaurant survey is a tool used to collect customer feedback and opinions about their dining experience at a restaurant.
It typically involves a series of questions that customers can answer, providing their thoughts on various aspects such as food quality, service, ambiance, and overall satisfaction.
The survey aims to gather valuable information from customers to understand their preferences, identify areas for improvement, and ensure that the restaurant meets their needs and expectations. By participating in a restaurant survey, customers can share their opinions and help the restaurant enhance its offerings and provide a better dining experience.
Restaurant survey format
A restaurant survey typically includes a variety of questions related to the dining experience. Here are some common elements that are often included in a restaurant survey:
- Overall Satisfaction: Customers are asked to rate their overall satisfaction with their dining experience, usually on a scale from very satisfied to very dissatisfied.
- Food Quality: Questions about the taste, presentation, and freshness of the food are included to assess the quality of the dishes served.
- Service Evaluation: This section focuses on the promptness, friendliness, and attentiveness of the restaurant staff, including servers, hosts, and bartenders.
- Menu Variety: Customers are asked about the range of options available on the menu, including the availability of vegetarian or vegan choices, special dietary accommodations, or seasonal offerings.
- Ambiance and Atmosphere: Questions about the restaurant's ambiance, cleanliness, decor, lighting, and background music help assess the overall atmosphere and comfort level.
- Pricing and Value for Money: Customers are given an opportunity to provide feedback on the restaurant's pricing in relation to the quality of food and service they received.
- Suggestions and Comments: This open-ended section allows customers to provide any additional comments, suggestions, or specific feedback they may have about their experience.
Additionally, restaurant surveys may include demographic questions to gather information about the customers, such as age, gender, or location. These demographics can help the restaurant understand its customer base better and tailor their offerings to specific preferences.
It’s important to note that the specific questions and format of a restaurant survey can vary depending on the goals and objectives of the survey and the restaurant’s unique requirements.
10 tips to implement a good restaurant survey
- Keep it concise: Make sure the survey is not too lengthy or time-consuming for customers to complete. Aim for a reasonable number of questions that cover the most important aspects of the dining experience.
- Use a mix of question types: Incorporate a combination of multiple-choice, rating scales, and open-ended questions. This allows for both quantitative data analysis and qualitative insights.
- Prioritize key areas: Focus on areas that are crucial to your restaurant's success, such as food quality, service, ambiance, or menu offerings. Tailor the survey to address specific aspects that are important for your business.
- Include an incentive: Consider offering a small incentive or reward for customers who complete the survey, such as a discount on their next visit or a chance to win a gift card. This can encourage participation and increase response rates.
- Make it accessible: Ensure that the survey is easily accessible to customers. Offer options for online surveys, paper-based surveys at the restaurant, or even mobile-friendly versions for convenience.
- Provide anonymity: Assure customers that their responses will remain confidential and anonymous. This can encourage them to provide honest feedback without any reservations.
- Act on feedback: Use the survey results to drive positive changes in your restaurant. Analyze the feedback, identify areas for improvement, and take actionable steps to address any concerns or suggestions raised by customers.
- Communicate the survey: Promote the survey through various channels such as social media, email newsletters, table tents, or receipts. Clearly communicate why feedback is important and how it will help enhance the dining experience.
- Thank customers for their feedback: Express gratitude to customers who participate in the survey. Show appreciation for their time and input, and let them know how their feedback contributes to the continuous improvement of your restaurant.
- Regularly review and update the survey: Periodically review the survey questions to ensure they remain relevant and aligned with your business goals. Update the survey as needed to capture emerging trends or changing customer preferences.
By implementing these tips, you can create an effective restaurant survey that provides valuable insights to help you enhance the customer experience, identify areas for improvement, and make data-driven decisions to grow your business.
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