Lead generation quizzes
Leads are what drive sales. And sales are what drives a business. Finding leads can be a time consuming, boring task. Luckily, not all leads are collected through cold calls, flyers or email spamming. Engaging quizzes can be a very effective way to collect actionable leads! Use a lead generation quiz to:
- Collect leads through means of gamification and user engagement
- Discover your audience’s needs and preferences with an interactive quiz
- Let respondents download a PDF report with a personalized offering right after taking your quiz
Why using quizzes for lead generation is so effective
- A quiz delivers a highly-personalized experience. Our quiz maker offers features like Custom Scoring and Skip Logic, that provide great segmentation in how the survey can be taken. Each respondent has the feeling of taking a ‘personalized quiz’, with results and product offerings that perfectly suit their needs.
- A quiz naturally stimulates human curiosity, the fact that your audience learns something (about themselves) is a great little psychological reward.
- Lead generation quizzes have an incredibly low threshold for participating: the added fun-factor and short, easily digested blocks of content make anyone feel at ease – making respondents that much more likely to want to further the conversation with your business by sharing their email.
A quiz maker with ideal features for lead generation
A quiz maker with ideal features for lead generation
Personalized PDF reports
People take quizzes to learn something about themselves. Pointerpro offers a PDF report based on the respondent’s answers. This way you can instantly create an initial quote or offering tailored to each individual lead.
All-in-one tool
Everything to build your lead generation quiz with auto-generated PDF is available in the editor. No need for complex set-up procedures. You can easily connect with Hubspot, Salesforce, or any other integration if you want to.
No coding. No hassle.
Create a highly personalized quiz by showing end screens based on your lead’s responses
Use a lead generation quiz to:
- Attract new and high converting leads, even outside your own current audiences
- Lower your cost per lead, up to 90%
- Increase engagement with your audience in a highly interactive and playful way
- Reach your audience through different channels, embed your quiz in social media, website or app
- Qualify your different audiences and gain insights into their preferences
- Promote relevant products or services, based on people’s quiz results
- Integrate your email collection data with all of your most used marketing platforms
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