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Menu
  • Features
    • PDF report builder
    • Branding and white labeling
    • Scoring and calculation
    • Quizzing capabilities
    • Multi-user management
    • Integrations
      • Zapier
      • Make (Formerly Integromat)
      • Webhooks
      • Pointerpro API
      • Google Sheets
      • Tealium
      • Cloud SQL
  • Use Cases
    • Assessment software

      Maturity assessments

      Personality assessments

      Risk assessments

      360 assessments

      Self-assessments

      Survey maker

      Job satisfaction surveys

      Brand awareness surveys

      Offline surveys

      Event evaluation surveys

      Quiz maker

      Personality quizzes

      Lead generation quizzes

      Communication style quiz

      Learning style quiz

      Test maker

      DISC personality test

      Enneagram test

      The Big Five personality test

  • Pricing
  • Resources
    • Help center
    • Blog
    • Case studies
    • Comparisons
      • Typeform vs. Pointerpro
      • SurveyMonkey vs. Pointerpro
      • Outgrow vs. Pointerpro
      • WebMerge/Formstack vs. Pointerpro
  • About us
  • Sign in
  • Start free trial
Sign in
Start free trial
Vivek Shankar

Vivek Shankar

Vivek Shankar is a content writer for B2B FinTech and SaaS companies. When he isn’t helping his clients achieve their content marketing goals, you can find him geeking out over a new piece of tech. Say hello to him on his website or connect within him on LinkedIn.

How consultants should create buyer personas with effective assessments

Vivek Shankar July 16, 2021

Defining buying personas results in prospects finding websites 2 to 5 times easier to use. Follow these tips to gather the right data and personalize your marketing efforts with assessments.

Pointerpro is a software platform to create your own online assessments and automatically generate personalized reports.

The Pointerpro newsletter brings you the latest market trends and will give you an overview of compelling testimonials from our community.

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Popular Articles

  • 6 Steps to becoming a thought leader using a maturity assessment [case study]
  • Assessment Tools: The Ultimate Guide
  • How to market your consulting business using assessments [case study]
  • 4 Great examples of assessment reports (with a step-by-step guide)
  • Quiz Marketing: “My Cost per Lead is 25% of What Every Marketer Tells Me It Should Be” [Case Study]
  • 35 Ways to improve your survey response rate
  • 6 Steps to becoming a thought leader using a maturity assessment [case study]
  • Assessment Tools: The Ultimate Guide
  • How to market your consulting business using assessments [case study]
  • 4 Great examples of assessment reports (with a step-by-step guide)
  • Quiz Marketing: “My Cost per Lead is 25% of What Every Marketer Tells Me It Should Be” [Case Study]
  • 35 Ways to improve your survey response rate

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Get to know us

Contact us

Careers (We’re hiring!)

Help Center

help.pointerpro.com

Collaboratie with us

Reciprocal marketing

Popular Articles

  • 6 Steps to becoming a thought leader using a maturity assessment [case study]
  • Assessment Tools: The Ultimate Guide
  • How to market your consulting business using assessments [case study]
  • 4 Great examples of assessment reports (with a step-by-step guide)
  • Quiz Marketing: “My Cost per Lead is 25% of What Every Marketer Tells Me It Should Be” [Case Study]
  • 35 Ways to improve your survey response rate
  • 6 Steps to becoming a thought leader using a maturity assessment [case study]
  • Assessment Tools: The Ultimate Guide
  • How to market your consulting business using assessments [case study]
  • 4 Great examples of assessment reports (with a step-by-step guide)
  • Quiz Marketing: “My Cost per Lead is 25% of What Every Marketer Tells Me It Should Be” [Case Study]
  • 35 Ways to improve your survey response rate

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