Brand awareness survey

A personality assessment or test shares insights into respondents’ personality profiles. It provides information about their characteristics and how to navigate their social and professional lives with their given personalities.

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Why use Pointerpro as a brand awareness measurement tool?

Strike up a conversation

Keep respondents engaged by asking only one question at a time. Just like a real conversation.

Convenience

Our surveys can be taken online, offline and with any device. That means convenience, higher response rates and better data.

Faster feedback

Instant results allow you to quickly analyze the data you’ve collected and move on to your next step.

Tips for building effective brand awareness surveys

Measuring employee satisfaction is important for several reasons:

Avoid commercial messages. The purpose of a brand recognition survey is to gain information from the responder, not convert them into a customer. Incorporating commercial messages can skew your results and harm the validity of your data.
Use a combination of questions types. When it comes to brand awareness surveys, you want both quantity and quality of data. This requires asking different kinds of questions.
Prevent survey bias. So be careful to avoid leading questions, which may push respondents to answer the way you want them to, but results in inaccurate responses. Remember, brand recognition surveys are about research, not direct sales.
Focus on strong visuals to promote content and products. This is especially effective in today’s world because we spend so much of our time on visual platforms such as Instagram, Facebook, and other Youtubes.
Use a fitting incentive. Without a doubt, you see contests passing by on a daily basis, whether it’s on social media, email or just a flyer on the street. Do you know why? Because they work. Contests are a great incentive to get engagement from your (potential) customers and companies big and small.
Add an emotional touch. Adding an emotional image or story can greatly increase customer engagement and brand loyalty. Coca-Cola, WWF and McDonalds make great use of this strategy.

In summary, measuring employee satisfaction provides valuable insights that help organizations address concerns, increase engagement, retain talent, enhance organizational culture, and promote employee well-being. It is a proactive approach that contributes to the overall success and effectiveness of an organization.

The benefits of measuring brand awareness

Gain insights into what your audience is thinking with honest and prompt responses.
All the survey responses in the world aren’t much use if they aren’t honest or accurate. Using a survey tool avoids the classic problem of people not being fully truthful when answering questions face-to-face.
Calculate ROI over time to better allocate resources.
Your strategies may be working well, but if they’re doing so at too high a cost, you still need to re-evaluate. Using surveys to calculate the effectiveness and performance of your activities translates into smarter and more efficient marketing.
Spot trends and opportunities by easily comparing data.
Sometimes the best opportunities are right under your nose. Perhaps your customers have begun associating your brand with something like safety, or perhaps even a factor you hadn’t considered. Spotting that association means you can jump on the opportunity.
Spot the difference between theory and reality when it comes to customer perceptions of your brand.
You may think you’re building a particular type of brand awareness, but knowing when you’re wrong is important. Use surveys to get to your audience’s genuine feelings about your brand.

6 Brand awareness measurements you must consider

Brand Recall. Can your audience remember your brand and information about it from memory? This can be measured with cold questions asking your audience to think about brands associated with your industry, product or service
Brand Recognition. Does your audience recognize your brand when they see it? This can be your specific product or your company’s logo.
Brand Identity. What does your audience think about your brand’s logo and other visual elements? What associations and emotions do they convey? This is harder to measure as it incorporates many aspects of a single brand, but understanding how your audience feels about those elements together is important for crafting a great overall brand identity.
Brand Image. When your brand identity is distilled into its most basic form, what is the general impression your brand creates for your audience? Usually, open-ended questions prompting members of your audience to write down associated words work best here.
Brand Trust. Is your brand considered trustworthy? This is particularly important to measure and understand in case a crisis arises and brand trust needs to be rebuilt, so it’s vital to establish a baseline.
Brand Loyalty. Does your brand inspire loyalty? Does it help retain customers by being memorable and evoking positive emotions? While loyalty numbers can be established with consumer data, understanding what features of a brand inspire that loyalty requires targeted survey questions.

Brand awareness questionnaire format

As can be seen in the above sample, a brand awareness questionnaire is advised to include the following elements:

Name
Contact details
Bias-eliminating questions
Both open and closed question types

This questionnaire will help you answer questions like: “Do people name your brand when you ask them about a specific product or service category?” and “Where have people seen your advertisements?”. It is also important that when writing a text-choice question, you do not force the person to choose one of your pre-set answers. So be sure to include an “other: please specify” option. This way you will alos likely gain new insights into how your customers really feel.

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Given the limitless capabilities of the Pointerpro platform, organizations envision audacious assessment projects to catalyze their business.

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We’re ISO 27001:2022 certified!

ISO 27001 certification assures our customers of a steadfast commitment to maintaining the highest standards of information security and safeguarding their valuable data.

This certification underscores Pointerpro’s dedication to meeting global benchmarks and instilling confidence and trust in the reliability and security of its services.

Frequently Asked Questions

What is Pointerpro?

Pointerpro is a software platform to create your own online assessments, automatically generate personalized reports and manage the distribution of assessments.

How much does Pointerpro cost?

Your assessment challenges and objectives are unique to you. So is our pricing. Request your quote and find how we can help you.

Is my data safe with Pointerpro?

You’re in safe hands. We’re ISO 27001:2022 certified!

ISO 27001 certification assures our customers of a steadfast commitment to maintaining the highest standards of information security and safeguarding their valuable data. This certification underscores Pointerpro’s dedication to meeting global benchmarks and instilling confidence and trust in the reliability and security of its services.

Pointerpro’s servers are hosted at Amazon Web Services (AWS) in Ireland (EU/EEA) (more info here), the world’s largest and most reliable cloud infrastructure provider. All our servers are set up redundantly to prevent loss of data or unavailability of any kind. Our SLA with AWS ensures any issue be taken up with the highest priority. Our specialized infrastructure and operations provider keeps a watchful eye to make sure everything is done following the highest standards and operating smoothly. For more info check Pointerpro’s security statement.

Which languages are supported?

We have over 50 languages supported. You can create each assessment and report in one or more languages.

What is the difference between do-it-yourself and professional services?

We offer two approaches: Do-it-yourself (DIY) and done-for-you (DFY).
DIY is a hands-on approach to building everything by yourself. We will ensure you learn how to use the key features to build a great assessment and report. Likewise, we’ll support you until you are ready to go live and launch the assessment to the respondents

DFY is the quickest way to get there. Our team will do the heavy lifting here. You will simply share with us the existing version of the assessment and pdf report and we will translate them into Pointerpro. Once we are done, we will teach you how to make changes to it, teach you how to distribute the assessment for you to master your desired workflow.

How long is it going to take me to setup?

We have had people set up in days, others in months. We suggest starting the onboarding 1 to 3 months prior to launch.

Do you offer premade assessments?

We offer a do-it-yourself solution to build your own assessments, rangingfrom personality to skills to cybersecurity, and far beyond. The aim of our platform is to help you leverage your own expertise. That means, we don’t we don’t provide any content for your assessments.

What training and support do you offer?

Our team of experts will walk you through the ideal journey to build your perfect assessment and report. Whether you have it ready or are in the process of figuring it out and have decided to create it directly on Pointerpro.We aim to make you self-sufficient so you can create and edit without our assistance. But if you do, we will be there. They will ensure you understand Pointerpro’s capabilities. They will also assist before, during, and after you go live to explore further other use cases that expand the impact of Pointerpro within your organization.

Do you have customers like me?

We are a global company that serves businesses across every industry with stories similar to yours. Check out our gallery of customer case studies.

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