360 assessments that lead
to employee development

The impact of 360 reviews hinges on the diversity of raters you involve and the capacity to boil their input down to actionable next steps.

Pointerpro allows you to deliver personalized reports, for both individual development and team insights:

At any scale, on autopilot.

Trusted by 1.500 HR professionals, consultant and coaches who use Pointerpro worldwide

What is a 360 assessment?
(and what other terms are used for it)

360 assessment is a method for collecting structured feedback about an employee from multiple raters, typically including self, peers, managers, and direct reports. It is most often used to support employee development, leadership development, and performance-related coaching conversations.

The results are usually summarized in a personalized feedback report that highlights strengths, development areas, and actionable next steps. This type of assessment is also commonly referred to as 360-degree feedback, 360 feedback, multi-rater feedback, 360 reviews and many other terms.

Why is Pointerpro the best tool for 360 assessments?

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Secure and confidential
360 feedback

Run anonymous assessments, and control access with role-based permissions. GDPR-compliant data handling keeps 360 feedback confidential and honest.

Automated reports icon

An automated 360 review
process at scale

Remove the manual follow-up and deliver value at scale. Automate and streamline invitations, reminders, and report generation via email or a Distribution Portal.

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Individual feedback
with meaningful context

Give dynamic recommendations based on response data and show each person how their self-evaluation compares to the objective, overall consensus.

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Aggregated insights
for HR and L&D

Combine responses into team, department, or organization-level reports to identify patterns, skill gaps, and development priorities.

You’re in safe hands

We’re ISO 27001:2022 certified!

ISO 27001 certification assures our customers of a steadfast commitment to maintaining the highest standards of information security and safeguarding their valuable data.

This certification underscores Pointerpro’s dedication to meeting global benchmarks and instilling confidence and trust in the reliability and security of its services.

How do businesses use 360 assessments? Key examples:

  

Supporting employee development at scale

Use 360 assessments to identify skill gaps, behavioral patterns, and growth opportunities across roles and teams.

Automated reporting removes manual work while ensuring consistent, fair feedback for every employee.

Perfect for:

HR departments, people development teams, growing organizations

Identify development gaps and opportunities
  

Developing leaders with multi-rater feedback

Collect structured feedback from self, peers, managers, and direct reports to build a balanced view of leadership strengths and development areas.

Personalized reports translate feedback into clear, actionable development priorities.

Perfect for:

HR teams, L&D teams, leadership development programs

Assess and develop leaders
  

Creating objective input for coaching and reviews

Complement performance reviews and coaching conversations with structured, multi-source feedback.

Aggregated insights reduce bias and support more constructive, data-informed discussions

Perfect for:

People managers, coaches, performance management processes

Boost coaching programs
  

Identifying team and organizational trends

Aggregate 360 results across teams, departments, or locations to uncover common strengths and development needs.

This helps prioritize training initiatives and track progress over time.

Perfect for:

HR analytics teams, L&D leaders, organizational development initiatives

Measure up your organization
  

100% unburdening for your 360 degree reviews. Our professional services team sets you up.

360 assessments involve more moving parts than most assessments. That’s why our professional services team helps you get everything set up the right way from the start.

We assist with rater groups, scoring logic, filters, and report templates, so your 360 assessment is ready to use without trial and error.

You bring the framework and objectives. We help translate them into a solid setup.

 

Find out more      Get more info

360 assessment software with a service

After the initial setup, we guide you through a structured onboarding journey with dedicated 1-on-1 sessions.

This ensures a smooth handover, so your team can confidently run, adapt, and reuse the 360 assessment going forward.

And whenever questions arise later on, our global support team is ready to help - wherever you operate.

How do training assessments with auto-personalized reports work in Pointerpro?

  

1. Build your questionnaire and define rater groups

Design your questionnaire and include a question that identifies the rater group, such as self, manager, peer, or direct report.

Tagging rater groups upfront allows you to filter, aggregate, and compare responses later in the reporting phase.

Result:

Structured multi-rater input, ready for 360 analysis

  

2. Apply scoring logic and enable aggregation

Assign scores to your scales or competencies and define formulas to calculate averages and comparisons.

By toggling on the inclusion of multiple responses in formula calculation, Pointerpro allows your formulas to calculate group-level scores.

Result:

Consistent 360 scoring across individuals and rater groups

  

3. Define filters for meaningful comparisons

Create predefined filters for rater groups, teams, departments, or other segments.

These filters will drive calculations and ensure comparisons are consistent and error-proof across reports.

Result:

Reliable comparisons, every time

  

4. Build individual and group report templates

Design report templates that translate results into clear feedback.

Create a “Individual vs Group report type” to compare personal scores with peer or organizational benchmarks, and Group reports to aggregate results at team or company level.

Result:

Clear, actionable feedback for individuals and scalable insights for HR

  

5. Share laser-focused results in a few clicks

Download personalized reports using predefined filters, or share live dashboards via secure links.

Reports stay up to date as new responses come in, without extra manual work.

Result:

Automated 360 reporting, ready for development conversations

3 key capabilities to build impactful 360 assessments with Pointerpro

  

Individual vs group benchmarking

What it does:

Generate Individual vs Group reports that compare one person’s results with a selected benchmark, such as peers, managers, or the wider organization. Filters for the individual and the group can be applied separately.

Why it matters:

360 feedback only becomes meaningful when individuals can see their results in context. This comparison helps highlight blind spots, strengths, and development priorities without manual analysis.

  

Aggregated reporting and segmentation

What it does:

Combine multiple responses into group-level reports and segment results by rater group, team, department, location, or role using predefined filters and formulas.

Why it matters:

HR and L&D teams need more than individual feedback. Aggregated insights reveal patterns across teams and help prioritize development initiatives at scale.

  

Built-in dashboarding solutions

What it's about:

View 360 assessment results in built-in dashboards or create custom dashboards with filters for rater groups, teams, and roles. Share dashboards via secure links, without exporting data to other tools.

Why it matters:

All 360 data stays in one place. No scattered spreadsheets or BI tools, just clear, shareable insights from a single source of truth.

Your 360 assessments. Your company. Your brand.

With Pointerpro, your HR team owns the full 360 assessment framework, from competencies and scoring logic to reporting and follow-up. Everything is standardized, repeatable, and managed in one secure platform.

That level of rigor deserves your company’s design and identity.

From the first invitation to the final development report. With Pointerpro’s white-labeling options, your brand and HR standards are reflected in every interaction.

No code, no disconnected tools. One platform for 360 assessments.

Running 360 assessments often means stitching together surveys, spreadsheets, reporting tools, and manual follow-ups to get from feedback collection to usable insights.

Even when that setup works, it’s fragile, time-consuming, and hard to scale. Updates break, data gets duplicated, and confidentiality becomes harder to manage.

With Pointerpro, everything lives in one platform. From multi-rater data collection to automated feedback reports and dashboards, your 360 process stays consistent, secure, and easy to maintain.

Effortlessly switch from any other 360 assessment tool, method or platform

Already have a 360 assessment framework with valuable response data collected manually or through other tools?

Don’t let that data go to waste. With Pointerpro’s response upload feature, you can pick up right where you left off - only now, with smarter tools and better insights.

Speak to every user - in their language

Deliver a fully localized experience at any scale, without endlessly duplicating assessments or complicating administration.

Add multiple languages to a single questionnaire: Let respondents choose their preferred language on a customizable intro screen - or force a specific language using simple URL parameters.

Flexible translation workflows: Translate directly in the editor with progress tracking, or export/import a CSV to work offline. 

Smart distribution: Share one generic assessment link for all languages. Send tailored emails and PDFs by pairing translated versions with rules that match the respondent’s selection.

Pointerpro is the most complete assessment platform for 360 review processes

Questionnaire Builder 1 qrv47wdhggd4shy1paoi55hzqd5agf0dpwlko8wfsw

Questionnaire Builder

To build engaging questionnaires and boost response rates

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Report Builder

To create full-fledged templates that auto-personalize feedback in PDF reports

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Distribution Portal

To delegate and boost assessment distribution exponentially

Dashboard Builder

Dashboard Builder

To get data visualized in myriad ways for every stakeholder

 

Building automated 360 assessments with Pointerpro is perfect for:

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HR professionals

Identify employee potential, strengths, or weaknesses and spark individual growth for all, in one fell swoop.

Your 360 report templates automatically turn different perspectives into actionable and convincing feedback for each individual.

No more disjointed chains of spreadsheets and manual emails. Delegate and boost assessment distribution.

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Corporate coaches

Diagnose team dynamics and guide organizational change using structured feedback and data-backed insights.

Your 360 report templates translate response data from diverse people into powerful charts and actionable recommendations.

Productization of your unique methodology. Distribute and sell assessments and reports via the Distribution Portal.

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Strategic consultants

Provide targeted feedback to leadership with internal and external insights on performance and satisfaction.

Your 360 report templates generate professional action plans, bringing together insights from customers, employees, and other stakeholders.

100% customizable branding and comprehensive dashboard building.

Other relevant resources if you want to build 360 assessments

360 assessments & 360 reports FAQ

A 360 assessment tool is most commonly used in the context fo HR. It allows a group of co-workers to evaluate an individual’s performance. 360 reviews better highlight the skills and contributions of an employee and their ability to work within a team. When transcribed into a personal advice report, it is a powerful tool to improve self-awareness through constructive feedback.

More broadly, a 360 assessment tool allows you to advise any individual or even an organization based on input (questionnaire response data) from different angles. In other words, a 360 assessment tool gathers feedback from different questionnaires that are completed by different respondents: employees, managers, partners, customers, etc. 

With Pointerpro you build 360 assessment questionnaires and personalized 360-degree feedback report templates. Based on your setup, and the responses of each questionnaire each report is automatically fed with specific, relevant feedback.

Organizations use many methods to seek 360 assessment feedback about employees. Some are more common than others and all depend on the culture and climate of the organization. In most organizations that ask for 360 feedback, the manager asks for and receives the feedback.

The manager then analyzes the feedback looking for patterns of behavior to note. The manager searches for both positive and constructive feedback. The goal is to provide the employee with the key and important points without overwhelming him or her with too much feedback data. Often the manager looks for feedback in response to specific questions so the feedback is easier to organize and share.

Some organizations use online instruments that give employees a score in each area assessed. Others still rely on open-ended questions. We recommend online processes because they make the feedback so easy to tally and share.

Organizations hire external consultants to administer the questionnaires, usually when managers are receiving a 360 assessment. The consultants then analyze and share the data with the manager. Most of the time, the manager and staff join together to plan improvements for both the manager and for the department. This process is recommended to improve the organization as well as the performance of the individual employee.

A 360-degree leadership assessment is designed to evaluate a leader’s performance, competencies, and impact from multiple perspectives. It follows the same logic as any other 360 assessment. Unlike traditional performance reviews, which rely solely on top-down evaluations, a 360-degree leadership assessment gathers insights from peers, direct reports, supervisors, and even external stakeholders.

This comprehensive feedback helps leaders identify strengths, areas for improvement, and blind spots in their leadership style. It’s also very valuable for HR departments to let leadership thrive more optimally in their organization. By using a 360-degree leadership assessment tool you enhance self-awareness, communication, decision-making, and team collaboration among leaders.

As mentioned, 360-degree assessments can be used in various HR and organizational development scenarios:

  • Employee performance reviews: Providing multi-source feedback to help employees improve skills and collaboration.
  • Leadership development: Evaluating managers, executives, and team leaders to foster growth and better decision-making.
  • Succession planning: Identifying high-potential employees for leadership roles.
  • Team effectiveness assessments: Understanding team dynamics and improving collective performance.
  • Company culture & engagement surveys: Measuring organizational health through diverse stakeholder feedback.
  • Customer feedback: Gathering external insights to improve service quality and relationships.

The list can go on and on. Pointerpro is a tool that allows you to build an unlimited number of 360 assessments. So with one tool, you serve 360-degree feedback scenarios.

The cost of building a 360-degree assessment depends on several factors:

  • Custom-developed solutions vs. professional tools: Basic online survey tools can be free, but advanced tools with a fixed subscription price - like Pointerpro - offer automation, customized reports, and scalability all-in-one. Having the same level of automation and streamlining with a custom solution becomes very costly
  • Customization & features: Fully branded reports and integrations with HR systems increase complexity and costs with custom-developed solutions, making it especially prone to unexpected maintenance costs to avoid disruption.
  • Subscription-based platforms: Cloud-based platforms, like Pointerpro, offer flexible pricing based on usage and features, making it a cost-effective alternative.If you are a consultant yourself, the platform is perfect for scaling and monetizing your 360 assessments. That way, your investment in the 360 assessment tool pays off immediately.

Want to know more about automating your 360-degree assessments and increasing cost effectiveness? Get in touch for a free Pointerpro discovery call today!

Frequently Asked Questions

Pointerpro is a software platform to create your own online assessments, automatically generate personalized reports and manage the distribution of assessments.

Our headquarters are based in Belgium, Europe. However, our team is distributed across multiple time zones to ensure responsive support, no matter where you are. This global presence allows us to provide timely and efficient assistance around the clock.

Your assessment challenges and objectives are unique to you. So is our pricing. Request your quote and find how we can help you.

Yes, we are.

This depends on the plan. You can pay monthly for the Professional and the Enterprise plan.

You’re in safe hands. We’re ISO 27001:2022 certified!

ISO 27001 certification assures our customers of a steadfast commitment to maintaining the highest standards of information security and safeguarding their valuable data. This certification underscores Pointerpro’s dedication to meeting global benchmarks and instilling confidence and trust in the reliability and security of its services.

Pointerpro’s servers are hosted at Amazon Web Services (AWS) in Ireland (EU/EEA) (more info here) and in Australia for our Australian users, the world’s largest and most reliable cloud infrastructure provider. This ensures compliance with EU data protection regulations and guarantees high standards of security and reliability. All our servers are set up redundantly to prevent loss of data or unavailability of any kind. Our SLA with AWS ensures any issue be taken up with the highest priority. Our specialized infrastructure and operations provider keeps a watchful eye to make sure everything is done following the highest standards and operating smoothly. For more info check Pointerpro’s security statement.

We have over 50 languages supported. You can create each assessment and report in one or more languages. You can check the full supported languages list here.

We offer two approaches: Do-it-yourself (DIY) and done-for-you (DFY).
DIY is a hands-on approach to building everything by yourself. We will ensure you learn how to use the key features to build a great assessment and report. Likewise, we’ll support you until you are ready to go live and launch the assessment to the respondents

DFY is the quickest way to get there. Our team will do the heavy lifting here. You will simply share with us the existing version of the assessment and pdf report and we will translate them into Pointerpro. Once we are done, we will teach you how to make changes to it, teach you how to distribute the assessment for you to master your desired workflow. You can reach out to support@pointerpro.com

It’s best to get started right away but our team is there to help you to feel comfortable when using the tool based on your own needs and timings. We also have a clear onboarding process in place.

We offer a do-it-yourself solution to build your own assessments, ranging from personality to skills to cybersecurity, and far beyond. The aim of our platform is to help you leverage your own expertise. That means, we don’t provide any content for your assessments.

Our onboarding process is designed to help you get up and running smoothly - whether you're starting from scratch or already have something in mind! The Onboarding Team will guide you through the key steps to create and launch your assessments and reports with confidence. After the Onboarding, our support team is available whenever you need extra help or have additional questions.

We are a global company that serves businesses across every industry with stories similar to yours. Check out our gallery of customer case studies or feel free to ask for some other specific cases we can share.

 

 

An award-winning platform for consultants, coaches, HR managers, and marketers

Create your first 360 assessment today.