The benchmark assessment tool
that automates personalized reports

Real experts follow and set high standards. 

Produce assessments for your stakeholders, clients and community that measure them against those standards – in engaging and professional reports.

1.500 consultants, HR professionals and companies worldwide use Pointerpro.

What is a benchmark assessment?

A benchmark assessment measures individual or company performance and compares it to a standard: a best-practice model, a target score, a peer group or industry average.

The outcome? Your respondents instantly know where they stand - and what they should do next.

Why should you include benchmarks in your assessments and reports?

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Motivation

People act faster when they see a gap. Benchmarking turns abstract scores into real reasons to improve.

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Reality-testing

Benchmarks eliminate bias and create real self-awareness for personal and organizational development.

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Measurability

They provide clear progress indicators over time, making programs more accountable and data-driven.

Popular benchmark assessment examples

Individual vs. group benchmarks

Help a person instantly understand if they are performing above, on or below average - compared to a team or peer sample.

An entrepreneurship development program, like that of Vlerick Business School, benchmarks their students against other managers in the same program, revealing priority competencies to grow.

  

Company vs industry benchmarks

Compare a company against global or sector-specific performance standards to reveal competitive strengths and risks.

A logistics consultant benchmarks operational excellence against industry averages to inform strategic decisions.

  

Industry reports

Scale your expertise across a market. Benchmark hundreds of respondents and publish category-defining insights in a unique data-driven whitepaper.

A digital marketing firm, like Upthrust, assesses marketing practices of companies across a region and publishes a high-impact annual State of Growth report on top of the individual benchmark report

  

Dynamic benchmarking

Your comparison updates as new data comes in always showing live averages from all respondents.

Especially powerful with Pointerpro’s Dashboard Builder and Distribution Portal.

A franchise network micro-benchmarks every location’s operational excellence against real-time network averages.

How do you create benchmark assessments
and reports with Pointerpro?

  

Approach 1:
Benchmark-by-reference

Compare results against predefined or external data such as industry averages or targets. Ideal when your benchmark values come from an existing, stable source.

External benchmarking, baseline benchmarking, global benchmarking, benchmark-to-standard, out-of-house benchmarking, external mirror, or industry anchor.

  
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1. Host the
benchmark data

Store your benchmark values (like industry averages) in a Google Sheet or another database Pointerpro can read.

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2. Connect to
Pointerpro

Link your external data using External Fields. This lets Pointerpro pull the benchmark values into your assessment.

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3. Build the
assessment

Create your questions and scoring logic. Pointerpro will compare respondent scores with the connected benchmark values.

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4. Display the
comparison

Use External Field variables to show how someone scores vs. the benchmark in their personalized PDF report.

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5. Keep it
dynamic

Send new responses to your Sheet (e.g., via Zapier) to update data and pull in the latest values for live comparisons (custom development).

Approach 2:
Benchmark-as-you-go

Compare results and data you collect over time with the assessments you build. Ideal when you want benchmarks that update and evolve as new responses come. This approach is based on Pointerpro's Aggregate Reports feature.

In-house benchmarking, live benchmarking, rolling benchmark, on-the-fly benchmarking, self-benchmarking, operational benchmark, adaptive benchmark, or continuous benchmarking.

  
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1. Build the
benchmark assessment

Create your assessment with answer scoring and demographic questions to group respondents (e.g., by role).

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2. Prepare
benchmark aggregation

Add group formulas to calculate scores across multiple submissions. It will allow you to filter results by specific groups.

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3. Build the
benchmark
report

In the Report Builder, choose Individual vs Group report to show both personal and group averages side by side.

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4. Set up
predefined
filters

Create filters (e.g., for different roles) to easily to view the same benchmark slices later. Now collect responses.

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5. Apply filters
and download
the right benchmark

Apply filters (e.g., “Senior manager” or “Junior”), and download a report showing how these groups compare.

Build your goldmine of benchmark data

In the age of data nothing’s more valuable than your exclusive insights. The more responses you collect, the better your future benchmarks.

Turbo-boost your response rates thanks to 20+ engaging question types and a Distribution Portal to grow your network exponentially.

  

Your benchmark. Your brand.

Your expertise. Your brand. Your product. Make it unmistakably yours. 

Pointerpro consolidates your know-how into top-quality, personalized reports that reinforce your authority.

Full white labeling is included in your subscription:

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    Your domain

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    Your styling

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    Your layouts

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    Your logo

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    No reference to Pointerpro

You're in safe hands

We’re ISO 27001:2022 certified!

ISO 27001 certification assures our customers of a steadfast commitment to maintaining the highest standards of information security and safeguarding their valuable data.

This certification underscores Pointerpro’s dedication to meeting global benchmarks and instilling confidence and trust in the reliability and security of its services.

Plug and play your branded assessment platform setup with these 4 key components

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Questionnaire Builder

To build engaging questionnaires and boost response rates

Report Builder 1

Report Builder

To create full-fledged templates that auto-personalize feedback in PDF reports

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Distribution Portal

To delegate and boost assessment distribution exponentially

Dashboard Builder

Dashboard Builder

To get data visualized in myriad ways for every stakeholder

 

Benchmark assessment software with service

To start building your top-notch benchmark assessments and report templates, one of our personal trainers will take you under their wing during 1-on-1 onboarding sessions

Once you’re live, our global support team is always available - wherever you operate.

Need 100% unburdening? Hire our professional service team.

Given the limitless capabilities of the Pointerpro platform, organizations envision audacious assessment projects to catalyze their business. 

Whatever resources you may lack to manage the scope of your imagination, we can handle for you.

You think it, we’ll build it.

Get a custom offer      Get more info

An award-winning platform for consultants, coaches, HR managers, and marketers

Pointerpro benchmark assessment tool FAQ

Benchmark-by-reference is included in our platform.

For adaptive benchmarks (benchmark-as-you-go), the Aggregate Reports add-on unlocks continuous updating and segment-based comparisons.

Not at all. Everything works with no-code logic. Your benchmarks appear automatically in personalized reports.

Yes. With predefined filters, you can slice your data any way you choose - and instantly see the right comparison.

Absolutely. Whether your source is external or collected over time, your benchmark values remain fully editable.

Yes. Just apply the right filter and re-download — no rebuilding or manual recalculation required.

Frequently Asked Questions

Pointerpro is a software platform to create your own online assessments, automatically generate personalized reports and manage the distribution of assessments.

Our headquarters are based in Belgium, Europe. However, our team is distributed across multiple time zones to ensure responsive support, no matter where you are. This global presence allows us to provide timely and efficient assistance around the clock.

Your assessment challenges and objectives are unique to you. So is our pricing. Request your quote and find how we can help you.

Yes, we are.

This depends on the plan. You can pay monthly for the Professional and the Enterprise plan.

You’re in safe hands. We’re ISO 27001:2022 certified!

ISO 27001 certification assures our customers of a steadfast commitment to maintaining the highest standards of information security and safeguarding their valuable data. This certification underscores Pointerpro’s dedication to meeting global benchmarks and instilling confidence and trust in the reliability and security of its services.

Pointerpro’s servers are hosted at Amazon Web Services (AWS) in Ireland (EU/EEA) (more info here), and in Australia for our Australian users, the world’s largest and most reliable cloud infrastructure provider. This ensures compliance with EU data protection regulations and guarantees high standards of security and reliability. All our servers are set up redundantly to prevent loss of data or unavailability of any kind. Our SLA with AWS ensures any issue be taken up with the highest priority. Our specialized infrastructure and operations provider keeps a watchful eye to make sure everything is done following the highest standards and operating smoothly. For more info check Pointerpro’s security statement.

We have over 50 languages supported. You can create each assessment and report in one or more languages. You can check the full supported languages list here.

We offer two approaches: Do-it-yourself (DIY) and done-for-you (DFY).
DIY is a hands-on approach to building everything by yourself. We will ensure you learn how to use the key features to build a great assessment and report. Likewise, we’ll support you until you are ready to go live and launch the assessment to the respondents

DFY is the quickest way to get there. Our team will do the heavy lifting here. You will simply share with us the existing version of the assessment and pdf report and we will translate them into Pointerpro. Once we are done, we will teach you how to make changes to it, teach you how to distribute the assessment for you to master your desired workflow. You can reach out to support@pointerpro.com

It’s best to get started right away but our team is there to help you to feel comfortable when using the tool based on your own needs and timings. We also have a clear onboarding process in place.

We offer a do-it-yourself solution to build your own assessments, ranging from personality to skills to cybersecurity, and far beyond. The aim of our platform is to help you leverage your own expertise. That means, we don’t provide any content for your assessments.

Our onboarding process is designed to help you get up and running smoothly - whether you're starting from scratch or already have something in mind! The Onboarding Team will guide you through the key steps to create and launch your assessments and reports with confidence. After the Onboarding, our support team is available whenever you need extra help or have additional questions.

We are a global company that serves businesses across every industry with stories similar to yours. Check out our gallery of customer case studies or feel free to ask for some other specific cases we can share.