You can support the growth of other people and grow your own coaching business. Create online assessments that attract and convince customers, deliver personalized advice reports and reveal your expertise as you guide their professional development.
Whatever your angle. Pointerpro gives you the edge.
Used by 1033 coaches, consultants and HR professionals worldwide










“We’ve built thousands of variables into this one specific report template. And the rest is history. It works. It’s just perfect!” – Steve Howe (Founder of ResilienceBuilder®)
Steve Howe developed a successful resilience coaching methodology, productized it with Pointerpro and now works with subscribed coaches worldwide.
Check out the full interview here

Your expertise. Your product. Your brand. Make it unmistakably yours.
With Pointerpro, you consolidate valuable know-how to generate top-quality reports that reinforce your authority.
Our white label option removes any reference to Pointerpro, letting you use your own brand’s, colors, fonts, layouts, logos and URL.


"When I’m working with large companies in sales and negotiation coaching, there’s an expectation of high-quality deliverables. I needed a polished, branded PDF report that looked professional" - Mike Lander (Founder of Piscari)
Mike Lander built training needs assessments with Pointerpro to boost his customers’ coaching journeys. With the same data he generated an industry report that was featured by Forbes.
Check out the full interview here

Pointerpro’s Questionnaire Builder offers 20+ question types and widgets to engage respondents and get the information you need.
Advanced question logic and a powerful scoring engine transform quantitative input from the respondent into qualitative insights.

An award-winning platform for consultants, coaches, HR managers, and marketers









Pointerpro is a software platform to create your own online assessments, automatically generate personalized reports and manage the distribution of assessments.
Your assessment challenges and objectives are unique to you. So is our pricing. Request your quote and find how we can help you.
We offer two approaches: Do-it-yourself (DIY) and done-for-you (DFY).
DIY is a hands-on approach to building everything by yourself. We will ensure you learn how to use the key features to build a great assessment and report. Likewise, we’ll support you until you are ready to go live and launch the assessment to the respondents
DFY is the quickest way to get there. Our team will do the heavy lifting here. You will simply share with us the existing version of the assessment and pdf report and we will translate them into Pointerpro. Once we are done, we will teach you how to make changes to it, teach you how to distribute the assessment for you to master your desired workflow.
"We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting."

Director at Alere
"I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly."

CFO & COO at Egg Science
"You guys have done a great job making this as easy to use as possible and still robust in functionality."

Account Director at Reed Talent Solutions
“It’s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you’re looking for something like that, it’s really nice to work with Pointerpro.”

Country Manager Netherlands at Better Minds at Work
"Customizing options for different projects, not only for surveys but the reports our participants can download. My team and I have also been impressed with how the PointerPro team have been so collaborative, supportive, and serving as excellent partners in making our ideas come to life."

Senior Learning Consultant at Georgia Institute of Technology