Tired of juggling lead gen, campaign execution, market research and customer success? Create branded online assessments and start automating:
Discover the all-in-one platform to build it all.
Used by 1033 marketers, businesses and entrepreneurs worldwide










“With Pointerpro, respondents immediately get something in return. They might expect a general report, but suddenly they get a personalized report. Based on the info they entered, they receive valuable insights that are super relevant to them.” – Nicholas D’hondt (CMO at Upthrust Marketing Agency)
Upthrust publishes yearly growth marketing reports based on Pointerpro-built questionnaires and automated report templates.
Check out the full interview here



“My cost per lead is 25% of what every marketer tells me it should be” - Krister Ungerböck (Founder of The Global TalkSHIFT™ Movement)
Krister segments his audience into different buyer persona groups through the use of quizzes. Doing so, he’s able to offer them the right product.
Check out the full interview here

Want to strengthen your online brand? What better way to do so than by creating a product people can interact with on your website (or anywhere else on the world wide web) - to download valuable, personalized insights in a fancy PDF report?
Whatever you build with Pointerpro can be fully white-labeled: 100% your design, 100% your content, 100% your brand.

An award-winning platform for consultants, coaches, HR managers, and marketers









Pointerpro is a software platform to create your own online assessments, automatically generate personalized reports and manage the distribution of assessments.
Your assessment challenges and objectives are unique to you. So is our pricing. Request your quote and find how we can help you.
We offer two approaches: Do-it-yourself (DIY) and done-for-you (DFY).
DIY is a hands-on approach to building everything by yourself. We will ensure you learn how to use the key features to build a great assessment and report. Likewise, we’ll support you until you are ready to go live and launch the assessment to the respondents
DFY is the quickest way to get there. Our team will do the heavy lifting here. You will simply share with us the existing version of the assessment and pdf report and we will translate them into Pointerpro. Once we are done, we will teach you how to make changes to it, teach you how to distribute the assessment for you to master your desired workflow.
"We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting."

Director at Alere
"I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly."

CFO & COO at Egg Science
"You guys have done a great job making this as easy to use as possible and still robust in functionality."

Account Director at Reed Talent Solutions
“It’s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you’re looking for something like that, it’s really nice to work with Pointerpro.”

Country Manager Netherlands at Better Minds at Work
"Customizing options for different projects, not only for surveys but the reports our participants can download. My team and I have also been impressed with how the PointerPro team have been so collaborative, supportive, and serving as excellent partners in making our ideas come to life."

Senior Learning Consultant at Georgia Institute of Technology