1.500 consultants, HR professionals and companies worldwide use Pointerpro.
Assessments should live on a domain that reflects your brand identity.
Either you embed on your website, or you get a custom subdomain.
Most assessment campaigns come with invites, reminders, and notifications.
Automate from your account, using the sender address of your choice (a quick DNS setup is all it takes).
"Pointerpro helps experts deliver expertise digitally - in a premium, effortless experience for users. When your brand leads the way, your expertise carries more weight.
That's why full white-labelling is included from our second pricing tier on up."
CEO and founder of Pointerpro
Your logo, your colors, your fonts, and your interaction design (thanks to question logic).
Embed on your website or share via a custom link. Whatever you do, you keep the user under your brand’s umbrella.
Based on the questionnaire responses, your users will receive a PDF report with personalized content and recommendations.
Turn the PDF into a premium product by designing unlimited templates, applying your brand design in the drag-and-drop Report Builder.
Even brand the loading screen and download link
Offer partners or resellers a self-service area for delivering assessments to their network.
By white labeling your Distribution Portal, you strengthen your brand reputation with the professional community, on top of end users.
Give stakeholders access to a live snapshot of results and findings.
Thanks to Pointerpro’s Dashboard Builder you design their experience, with 50+ charts and widgets to choose from and of course: your logo and your colors.
"If you can dream it, you can build it. There's no need to look anywhere else."
CEO and founder of Attain Global
When your assessment activity grows, your brand should grow along with it.
Pointerpro allows you to make the entire end user journey look and feel like your proprietary software.
"I know it sounds very corny but without Pointerpro as an enabler, there is absolutely no way that we could have done what we’ve achieved so far."
Founder of ResilienceBuilder®
We’re ISO 27001:2022 certified!
ISO 27001 certification assures our customers of a steadfast commitment to maintaining the highest standards of information security and safeguarding their valuable data.
This certification underscores Pointerpro’s dedication to meeting global benchmarks and instilling confidence and trust in the reliability and security of its services.
Given the limitless capabilities of the Pointerpro platform, organizations envision audacious assessment projects to catalyze their business.
Whatever resources you may lack to manage the scope of your imagination, we can handle for you.
You think it, we’ll build it.
21st-century software needs to be hybrid. That’s why Pointerpro connects with any other business-crucial platform you use:
- CRM systems (E.g., Hubspot, Salesforce, Microsoft Dynamics…)
- HR and L&D platforms (E.g., LMS software, data visualization tools)
- Marketing tools (E.g., Google Analytics, Mailchimp, Hootsuite…)
Whatever tools matter most to your business, Pointerpro integrates effortlessly - whether through Cloud SQL, Zapier, Make, or direct API.
That flexibility makes it the ideal AI assessment software for modern consulting firms and HR departments.
An award-winning platform for consultants, coaches, HR managers, and marketers
You can replace the default Pointerpro link with your own custom domain or subdomain (like assessment.yourbrand.com). Once your domain settings are configured, every assessment campaign you share will use that URL - not ours. Your respondents stay fully in your branded environment from start to finish.
If you need them, Pointerpro’s support team is at your disposal around the clock to help set up the domain configuration for you.
Both options work. It depends on the experience you want to create. Embedding your assessment directly on your website keeps respondents fully inside your brand environment. It’s ideal for:
- Lead generation campaigns
- Client onboarding
- Website traffic and SEO benefits
Using a separate, branded page gives you more flexibility in layout and access control. It’s great for:
- Private client programs
- Scaled distribution through partners
- When IT involvement needs to stay minimal
Pointerpro lets you switch between both at any time — while keeping your branding consistent either way.
Pointerpro supports several monetization paths, so you can turn your assessments and reports into revenue-generating products:
- You can embed a payment step within your questionnaire via Stripe or PayPal, charging respondents before or after they complete the assessment.
- You can require payment as a condition to download personalized PDF reports (setting up a “pay to download” flow).
- With the Distribution Portal feature, you can distribute your assessments through partners or clients (resellers) and integrate with your e-commerce or webshop setup through APIs. That allows you to sell your assessments as branded digital products.
- Because the entire experience is white-labeled (your brand, your domain, your reports), you keep the ownership and branding, which enhances the value you can charge for.
So, yes - monetization is built into the platform, and you can choose whichever route fits your business model (one-time payment, subscription model, reseller model, etc.).
You’ll still get full control over the visual styling of your questionnaires and reports - meaning you can apply your logo, colors, and branded layouts to create a professional experience.
However, a small Pointerpro mention will remain visible on key touchpoints of the journey. That means:
- Your brand and the vendor brand share space in front of your clients and respondents
- Trust, ownership perception, and premium positioning may be reduced
- It becomes harder to position your assessment as your proprietary product
Many platforms only unlock white-labeling as a costly add-on - even at their highest tiers. With Pointerpro, full white-labeling is included from the second tier and up, putting your brand front and center where it belongs.
Yes. You can design your entire assessment experience - from backgrounds, colors, and logos to charts and over 20+ interactive question types and drag-and-drop PDF report widgets, and 30+ Dashboard Builder widgets. Everything can be shaped to match your brand guidelines.
And even if you have pixel-level design expectations, Pointerpro also allows you to apply custom CSS for complete control.
Pointerpro is a software platform to create your own online assessments, automatically generate personalized reports and manage the distribution of assessments.
Your assessment challenges and objectives are unique to you. So is our pricing. Request your quote and find how we can help you.
Yes, we are.
This depends on the plan. You can pay monthly for the Professional and the Enterprise plan.
You’re in safe hands. We’re ISO 27001:2022 certified!
ISO 27001 certification assures our customers of a steadfast commitment to maintaining the highest standards of information security and safeguarding their valuable data. This certification underscores Pointerpro’s dedication to meeting global benchmarks and instilling confidence and trust in the reliability and security of its services.
Pointerpro’s servers are hosted at Amazon Web Services (AWS) in Ireland (EU/EEA) (more info here), and in Australia for our Australian users, the world’s largest and most reliable cloud infrastructure provider. This ensures compliance with EU data protection regulations and guarantees high standards of security and reliability. All our servers are set up redundantly to prevent loss of data or unavailability of any kind. Our SLA with AWS ensures any issue be taken up with the highest priority. Our specialized infrastructure and operations provider keeps a watchful eye to make sure everything is done following the highest standards and operating smoothly. For more info check Pointerpro’s security statement.
We have over 50 languages supported. You can create each assessment and report in one or more languages. You can check the full supported languages list here.
We offer two approaches: Do-it-yourself (DIY) and done-for-you (DFY).
DIY is a hands-on approach to building everything by yourself. We will ensure you learn how to use the key features to build a great assessment and report. Likewise, we’ll support you until you are ready to go live and launch the assessment to the respondents
DFY is the quickest way to get there. Our team will do the heavy lifting here. You will simply share with us the existing version of the assessment and pdf report and we will translate them into Pointerpro. Once we are done, we will teach you how to make changes to it, teach you how to distribute the assessment for you to master your desired workflow. You can reach out to support@pointerpro.com
It’s best to get started right away but our team is there to help you to feel comfortable when using the tool based on your own needs and timings. We also have a clear onboarding process in place.
We offer a do-it-yourself solution to build your own assessments, ranging from personality to skills to cybersecurity, and far beyond. The aim of our platform is to help you leverage your own expertise. That means, we don’t provide any content for your assessments.
Our onboarding process is designed to help you get up and running smoothly - whether you're starting from scratch or already have something in mind! The Onboarding Team will guide you through the key steps to create and launch your assessments and reports with confidence. After the Onboarding, our support team is available whenever you need extra help or have additional questions.
We are a global company that serves businesses across every industry with stories similar to yours. Check out our gallery of customer case studies or feel free to ask for some other specific cases we can share.
