Capture attention, build trust, and accelerate conversions – all on autopilot.
How? With Pointerpro, the all-in-1 assessment software that combines questionnaire building with auto-personalized feedback report generation.
Used by 1033 businesses, marketing experts and consultants worldwide
Cut through marketing overwhelm. It’s very simple: Let your expertise shine with personalized online interactions – without adding to your workload.
By featuring your quiz on your website or directly with online contacts. Prospects receive instant, auto-personalized advice from you in PDF reports.
Create a source of self-sustaining revenue by building a premium assessment and selling it.
Maximize engagement and boost conversions with data-driven, interactive content that speaks directly to your audience – without extra effort.
By deploying quizzes that capture deep insights and deliver personalized, actionable reports – automatically nurturing leads and optimizing your funnel.
Turn them into ongoing assets to fuel your content pipeline with deep audience understanding, making every piece more relevant and impactful.
Uncover what your prospects need, and match them with the ideal product. Deliver the offer in a PDF report that builds trust and drives action.
Because your quiz acts like a savvy sales rep, and your PDF report as the perfect product brochure with smart, tailored arguments
Collect valuable customer insights to refine your product offerings and marketing strategies.
Because of Pointerpro, my cost per lead is 25% of what many Facebook marketers would say is best practice.
Founder of The global Talk SHIFT™ movement
Getting discovered online is just the beginning. It’s what happens next that really matters.
When a prospect engages with your lead generation quiz, they don’t just land on your site. They walk away with something valuable: a personalized, professionally branded PDF report packed with insights tailored to them.
You deliver value upfront and stay top of mind.
A conversation isn’t far behind.
With quizzes that automatically generate personalized feedback reports for each respondent, you give prospects a taste of your value and expertise - instantly and at scale.
You do the thinking once: define scores, logic, or formulas. From there, the Pointerpro assessment engine delivers consistent, impressive output on autopilot to impress prospects.
Meanwhile, you get to spend your time in other valuable ways.
The valuable layers that Pointerpro offers us are something that we didn’t find in any other solution in the market. I’d really advise companies who want to experiment with interactive reports to use Pointerpro in their growth marketing campaigns.
Nicholas D’hondt (CMO at Upthrust)
CMO at Upthrust
Thanks to the white label option, your questionnaire and reports are 100% designed in the shapes and colors of your brand.
Typically, a complex and expensive chain of tools is required to get from data collection and analysis to personalized reporting. Not with Pointerpro.
That said, if you have an existing CRM you need to link up to, it’s an easy trick with tools like Zapier and Make.
21st-century software needs to be hybrid. That’s why Pointerpro was developed to link up seamlessly with any other business-crucial platform you use:
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CRM systems (E.g.: Hubspot, Salesforce, Microsoft Dynamics…)
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Marketing tools (E.g.: Google Analytics, Mailchimp, Hootsuite…)
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HR and L&D platforms (E.g.: LMS software, data visualization tools)
Whatever tool is dear to you, via apps like Cloud SQL, Zapier, Make or API it will befriend your Pointerpro account.
To start building your top-notch assessments and report templates, one of our personal trainers will take you under their wing during 1-on-1 onboarding sessions.
Once you’re up and running, you continue to have access to around-the-clock support from our international team. Whenever and wherever you are.
Given the limitless capabilities of the Pointerpro platform, organizations envision audacious assessment projects to catalyze their business.
Whatever resources you may lack to manage the scope of your imagination, we can handle for you.
You think it, we’ll build it.
We’re ISO 27001:2022 certified!
ISO 27001 certification assures our customers of a steadfast commitment to maintaining the highest standards of information security and safeguarding their valuable data.
This certification underscores Pointerpro’s dedication to meeting global benchmarks and instilling confidence and trust in the reliability and security of its services.
A good lead generation quiz attracts attention, offers value, and encourages people to share their contact details. The most effective ones:
- Solve a specific problem or answer a burning question
- Provide instant, personalized results
- Ask only essential questions before showing value
- Integrate smoothly with your email or CRM tools
Engagement and relevance are key — the quiz should feel useful, not like a sales trap.
It depends on your business type, but a good rule of thumb is:
- Annually for strategic planning
- Quarterly for ongoing product or service optimization
- After key events (e.g. product launches, market shifts, churn spikes)
The more dynamic your customer base or offering, the more often you should reassess.
Aim for 7 to 10 questions. Long enough to collect meaningful data, but short enough to hold attention. A progress bar or step indicator helps reduce drop-off. Bonus: quiz logic can personalize the path, showing only relevant questions to each respondent.
To drive consistent leads, promote your quiz in places where your ideal audience already spends time:
- Your website homepage or blog
- LinkedIn posts or lead ads
- Email newsletters
- Paid search or retargeting campaigns
The quiz can act as a content upgrade, lead magnet, or onboarding filter.
The follow-up is where the conversion happens. After someone completes the quiz and receives a personalized PDF with their results, you can: enroll them in a relevant email sequence or offer a consultation based on their answers.
You will have the momentum. Now it’s just a matter of keeping the momentum going and turns insight into action.
Pointerpro is a software platform to create your own online assessments, automatically generate personalized reports and manage the distribution of assessments.
Your assessment challenges and objectives are unique to you. So is our pricing. Request your quote and find how we can help you.
Yes, we are.
This depends on the plan. You can pay monthly for the Professional and the Enterprise plan.
You’re in safe hands. We’re ISO 27001:2022 certified!
ISO 27001 certification assures our customers of a steadfast commitment to maintaining the highest standards of information security and safeguarding their valuable data. This certification underscores Pointerpro’s dedication to meeting global benchmarks and instilling confidence and trust in the reliability and security of its services.
Pointerpro’s servers are hosted at Amazon Web Services (AWS) in Ireland (EU/EEA) (more info here), the world’s largest and most reliable cloud infrastructure provider. This ensures compliance with EU data protection regulations and guarantees high standards of security and reliability. All our servers are set up redundantly to prevent loss of data or unavailability of any kind. Our SLA with AWS ensures any issue be taken up with the highest priority. Our specialized infrastructure and operations provider keeps a watchful eye to make sure everything is done following the highest standards and operating smoothly. For more info check Pointerpro’s security statement.
We have over 50 languages supported. You can create each assessment and report in one or more languages. You can check the full supported languages list here.
We offer two approaches: Do-it-yourself (DIY) and done-for-you (DFY).
DIY is a hands-on approach to building everything by yourself. We will ensure you learn how to use the key features to build a great assessment and report. Likewise, we’ll support you until you are ready to go live and launch the assessment to the respondents
DFY is the quickest way to get there. Our team will do the heavy lifting here. You will simply share with us the existing version of the assessment and pdf report and we will translate them into Pointerpro. Once we are done, we will teach you how to make changes to it, teach you how to distribute the assessment for you to master your desired workflow. You can reach out to support@pointerpro.com
It’s best to get started right away but our team is there to help you to feel comfortable when using the tool based on your own needs and timings. We also have a clear onboarding process in place.
We offer a do-it-yourself solution to build your own assessments, ranging from personality to skills to cybersecurity, and far beyond. The aim of our platform is to help you leverage your own expertise. That means, we don’t provide any content for your assessments.
Our onboarding process is designed to help you get up and running smoothly - whether you're starting from scratch or already have something in mind! The Onboarding Team will guide you through the key steps to create and launch your assessments and reports with confidence. After the Onboarding, our support team is available whenever you need extra help or have additional questions.
We are a global company that serves businesses across every industry with stories similar to yours. Check out our gallery of customer case studies or feel free to ask for some other specific cases we can share.
An award-winning platform for consultants, coaches, HR managers, and marketers
