Ryan Gould Vice President of Strategy and Marketing Services www.elevationb2b.com From legacy Fortune 100 institutions to inventive start-ups, Ryan brings extensive experience with a wide range of B2B clients. He skillfully architects and manages the delivery of integrated marketing programs, and believes strongly in strategy, not just tactics, that effectively aligns sales and marketing teams within organizations. LinkedIn
Taking a shot in the dark and assuming you know what your audience wants when it comes to content is a recipe for disaster. Here's how to use customer feedback to find the right content to talk about.