Marketing assessments

When you’re launching a new product or service, it doesn’t matter if you’re a startup or a well-known brand. Always get an idea of what customers think. Use an engaging marketing questionnaire to:

Get feedback on first ideas, during your development process and right after launching
Gain quick and accurate insights, by asking short, simple questions
Develop a healthy business that knows how to engage with its customers

More than 1.500 companies and consultants use Pointerpro

Curious how it works? Give it a go!

Try this example

Why use Pointerpro as a mobile marketing assessment?

Measure customer readiness

Measure if your leads are ready for the new product ideas you’ve been working on.

Identify strengths and weaknesses

Identify your product’s strengths and weaknesses and take immediate action.

Automatically follow-up

Create automated follow-up emails with extra info, coupons or a personalized offer.

Add fun and interactivity to your marketing and get the data you need

Once you’ve got your audience’s attention, keeping them engaged is vital to prevent them from quitting the assessment prematurely. Pointerpro enables you to create engaging experiences that have all the bells and whistles with just a few clicks. You can easily add videos, cool animations, interactive scratch cards, animated slot machines,… Anything to unbore your questionnaire and get more and better feedback.

5 tips to perfect and bnbore your marketing assessment

Once you’ve got your audience’s attention, keeping them engaged is vital to prevent them from quitting the survey prematurely. Pointerpro enables you to create engaging experiences that have all the bells and whistles with just a few clicks. You can easily add videos, cool animations, interactive scratch cards, animated slot machines,… Anything to unbore your questionnaire and get more and better feedback.

Short and simple

Limit the number of questions you ask to 10. Avoid respondents trying to get out of the questionnaire by ending it in time and increase the quality of your data.

Meet new people

Make sure you focus on more than just your current customer database when conducting market research. It’ll help you get fresh insights, expand your target audience and possibly find new business opportunities

Ease into it

Let respondents ease their way into an assessment by asking the easiest questions first. This could be some demographic questions for example. It’ll encourage them to take the questionnaire all the way to the end.

Speak human

Market research questions do not have to be long and scientific. Use the language your target audience speaks and engage in conversation rather than thrusting all your questions at someone. Learn how to make your assessments more conversational.