Get from identifying needs to sparking action in no time – with all your customers at once, individually.
How? With Pointerpro, the all-in-1 assessment software that combines questionnaire building with auto-personalized feedback report generation.
Used by 1033 businesses, marketing experts and consultants worldwide
Understand what triggers customers and target them with effective content in real-time.
Based on responses a personalized report will auto-generate exactly what you want them to see and read.
Use the collected data further down the marketing funnel thanks to seamless integration with your CRM.
Validate your hypotheses with future buyers and set the right development priorities.
With question logic you get the exact input you need from respondents without asking too much of their time.
Instant translation of your findings to stakeholders in professional Aggregated Reports.
Detect customers with churn risk and proactively demonstrate value to retain them.
Each customer downloads a personal report that addresses their concerns, based on the feedback template you set up.
Keep track of customer sentiment based on your scoring system, visualized with the Dashboard Builder.
Pointerpro is easy to use and comes with out-of-the-box modern designs to get you started.
I like how easy it is to customize the look and feel.
Erin Heilman (Director of marketing at Medisolv)
Director of marketing at Medisolv
Make confident strategic decisions backed by real customer insights.
Get ahead of the curve by anticipating customer feedback – with relevant information, offers, solutions, products and services – in an instantly downloadable report for them.
Every unanswered customer question is a missed opportunity. With Pointerpro, you create unlimited assessments to uncover what your audience needs, values, and expects - fueling your next innovation.
Transform these insights into polished, data-driven market reports that position your brand as a thought leader. Just like this marketing agency did.
The valuable layers that Pointerpro offers us are something that we didn’t find in any other solution in the market. I’d really advise companies who want to experiment with interactive reports to use Pointerpro in their growth marketing campaigns.
Nicholas D’hondt (CMO at Upthrust)
CMO at Upthrust
Thanks to the white label option, your questionnaire and reports are 100% designed in the shapes and colors of your brand.
Let people download their personalized PDF with a download button at the end of the assessment.
21st-century software needs to be hybrid. That’s why Pointerpro was developed to link up seamlessly with any other business-crucial platform you use:
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CRM systems (E.g.: Hubspot, Salesforce, Microsoft Dynamics…)
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Marketing tools (E.g.: Google Analytics, Mailchimp, Hootsuite…)
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HR and L&D platforms (E.g.: LMS software, data visualization tools)
Whatever tool is dear to you, via apps like Cloud SQL, Zapier, Make or API it will befriend your Pointerpro account.
To start building your top-notch assessments and report templates, one of our personal trainers will take you under their wing during 1-on-1 onboarding sessions.
Once you’re up and running, you continue to have access to around-the-clock support from our international team. Whenever and wherever you are.
Given the limitless capabilities of the Pointerpro platform, organizations envision audacious assessment projects to catalyze their business.
Whatever resources you may lack to manage the scope of your imagination, we can handle for you.
You think it, we’ll build it.
We’re ISO 27001:2022 certified!
ISO 27001 certification assures our customers of a steadfast commitment to maintaining the highest standards of information security and safeguarding their valuable data.
This certification underscores Pointerpro’s dedication to meeting global benchmarks and instilling confidence and trust in the reliability and security of its services.
A customer needs assessment is a detailed look at the needs and expectations of your customers.
If you don’t know what is most important to your customers, it is difficult to fulfill their needs and meet their expectations. It is easy to assume you know what your customers want and what is important to them. But even if you are in regular contact with your customers, their true needs and wants are not always on the surface.
The goal of a customer needs assessment is to understand what customers want and what their true needs are, which are sometimes different than their stated needs. The method of discovery, personal interviews, is limited because of the time and costs of conducting the interviews. Thus, a second phase is necessary when you have a larger customer base. In this case, the second phase involves conducting a broad-based assessment of your customer base to validate the results obtained in the first phase, the personal interviews.
It depends on your business type, but a good rule of thumb is:
- Annually for strategic planning
- Quarterly for ongoing product or service optimization
- After key events (e.g. product launches, market shifts, churn spikes)
The more dynamic your customer base or offering, the more often you should reassess.
- Customers have latent needs, needs they don’t even know they have.
- Customers struggle to articulate their needs.
- Customers’ needs change quickly over time.
- Customers won’t know what they want until they see it.
- It is impossible to ever know all the customers’ needs.
The most effective assessments combine open-ended and structured questions. For example:
- “What are your biggest challenges when using [product/service]?”
- “How important is [feature/outcome] to your day-to-day?”
- “On a scale of 1–5, how well are your current needs being met?”
- “What’s one thing you wish we offered that we don’t today?”
The trick? Tailor questions to uncover unmet needs, preferences, and success criteria.
You can start by grouping similar responses into themes (e.g. price, usability, support). Use rating-scale responses to identify top-priority needs, and compare by customer segments. Look for gaps between importance and satisfaction - these usually reveal the best opportunities for improvement or innovation.
Absolutely. In fact, small businesses can adapt quickly based on the feedback they get, so it’s a great opportunity. A well-executed assessment gives you a competitive edge by letting you tailor your offerings more precisely - even with fewer resources. And of course, with Pointerpro you get to build an unlimited number of assessments - so you can use it to build and distribute other types of assessments too.
Pointerpro is a software platform to create your own online assessments, automatically generate personalized reports and manage the distribution of assessments.
Your assessment challenges and objectives are unique to you. So is our pricing. Request your quote and find how we can help you.
Yes, we are.
This depends on the plan. You can pay monthly for the Professional and the Enterprise plan.
You’re in safe hands. We’re ISO 27001:2022 certified!
ISO 27001 certification assures our customers of a steadfast commitment to maintaining the highest standards of information security and safeguarding their valuable data. This certification underscores Pointerpro’s dedication to meeting global benchmarks and instilling confidence and trust in the reliability and security of its services.
Pointerpro’s servers are hosted at Amazon Web Services (AWS) in Ireland (EU/EEA) (more info here), the world’s largest and most reliable cloud infrastructure provider. This ensures compliance with EU data protection regulations and guarantees high standards of security and reliability. All our servers are set up redundantly to prevent loss of data or unavailability of any kind. Our SLA with AWS ensures any issue be taken up with the highest priority. Our specialized infrastructure and operations provider keeps a watchful eye to make sure everything is done following the highest standards and operating smoothly. For more info check Pointerpro’s security statement.
We have over 50 languages supported. You can create each assessment and report in one or more languages. You can check the full supported languages list here.
We offer two approaches: Do-it-yourself (DIY) and done-for-you (DFY).
DIY is a hands-on approach to building everything by yourself. We will ensure you learn how to use the key features to build a great assessment and report. Likewise, we’ll support you until you are ready to go live and launch the assessment to the respondents
DFY is the quickest way to get there. Our team will do the heavy lifting here. You will simply share with us the existing version of the assessment and pdf report and we will translate them into Pointerpro. Once we are done, we will teach you how to make changes to it, teach you how to distribute the assessment for you to master your desired workflow. You can reach out to support@pointerpro.com
It’s best to get started right away but our team is there to help you to feel comfortable when using the tool based on your own needs and timings. We also have a clear onboarding process in place.
We offer a do-it-yourself solution to build your own assessments, ranging from personality to skills to cybersecurity, and far beyond. The aim of our platform is to help you leverage your own expertise. That means, we don’t provide any content for your assessments.
Our onboarding process is designed to help you get up and running smoothly - whether you're starting from scratch or already have something in mind! The Onboarding Team will guide you through the key steps to create and launch your assessments and reports with confidence. After the Onboarding, our support team is available whenever you need extra help or have additional questions.
We are a global company that serves businesses across every industry with stories similar to yours. Check out our gallery of customer case studies or feel free to ask for some other specific cases we can share.
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