It all started with our customers.
Let’s be honest. Pointerpro can do almost anything: formulas, 360s, aggregate reports, distribution portals. If you can dream up the methodology, we can probably build it.
And that was exactly the problem.
For a simple maturity assessment or a lead-gen assessment, customers and prospects kept telling us the same thing: it takes too much time. They don’t want to design a scoring engine using formulas. They don’t want a month of setup. They want to be online, giving feedback to their clients. Today.
So we set ourselves one target: from idea to a live assessment with personalized feedback in 1 hour. Shorter if possible.
That became Pointerpro CORE.
Since 2012 we’ve seen thousands of assessments being built on Pointerpro. Many of our customers use formulas, aggregate reports, or extended design options. That’s what Pointerpro PLUS is for. It stays. Nothing changes there.
But the people knocking on our door today tell a different story. Eight out of ten prospects ask for the same four things:
- scoring
- skip logic
- overall advice
- advice per category
That’s it. They don’t need all the bells and whistles. They just need it fast. And we listened.
Pointerpro CORE is built for them.
We’ve all been there. You ask ChatGPT or Claude to build an assessment. The first answer is amazing. 70, maybe 80% of what you’re looking for.
But then it starts…
You re-prompt. It changes things you didn’t ask for. You copy it into a document. You fix the scoring. You send it to every respondent by hand. The last 20% eats your afternoon. And you still don’t have something you can put in front of a client.
So with everything we’ve built, we asked ourselves one simple question: “What can anybody do with Pointerpro CORE that they can’t do with ChatGPT or Claude?”
Use AI for what it’s good at. Use our experience for the rest.
Your advice, not the internet’s. AI helps you build the structure. It does not write your advice. That is your IP. That’s what your clients pay you for.
- A report that looks like it came from your firm. Personalized, viewable on PC or mobile, and printable.
- Benchmarking. Every respondent sees how they score against all other respondents.
- White-labeling, so you can embed the assessment on your own website.
- Distribution by email, straight from Pointerpro CORE.
- Your brand, your colors, your dashboard. All there.
- Your clients’ data stays yours. Your clients and prospects share real information about their business. You don’t want their answers fed into an AI chatbot. ISO 27001 certified. GDPR compliant.
There are two ways to start:
1) Describe your expertise in a short prompt.
2) Or paste in the questions and answers you already have. Pointerpro CORE builds the survey for you, scoring included.
Once it’s built, you choose how you look at it: as a flowchart, where every branch of your skip logic is clear at a glance. Or as the familiar list of questions. You can switch between the two whenever you want.
Then you refine it: click through the menus if you like. Or take the fast lane and just prompt:
“Make question 1 and questions 5 to 10 required.”
“Are my 5 categories balanced, or does one weigh more than the others?”
Add your advice, overall and per category. Pick your report template. Add your logo and colors. Publish.
We’re sure you can be live within an hour, delivering personalized feedback to real clients and prospects on a setup that fits what you need.
Pointerpro CORE is for consultants and advisors of any size. And also for marketing and sales teams who want a lead-gen assessment or a teaser on their website.
We see 16 use cases that fit Pointerpro CORE perfectly:
| Family | What you can build |
| Organizational diagnosis |
|
| People and behavior |
|
| Commercial and marketing |
|
| Programs and delivery |
|
Simple. As soon as your assessment needs:
- formulas
- aggregate reports
- a distribution portal
- team or culture reports that compare groups:
- one team against another
- a person against specific groups
- a department against the whole organization
- extended design options, like custom CSS or customized graphs
Our rule of thumb: the moment someone says “team” or “culture”, you’re in Pointerpro PLUS territory. And outgrowing Pointerpro CORE is no problem. Pointerpro CORE and PLUS run on the same application. Upgrading is a licence change. Nothing needs to be rebuilt.
Nothing changes for you.
The platform you use today continues as Pointerpro PLUS. Every feature, every report you’ve built. It all stays.
What’s new:
Pointerpro CORE is also available to our existing ReportR and DistributR customers. So next time you need a quick lead-gen assessment or a simple maturity scan, you start from suggested questions and advice instead of a blank page. Refining something is always easier than inventing it. And you won’t need a manual: Pointerpro CORE explains itself, with short help videos if you want a quick look first.
Two ways to get started, no commitments:
- Try it right now, without even logging in. One questionnaire, no strings attached.
- Try the full Pointerpro CORE for 2 weeks. Only a login. No credit card.
Let AI do the heavy lifting. Let us bring what we’ve learned since 2012. And keep the advice where it belongs: with you.
Pick that assessment you’ve been postponing for months. Chances are it’s live within the hour.
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About the author:
Bart Vanden Wyngaerd
Bart is a sales leader at heart, a scale-up builder in spirit and a CCO in action. After 20 years in Sales Leadership at Cisco and four years in the scale-up world, he joined Pointerpro to help professional service providers turn their expertise into predictable, scalable growth.