As Creative Copywriter at Pointerpro, Jeroen thinks and writes about the challenges professional service providers find on their paths. He is a tech optimist with a taste for nostalgia and storytelling.
Figuring out how big of a risk something could be to your business and, if it happens, how significant the impact will be is probably more relevant than ever. This guide will help to develop your own risk assessment.
Traditionally, market research and public relations are thought of as different departments within marketing. Market research refers to case studies, trials, surveys, and focus groups, whereas public relations refers to the perceptions and interactions the public has towards your company. One informs the other, of course, but they don’t necessarily work hand-in-hand.
Modern consumers are presented with requests for feedback at just about every touchpoint - from their email inboxes to websites where they browse or shop,- there’s no avoiding it. This is causing people to become overwhelmed by a phenomenon known as “survey fatigue”. Learn here how to avoid survey fatigue