Have you considered blogging at some point but dropped the idea because it was not a good time? It is entirely understandable. After all, blogging requires time. Besides your daytime job, you need to invest your free time to choose the topic you want to blog about, do your research, and decide whether to guest post or launch your blog website from scratch. We get you; it looks like a real hassle.
However, we are here to tell you that 2020 might be just a perfect year to start blogging.
You might wonder, “What makes it particularly good for blogging?” There is more than just one reason.
To help you understand why 2020 is a great year to test yourself in blogging, we’ve put together a list of the most important reasons. Let’s get straight into it.
Pandemic isolation is a great time to learn new skills
Many people would argue that any time is a great time to learn new skills. But, many workers have other obligations outside their working hours. These obligations are what stands between them and professional growth and development. With isolation, the number of commitments outside of work hours is minimized.
People who want to learn new skills can now finally do it. You can help them do it with your blogs. There are plenty of topics that you can cover.
For instance, you can write about why new skills are essential, provide reviews of online learning platforms, like Udemy, Skillshare or Preply, or make educational blog posts to help readers learn new things. You can also leverage quizzes to make your blog more engaging.
On top of that, many workers were furloughed because of COVID-19. Some even lost their jobs. They need to go back to the job market and look for new opportunities. But before they do it, many will look for opportunities to become more competitive. Offer them content that can help them achieve that, and you will build an audience that will come back for more even after isolation is over.
Everyone is online
The second wave of the novel coronavirus pandemic is almost over, and the world is already getting ready for the third wave. This translates to more people at home and lots of free time. Since people work from home, they don’t have to waste a couple of hours commuting every day. At the end of the week, we are talking about more than 10 hours of free time.
Isolation doesn’t only affect workers. Entire families are practicing caution. Educational institutions, ranging from pre-schools to universities, have closed their doors as well. The bottom line—everyone is online due to isolation.
This unique setting, caused by the pandemic, can help you find your spot in blogging. It allows you to write from your experience and share your perspective with the audience. With more readers online, you will have greater chances for your blog to be discovered, to build an audience, and ensure your blog’s success even after the isolation is over.
With only 7.7 percent of US adults who are not using social media, there is a broad demographic that suddenly spends most of their time online, consuming all sorts of content. This is your opportunity, and now is the time to seize it.
Businesses benefit tremendously from blogging
The digital industry is one of the few verticals that didn’t suffer from the COVID-19 impact, as some others did. If you have a business, blogging during isolation can help you reap many benefits and keep your business afloat during these challenging times.
What can blogging offer to companies? There are quite a few things.
First, if you regularly post relevant and engaging content, you will increase traffic to your official website. This will positively reflect on your lead generation strategy. If you stay on point, you will attract customers who are already at the bottom of the funnel, who missed just one piece of information to make a purchasing decision.
Blogging can help you improve the value of your portfolio website. This can be particularly useful for coaches and consultants with websites that only feature their services. You can put together case studies and communicate with potential clients/customers what type of results they can expect.
The long-term effect is probably the most important benefit of blogging for business. Your blog posts will stay on your blog for many years to come. They will contribute to your lead generation strategy, and attract new customers and clients in the future.
Whether you are in the B2C or B2B niche, blogging can help you reach more potential customers and capitalize on the fact that many people are online.
Surveys show a large increase in revenue for bloggers
Blogging is not only a way to express your creativity or offer useful and actionable information to your readership. It is also a viable career that can earn you more than just to make ends meet. If we look at the statistics, we can see a massive increase in revenue for bloggers.
According to the FirstSiteGuide survey, the household income of more than 60 percent of bloggers is above $25,000 a year. What’s interesting is that 18.44% of bloggers have a household income that ranges between $75,000 and $99,999 per year.
How do they do it? How can you monetize a blog to such an extent that it can be your primary job? There are a few prerequisites to meet, of course. You need to establish yourself as an authority in the industry and write about a specific niche. Your content has to deliver value and be engaging enough so that people keep revisiting it.
When it comes to monetization, there are several ways to do it:
- Sell coaching services
- Sell digital products (such as ebooks and courses)
- Email marketing
Resources that can help you out
Sometimes people stay away from blogging due to a mere lack of knowledge. Blogging has come a long way from being one student’s idea in 1994 to being a global phenomenon. Back in the day, resources about blogging practices were scarce. The good thing about starting a blog in 2020 is that you have plenty of resources at your disposal.
Even if you have never written a blog post before, you will be able to jump the train in no time. There are plenty of guides online to help you learn how to refine your blog ideas, choose the right topics for your audience, and introduce that engaging moment to your blog posts.
You might not know anything about building and launching a website. It’s 2020, and everything is made simple. You can learn how to do it without writing a single line of code.
Finally, the chances are that somebody is already blogging about the topic you are interested in. This is an excellent opportunity to research your competition and discover the problems and challenges they haven’t addressed. You can then offer new insights.
The reasons to start blogging in 2020 are quite compelling. Due to the pandemic, everyone is online, and it is a great time to learn new skills. Blogging can equally benefit individuals and businesses. On top of that, surveys tell us that bloggers generate significant revenue. So, what are you waiting for?