Customer Interaction: Get optimal results with the right amount of contact pressure
June 20, 2017
“Marketing Automation” is on everyone’s agenda these days. This usually translates directly into “sending automated emails with a personalized message”. These emails get sent based on a trigger from the target audience. It’s an additional channel to the more mainstream 1-on-1 solutions for customer interaction such as email, direct email, telephonic sales,… And then there’s still the more traditional channels that need to be handled personally, like tv advertisements and leaflets.