Pawel Lawrowski

Paweł has 10+ years of experience in marketing and sales in the IT industry. He's one of the co-organizers of the international Startup Weekend event. At work, he loves to implement new marketing campaigns - after work, he rewatches Quentin Tarantino's movies for the hundredth time.

Lead qualification 101: How to qualify and nurture your leads

Lead nurturing is key. It’s crucial that you invest your time and energy into trying to convert leads that have real potential, and less time and energy in leads that aren’t really interested in what you’ve got to sell. In this article, we’re going to take a look at how to qualify leads to maximize conversions.

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