The maturity assessment tool that leads to action

Identifying strengths and weaknesses is a start.

Paving the road toward progress – that’s Pointerpro.

Start building top-notch assessments with automated and personalized feedback reports now.

Used by 1033 consultants, coaches, HR managers, and marketers worldwide

You provide each respondent with a maturity score and a personalized PDF report: with recommendations for improvement.

Boost insights

Set up questionnaire logic and scoring for instant and ultra-accurate analysis.

Boost actionability

Drag and drop to create a report template with auto-generated and personalized advice.

Boost stakeholder buy-in

Blow away decision-makers with instant, beautifully designed reports.

Curious how it works? Give it a go!

Get started Try an example

Consultants, HR specialists, coaches, and many others use Pointerpro as a maturity assessment tool tailored to their companies and customers.

Example: 6 Steps to becoming a thought leader using a maturity assessment [case study]

One tool, no complexity

Typically, a complex and expensive chain of tools is required to get from data collection and analysis to personalized reporting. Not with Pointerpro.

Raise your reputation

The personalized reports separate your maturity assessments from others. Thanks to a fully branded design, it literally bears your hallmark.

Limitless assessment possibilities

Besides maturity assessments, you can just as easily build risk assessments, competency quizzes, personality tests, 360 assessments, quote calculators, and much more.

What Pointerpro clients are saying

"We use Pointerpro for all types of surveys and assessments across our global business, and employees love its ease of use and flexible reporting."

Jim McLean

Director at Alere

"I give the new report builder 5 stars for its easy of use. Anyone without coding experience can start creating automated personalized reports quickly."

Nicolas Gounin

CFO & COO at Egg Science

"You guys have done a great job making this as easy to use as possible and still robust in functionality."

Ryan Dicksinson

Account Director at Reed Talent Solutions

“It’s a great advantage to have formulas and the possibility for a really thorough analysis. There are hundreds of formulas, but the customer only sees the easy-to-read report. If you’re looking for something like that, it’s really nice to work with Pointerpro.”

Sabine Wanmaker

Country Manager Netherlands at Better Minds at Work

"Customizing options for different projects, not only for surveys but the reports our participants can download. My team and I have also been impressed with how the PointerPro team have been so collaborative, supportive, and serving as excellent partners in making our ideas come to life."

Rachel Watts

Senior Learning Consultant at Georgia Institute of Technology

Need us to build your maturity assessment from A to Z?

Happy to do so! We can set up your assessment and personalized report builder. You only need to come up with what you want to ask, assess and advise.

Ask about this option when you get your demo.

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Different types of maturity assessments

Maturity measures the ability of an organization for continuous improvement in a particular discipline. The higher the maturity, the higher the chances that mistakes or errors will lead to improvements either in the quality or in the use of the resources of the discipline as implemented by the organization. The Maturity Assessment can be used for different purposes.

The most commonly used maturity assessments:

The capability maturity assessment is a model that indicates the level of software development of an organization. The capability model (CMM) has become the standard for measuring capabilities in the software development industry.
The security maturity assessment gives you a first look at how mature your organization is concerning cybersecurity. By knowing your level of security, you can build an effective cyber protection strategy for the future.
The business process maturity assessment will help you to build a framework for your business processes. So you can focus on improving the maturity level of your core processes. For example sales processes.

What are possible maturity levels?

A maturity level or maturity score indicates the degree of maturity of the respondent in a specific area. The number of levels depends on the assessment: typically, there are between 3 and 10 maturity levels that can be reached. Below is an example of the maturity levels in a 4-level business transformation maturity assessment:

Level 1: Incidental. You are executing a few activities but these activities happen often by accident, not from strategic intent.
Level 2: Intentional. Your business is carrying out activities that support transformation but your efforts are not yet automated. You identified the need to transform and the appropriate culture is usually present in small groups or departments but not yet in the entire company.
Level 3: Integrated. Your business has an advanced level of maturity, you carry out many transformative initiatives, which allows you to construct a mature culture and organization. The activities are executed with high strategic intent and are well-coordinated and automated.
Level 4: Optimized. The transformation has become an actual component of your company culture. All your activities are coordinated, automated, and streamlined.

For the respondent, it is important to strive to reach the next level instead of wanting to reach perfection right away by trying to reach the highest level.