How to Write Effective Survey Questions (With Examples)

effective survey questions

Customer feedback is vital in any form of business. For one to truly know what the customers think of your products or services, you have to evaluate their loyalty and happiness. So how do you collect this information? One of the most effective methods is by using survey questions. Sounds simple right? In reality, that […]

How to create a survey report to share newsworthy results

Survey results - newsworthy survey cover image (1)

I’d bet a million dollars (if I had that much money) that ALL businesses want media attention. Why? Because this leads to better brand recognition, more public attention, and of course — higher sales. Unfortunately though, a lot of business owners and CEOs find that it is not that easy to get the press to […]

5 Benefits of using business surveys

Last Updated: October 22, 2021. With today’s technology, the ability to create, design and distribute surveys has increased exponentially. This growth in technology brings a whole new host of options available to SMEs who are seeking to gain deeper insights from their primary research. In this article, we aim to shed light on 5 ways […]

How to make a GDPR compliant survey

GDPR compliant survey

The GDPR data protection law came into effect in the EU on May 25, 2018. While the law itself is quite complicated, complying doesn’t have to be as hard. When you’re using Pointerpro, you’re collecting and processing data. If that data can be used to identify an individual, it’s wise to make a few small […]

17 Bad survey questions and survey design mistakes

survey mistakes

Writing a survey is one of the best ways to get information on your customers and your target market.  Whether you’re trying to figure out the best way to sell your next product or service or looking for ways on how to improve your existing experience, a quick survey is all you need. To help […]

3 Brand perception survey questions that reveal voice of customer

brand perception survey

“We really need to listen to the voice of the customer.” If you’ve never heard this phrase before, then you either walk around with your headphones in all day or you’ve never worked at a startup. 89 percent of companies are using customer experience as a way to differentiate and compete. If 9 in 10 companies are […]