{"id":10739,"date":"2016-08-10T11:30:00","date_gmt":"2016-08-10T09:30:00","guid":{"rendered":"https://proweb.p.blends.be/?p=10739"},"modified":"2025-03-12T10:19:33","modified_gmt":"2025-03-12T09:19:33","slug":"the-key-to-making-surveys-more-interactive-and-effective","status":"publish","type":"post","link":"https://pointerpro.com/nl/blog/the-key-to-making-surveys-more-interactive-and-effective/","title":{"rendered":"The key to making surveys more interactive and effective"},"content":{"rendered":"\n<style>\n    #section-Z2d2hMx {\n        padding-top: 2.8rem;\n        padding-bottom: 6rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-Z2d2hMx {\n        ;\n        ;\n        }\n    }\n\n    </style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-Z2d2hMx-container  #421f3c custom-padding \" id=\"section-Z2d2hMx\"\n    style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"></div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-NVrQU .heading h1 {\n        color: #ffffff;\n        font-size: 3.125rem;\n        line-height: 4rem !important;\n    }\n\n    #heading-NVrQU {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-NVrQU {\n            margin-left: 0;\n            margin-right: 0;\n        }\n\n        .single #heading-NVrQU .heading h1 {\n            line-height: 3rem !important;\n        }\n    }\n</style>\n\n<div class=\"container-md lazyblock-heading-1-container lazyblock-heading-1-NVrQU  px-0\" id=\"heading-NVrQU\">\n    <div class=\"row heading lazyblock-heading-1 justify-content-start  lazyblock-heading-1-NVrQU\">\n        <div class=\"col-12 col-lg-12 text-start \">\n            <a class=\"heading-1-anchor heading-anchor\" id=\"the-key-to-making-surveys-more-interactive-and-effective\"></a>\n            <h1>The key to making surveys more interactive and effective</h1>\n        </div>\n    </div>\n</div>\n\n\n\n<style>\n    #heading-ZjhnMQ .heading h2 {\n        color: #f5f5f5;\n        font-size: 1.25rem;\n        line-height: 1.5rem !important;\n    }\n\n    #heading-ZjhnMQ {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZjhnMQ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n</style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZjhnMQ date-and-author-container px-0\" id=\"heading-ZjhnMQ\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start date-and-author lazyblock-heading-2-ZjhnMQ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"written-august-10-2016-by-sofie-nelen\"></a>\n            <h2>Written August 10, 2016, by Sofie Nelen</h2>\n        </div>\n    </div>\n</div>\n\n                </div>\n        </div>\n    </div>\n</div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-hgwuz {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-hgwuz {\n        ;\n        ;\n        }\n    }\n\n    </style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-hgwuz-container  #ffffff custom-padding \" id=\"section-hgwuz\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"></div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-11szyA p,\n    .lazyblock-content-11szyA p a,\n    .lazyblock-content-11szyA h1,\n    .lazyblock-content-11szyA h2,\n    .lazyblock-content-11szyA h3,\n    .lazyblock-content-11szyA h4,\n    .lazyblock-content-11szyA h5 {\n        color: ;\n    }\n\n    #content-11szyA {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-11szyA {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-11szyA {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n</style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-11szyA-container  px-0 \"\n     id=\"content-11szyA\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-11szyA\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 2.5rem;\">Our ultimate list of tips &amp; best practices to make each survey highly effective.​​</span></h2>\n<p>High response rates and qualitative responses, that’s our goal! And even though it’s easy to set up and distribute a survey, getting the answers you need can still be challenging.</p>\n<p><a href=\"https://s.pointerpro.com/s/tipspdf\" target=\"_blank\" rel=\"lightbox noopener\" data-lightbox-type=\"iframe\">Download</a> <strong>21 tips and tricks</strong> to create the perfect questionnaire for free. Enter your email and get it delivered straight to your mailbox.</p>\n<p>&nbsp;</p>\n<p><iframe title=\"vimeo-player\" src=\"https://player.vimeo.com/video/181033222?h=5df1a8a34b\" width=\"100%\" height=\"500\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"></iframe></p>\n<p>&nbsp;</p>\n<p>Or you can read the main takeaways from down below.</p>        </div>\n    </div>\n</div>\n\n                </div>\n        </div>\n    </div>\n</div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-AX5Fd {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-AX5Fd {\n        ;\n        ;\n        }\n    }\n\n    </style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-AX5Fd-container  #f5f5f5 custom-padding \" id=\"section-AX5Fd\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"></div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z2ihY2Q p,\n    .lazyblock-content-Z2ihY2Q p a,\n    .lazyblock-content-Z2ihY2Q h1,\n    .lazyblock-content-Z2ihY2Q h2,\n    .lazyblock-content-Z2ihY2Q h3,\n    .lazyblock-content-Z2ihY2Q h4,\n    .lazyblock-content-Z2ihY2Q h5 {\n        color: ;\n    }\n\n    #content-Z2ihY2Q {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2ihY2Q {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2ihY2Q {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n</style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2ihY2Q-container  px-0 \"\n     id=\"content-Z2ihY2Q\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2ihY2Q\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 2.5rem;\">1. Make your survey actionable​​​</span></h2>\n<p>It happens too often that people aren’t asking the right type of questions. A questionnaire is only as effective as its questions. These questions need to be evaluated quickly and they need to produce data that can be acted upon. That’s why you need to define upfront what you want to know before you start your research. This will prevent extra work later on in the process.</p>        </div>\n    </div>\n</div>\n\n                </div>\n        </div>\n    </div>\n</div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-b9QVh {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-b9QVh {\n        ;\n        ;\n        }\n    }\n\n    </style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-b9QVh-container  #ffffff custom-padding \" id=\"section-b9QVh\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"></div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-27SOGQ p,\n    .lazyblock-content-27SOGQ p a,\n    .lazyblock-content-27SOGQ h1,\n    .lazyblock-content-27SOGQ h2,\n    .lazyblock-content-27SOGQ h3,\n    .lazyblock-content-27SOGQ h4,\n    .lazyblock-content-27SOGQ h5 {\n        color: ;\n    }\n\n    #content-27SOGQ {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-27SOGQ {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-27SOGQ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n</style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-27SOGQ-container  px-0 \"\n     id=\"content-27SOGQ\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-27SOGQ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 2.5rem;\">2. Keep the attention of your respondent until the very last question​</span></h2>\n<div>\n<p>Even the most entertaining survey will fall short when your respondents’ attention wears thin. Nobody has time to take a 30-minute survey. So limit yourself to the most relevant questions! This is where good preparation will win you the game. On the other hand, you have to make sure that everything you need is in there.</p>\n</div>        </div>\n    </div>\n</div>\n\n                </div>\n        </div>\n    </div>\n</div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-ZlEwf3 {\n        padding-top: 2.8rem;\n        padding-bottom: 1.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZlEwf3 {\n        ;\n        ;\n        }\n    }\n\n    </style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #f5f5f5;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-ZlEwf3-container  #f5f5f5 custom-padding \" id=\"section-ZlEwf3\"\n    style=\"opacity: 100%; background-color: #f5f5f5;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"></div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z2347OQ p,\n    .lazyblock-content-Z2347OQ p a,\n    .lazyblock-content-Z2347OQ h1,\n    .lazyblock-content-Z2347OQ h2,\n    .lazyblock-content-Z2347OQ h3,\n    .lazyblock-content-Z2347OQ h4,\n    .lazyblock-content-Z2347OQ h5 {\n        color: ;\n    }\n\n    #content-Z2347OQ {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z2347OQ {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z2347OQ {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n</style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z2347OQ-container  px-0 \"\n     id=\"content-Z2347OQ\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z2347OQ\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2 style=\"margin-bottom: 2rem;\"><span style=\"font-size: 2.5rem; color: #421f3c;\">3. Use interactive questions​</span></h2>\n<section data-id=\"2e2e95f\" data-element_type=\"section\">\n<div data-id=\"43df217\" data-element_type=\"column\">\n<div data-id=\"0ac2cac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n<p>Improve the respondent’s experience with interactive questions. Interactive questions allow the respondent to do more than just tick a box or write an answer. They invite you to “play around” using interactive question types like <a href=\"https://www.sliderrevolution.com/design/slider-types/\" target=\"_blank\" rel=\"noopener\">sliders</a> or dragging questions.</p>\n<p>These question types will make it more entertaining for your respondent. They will be less likely to leave the survey prematurely.</p>\n<p>Here are some examples of interactive question types:</p>\n<h4><span style=\"color: #421f3c; font-size: 24px;\">Rating question</span></h4>\n<p>&nbsp;</p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10744\" src=\"https://proweb.p.blends.be/wp-content/uploads/survey-question-type-5-bipolar-construct-2-2.gif\" alt=\"\" width=\"500\" height=\"314\" /></p>\n<p>&nbsp;</p>\n<h4><span style=\"color: #421f3c; font-size: 24px;\">Ordinal question </span></h4>\n<p>&nbsp;</p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10743\" src=\"https://proweb.p.blends.be/wp-content/uploads/survey-queston-type-9-ordinal-question-1-2.gif\" alt=\"\" width=\"500\" height=\"426\" /></p>\n<p>&nbsp;</p>\n<h4><span style=\"color: #421f3c; font-size: 24px;\">Open question: Upload a picture</span></h4>\n<p>&nbsp;</p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-10742\" src=\"https://proweb.p.blends.be/wp-content/uploads/survey-question-type-3-picture-upload-1-1024x684-1.png\" alt=\"\" width=\"500\" height=\"334\" /></p>\n<div> </div>\n<p>Of course, there are plenty more survey questions that will boost interactivity. Here is a <a href=\"https://pointerpro.com/nl/blog/survey-questions-types/\" target=\"_blank\" rel=\"noopener\">list of interactive survey questions</a> that you can use to build your own survey.</p>\n</div>\n</div>\n</section>        </div>\n    </div>\n</div>\n\n                </div>\n        </div>\n    </div>\n</div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-10T3NB {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-10T3NB {\n        ;\n        ;\n        }\n    }\n\n    </style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-10T3NB-container  #ffffff custom-padding \" id=\"section-10T3NB\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"></div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    .lazyblock-content-Z1Pq2Mj p,\n    .lazyblock-content-Z1Pq2Mj p a,\n    .lazyblock-content-Z1Pq2Mj h1,\n    .lazyblock-content-Z1Pq2Mj h2,\n    .lazyblock-content-Z1Pq2Mj h3,\n    .lazyblock-content-Z1Pq2Mj h4,\n    .lazyblock-content-Z1Pq2Mj h5 {\n        color: ;\n    }\n\n    #content-Z1Pq2Mj {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-Z1Pq2Mj {\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n        #content-Z1Pq2Mj {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n</style>\n\n<div class=\"container-md lazyblock-content-container lazyblock-content-Z1Pq2Mj-container  px-0 \"\n     id=\"content-Z1Pq2Mj\">\n    <div class=\"row lazyblock-content justify-content-start  lazyblock-content-Z1Pq2Mj\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <h2><span style=\"color: #421f3c; font-size: 2.5rem;\">Incentivize your respondent​​</span></h2>\n<div>\n<p>There’s a reason Hollywood is big business: we all like to be entertained. But a survey has to be one of the least entertaining things in people’s mind. Fortunately, they don’t have to be!</p>\n<p>Create surveys respondents want to take AND complete. There are plenty of options to do so: the use of multimedia such as images, audio, and video or by personalizing your questionnaire with piping. Another option is adding gamifying widgets such as a digital scratch card or a slot machine to give people the opportunity to win a prize, but make sure the prize doesn’t influence the answers of your respondents. These are all little things that pack a BIG punch.</p>\n</div>\n<p>&nbsp;</p>\n<p><img decoding=\"async\" class=\"aligncenter size-full wp-image-10741\" src=\"https://proweb.p.blends.be/wp-content/uploads/survey-question-type-12-incentive-scratch-card-1-1.gif\" alt=\"\" width=\"500\" height=\"528\" /></p>\n<p>&nbsp;</p>\n<p>Another way to incentivize the respondent is by promising to give them feedback at the end of the survey? You can present some benchmarks and let them compare themselves with average scores. You can even add a download button in the final screen, where you offer a <a style=\"line-height: var( --e-global-typography-6f53e3b-line-height ); letter-spacing: var( --e-global-typography-6f53e3b-letter-spacing ); word-spacing: var( --e-global-typography-6f53e3b-word-spacing );\" href=\"https://pointerpro.com/nl/features/pdf-report-builder/\" target=\"_blank\" rel=\"noopener\">personalized PDF report</a> about the survey results.</p>\n<p>&nbsp;</p>\n<p><span style=\"font-size: 36px;\"><img decoding=\"async\" class=\"aligncenter size-full wp-image-10740\" src=\"https://proweb.p.blends.be/wp-content/uploads/self-assess-final-screen-report-2-1-1-1024x630-2-1-1-1.png\" alt=\"\" width=\"1024\" height=\"630\" /></span></p>\n<p>&nbsp;</p>\n<h2><span style=\"color: #421f3c; font-size: 2.5rem;\">Get more elaborate answers​</span></h2>\n<p>When you have the right type of question and a short, personal and engaging survey, it’s important to know that people will be more likely to give longer answers. Make use of this opportunity to add an open question, ideal for getting very useful and sometimes unexpected insights! </p>\n<p><strong>Want to learn more?</strong></p>\n<ul>\n<li>\n<p><a href=\"https://pointerpro.com/nl/improve-survey-response-rate/\" target=\"_blank\" rel=\"noopener\">How to improve your response rate</a></p>\n</li>\n<li>\n<p><a href=\"https://pointerpro.com/nl/blog/interactive-quizzes-knowledge-retention/\" target=\"_blank\" rel=\"noopener\">How To Boost Knowledge Retention With Interactive Quizzes</a></p>\n</li>\n<li>\n<p><a href=\"https://pointerpro.com/nl/blog/knowledge-retention-quizzes/\" target=\"_blank\" rel=\"noopener\">Super Brain: How Interactive Quizzes Help Retain Knowledge</a></p>\n</li>\n</ul>\n<p><em>September 13, </em>2017<em> update: Thank you DanforBlog for spreading the word <a href=\"http://www.danforblog.com/survey-anyplace-tool-survey-online-terbaik/\" target=\"_blank\" rel=\"noopener\">about Pointerpro</a> and <a href=\"http://www.danforblog.com/tips-terbaik-membuat-survei-online-lebih-interaktif-dan-efektif/\" target=\"_blank\" rel=\"noopener\">how to make surveys more interactive</a> all the way to Indonesia! </em></p>        </div>\n    </div>\n</div>\n\n                </div>\n        </div>\n    </div>\n</div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-xyxh0 {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-xyxh0 {\n        ;\n        ;\n        }\n    }\n\n    </style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #ffffff;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-xyxh0-container  #ffffff custom-padding \" id=\"section-xyxh0\"\n    style=\"opacity: 100%; background-color: #ffffff;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"></div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-10 px-0 custom-padding row\">\n                    \n\n<style>\n    #section-ZkPlMD {\n        padding-top: 2.8rem;\n        padding-bottom: 0rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-ZkPlMD {\n        ;\n        ;\n        }\n    }\n\n    </style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #421f3c;\">\n</div>\n<!-- end -->\n\n<!-- if container is MD -->\n    <div class=\"container-fluid lazyblock-section lazyblock-section-ZkPlMD-container  \" id=\"section-ZkPlMD\"\n         style=\"opacity: 100%; background-color: #421f3c;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"></div>\n                <div class=\"container-md \">\n            <div class=\"row col-lg-12\">\n                \n\n<style>\n    #content-image-ZsQap8 {\n        padding-top: 0rem;\n        padding-bottom: 0rem;\n    }\n\n        \n    @media (max-width: 767.98px) {\n        .p-0 {\n            padding: 1rem !important;\n        }\n    }\n\n    #content-image-ZsQap8 {\n        margin-top: 0rem;\n        margin-bottom: 0rem;\n    }\n\n    #content-image-ZsQap8 .content-wrapper {\n        padding-left: 0rem;\n        padding-right: 0rem;\n    }\n\n    @media (max-width: 768px) {\n        #content-image-ZsQap8 .content-wrapper {\n            padding-left: 0 !important;\n        }\n    }\n\n    @media (max-width: 1440px) {\n        #section-ZsQap8 {\n            //padding-left: -2.8rem;\n        }\n    }\n\n    \n /*   .lazyblock-content-image-container {\n        position: relative;\n    }*/\n\n</style>\n\n<div class=\"lazyblock-content-image-container lazyblock-content-image-ZsQap8-container -container px-0 mx-0\">\n    <div class=\"row lazyblock-content-image \"\n         id=\"content-image-ZsQap8\">\n        <div class=\"content-wrapper col-lg-6 col-12 pe-4 mb-lg-0 mb-4 order-1\">\n            <div class=\"d-flex flex-centered h-100\">\n                                                <div class=\"d-flex flex-wrap\">\n                    <div class=\"container-md px-0\">\n                        <div class=\"row lazyblock-content justify-content-start\">\n                            <div class=\"col-12 col-lg-12 text-start ps-4\">\n                    \n\n<style>\n    #heading-ZvLLaC .heading h2 {\n        color: #ffffff;\n        font-size: 2rem;\n        line-height: 3rem !important;\n    }\n\n    #heading-ZvLLaC {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-ZvLLaC {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n</style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-ZvLLaC  px-0\" id=\"heading-ZvLLaC\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-ZvLLaC\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"create-your-own-assessment-for-free\"></a>\n            <h2>Create your own assessment <br>for free!</h2>\n        </div>\n    </div>\n</div>\n\n\n<div class=\"row lazyblock-cta w-100\">\n    <div class=\"col-lg-12 text-start\">\n        <a class=\"btn btn-primary  \" href=\"https://app.pointerpro.com/register?trial=true&amp;plan=professional\" target=\"_self\">Get started today</a>\n    </div>\n</div>\n\n                            </div>\n                        </div>\n                    </div>\n                </div>\n            </div>\n        </div>\n        <div class=\"image-wrapper col-lg-6 order-2\">\n            <div class=\"d-flex flex-centered h-100\">\n                                               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checkViewport);\n    });\n\n</script>\n            </div>\n        </div>\n    </div>\n<!-- end -->\n\n\n                </div>\n        </div>\n    </div>\n</div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-a84yh {\n        padding-top: 0rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-a84yh {\n        ;\n        ;\n        }\n    }\n\n        .custom-padding {\n        padding-right: 0 !important;\n        padding-left: 0 !important;\n    }\n    @media (max-width: 1024px) {\n        .custom-padding {\n            padding-right: var(--bs-gutter-x, .75rem) !important;\n            padding-left: var(--bs-gutter-x, .75rem) !important;\n        }\n    }\n    </style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; \">\n    <div class=\"container-xl lazyblock-section lazyblock-section-a84yh-container recommended-reading-single-post-container  custom-padding \" id=\"section-a84yh\"\n    style=\"opacity: 100%; \">\n                        <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n\n<style>\n    #heading-x540R .heading h2 {\n        color: #ff7418;\n        font-size: 1.5rem;\n        line-height: 2rem !important;\n    }\n\n    #heading-x540R {\n        margin-top: 0rem;\n        margin-bottom: 2rem;\n        margin-left: auto;\n        margin-right: auto;\n    }\n\n    @media (max-width: 768px) {\n        #heading-x540R {\n            margin-left: 0;\n            margin-right: 0;\n        }\n    }\n</style>\n\n<div class=\"container-md lazyblock-heading-2-container lazyblock-heading-2-x540R  px-0\" id=\"heading-x540R\">\n    <div class=\"row heading lazyblock-heading-2 justify-content-start  lazyblock-heading-2-x540R\">\n        <div class=\"col-12 col-lg-12 text-start\">\n            <a class=\"heading-2-anchor heading-anchor\" id=\"recommended-reading\"></a>\n            <h2>Recommended Reading</h2>\n        </div>\n    </div>\n</div>\n\n\n<div class=\"container-md lazyblock-teasers \">\n\n    \n    \n            <div class=\"row-wrapper child row row-cols-1 row-cols-lg-2 row-cols-xl-3 grid-gutter\" id=\"content_1w1IG6\">\n                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https://pointerpro.com/wp-content/uploads/Scherm_afbeelding-2023-03-17-om-16.59.20-1024x597-1.png\" class=\"recommended-item-img\" alt=\"Improve your online presence: 10 key aspects to focus on for scale-up businesses\">\n                </div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https://pointerpro.com/nl/blog/online-presence/\">Improve your online presence: 10 key aspects to focus on for scale-up businesses</a></h4>\n                </div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>This post explains the important aspects of an online presence and analyzes the...</p>\n                </div>\n            </div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https://pointerpro.com/nl/blog/online-presence/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https://pointerpro.com/wp-content/themes/project-child/assets/img/icons/arrow-right.png\" alt=\"read more arrow\">\n                </a>\n            </div>\n        </div>\n    </div>\n</div>\n                    </div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https://pointerpro.com/wp-content/uploads/Brand-Loyalty-6-1-4.png\" class=\"recommended-item-img\" alt=\"5 Key insights for building an effective brand loyalty questionnaire\">\n                </div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https://pointerpro.com/nl/blog/5-key-insights-for-building-an-effective-brand-loyalty-questionnaire/\">5 Key insights for building an effective brand loyalty questionnaire</a></h4>\n                </div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Measuring brand loyalty is extremely important for your long term success. Learn what...</p>\n                </div>\n            </div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https://pointerpro.com/nl/blog/5-key-insights-for-building-an-effective-brand-loyalty-questionnaire/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https://pointerpro.com/wp-content/themes/project-child/assets/img/icons/arrow-right.png\" alt=\"read more arrow\">\n                </a>\n            </div>\n        </div>\n    </div>\n</div>\n                    </div>\n                                                                <div class=\"col pb-5\">\n                        <div class=\"card h-100 px-0 recommended-posts\">\n    <div class=\"recommended-item-wrapper\">\n        <div class=\"recommended-item-card\">\n                            <div class=\"recommended-item-img-wrapper\">\n                    <img decoding=\"async\" src=\"https://pointerpro.com/wp-content/uploads/small-business-survey-growth-3-1024x573-1.png\" class=\"recommended-item-img\" alt=\"5 benefits of using business surveys\">\n                </div>\n                        <div class=\"recommended-item-body flex-column h-100\">\n                <div class=\"recommended-item-title\">\n                    <h4><a href=\"https://pointerpro.com/nl/blog/small-business-survey-5-examples/\">5 benefits of using business surveys</a></h4>\n                </div>\n                <div class=\"recommended-item-excerpt\">\n                    <p>Discover 5 ways that business surveys can help companies better understand their customers,...</p>\n                </div>\n            </div>\n            <div class=\"recommended-item-cta\">\n                <a href=\"https://pointerpro.com/nl/blog/small-business-survey-5-examples/\" class=\"arrow d-flex align-items-center\">\n                Read more \n                   <img decoding=\"async\" src=\"https://pointerpro.com/wp-content/themes/project-child/assets/img/icons/arrow-right.png\" alt=\"read more arrow\">\n                </a>\n            </div>\n        </div>\n    </div>\n</div>\n                    </div>\n                                    </div>\n\n            </div>\n\n<script>\n    jQuery(document).ready(function($) {\n        jQuery('select').select2({\n            minimumResultsForSearch: -1,\n            width: 'resolve'\n        });\n\n        $('select').on('change', function() {\n            $('#blogform').submit();\n        });\n\n        $('.sorting input[type=\"radio\"]').change(function() {\n            $('.submit input[type=\"submit\"]').click();\n        });\n\n        // Add specific class if .career-type is found within .col div\n        document.querySelectorAll('.grid-gutter > .col').forEach(function(col) {\n            if (col.querySelector('.career-type')) {\n                col.parentNode.classList.add('career-gutter');\n            }\n        });\n\n        const $searchForm = $('#blogform');\n        // Prevent form submission on Enter key press in the search input\n        $searchForm.on('keypress', '#search-blog', function(event) {\n            if (event.which === 13) {\n                event.preventDefault();\n            }\n        });\n\n        const $searchSubmit = $('.search-submit');\n        $searchSubmit.on('click', function(event) {\n            event.preventDefault();\n        });\n\n    });\n</script>\n\n\n\n                </div>\n        </div>\n    </div>\n</div>\n<!-- end -->\n\n<!-- if container is MD -->\n<!-- end -->\n\n\n\n\n<style>\n    #section-nhPW5 {\n        padding-top: 2.8rem;\n        padding-bottom: 2.8rem;\n    }\n\n    @media (min-width:1024px ) {\n        #section-nhPW5 {\n        ;\n        ;\n        }\n    }\n\n    </style>\n\n<!-- if container is fluid -->\n<div class=\"full-width\" style=\"position: relative; opacity: 100%; background-color: #553550;\">\n    <div class=\"container-xl lazyblock-section lazyblock-section-nhPW5-container mailform-single-page-container #553550 custom-padding \" id=\"section-nhPW5\"\n    style=\"opacity: 100%; background-color: #553550;\">\n                            <div class=\"section-bg-color\"\n                 style=\"opacity: 100%;\"></div>\n                <div class=\"row justify-content-center px-0 mx-0\">\n                <div class=\"col-lg-12 px-0 custom-padding row\">\n                    \n<div class=\"row mx-0 lazyblock-form\">\n    <div class=\"form-pretext px-0\">\n        <h2><span style=\"font-size: 36px; color: #ffffff;\">Want to know more?</span></h2>\n<p><span style=\"color: #ffffff;\">Subscribe to our newsletter and get hand-picked articles directly to your inbox</span></p>    </div>\n    <form id=\"form-Z1bUSAc\" class=\"mailchimp-form\">\n        <div class=\"row\">\n            <div class=\"col-md-7 px-0\">\n                <input type=\"email\" name=\"subscribe-email\" id=\"subscribe-email-Z1bUSAc\"\n                       class=\"form-control\" placeholder=\"E-mail\" required>\n            </div>\n            <div class=\"col-md-5\">\n                <button type=\"submit\" class=\"btn btn-primary\">Subscribe</button>\n            </div>\n        </div>\n    </form>\n    <div id=\"form-Z1bUSAc-spinner\" class=\"d-none\">\n        Please wait..\n    </div>\n    <div id=\"form-Z1bUSAc-thankyou\" class=\"d-none px-0\">\n        Your submission was successful!    </div>\n</div>\n\n<script>\n    jQuery(document).ready(function ($) {\n        $('.mailchimp-form').on('submit', function (e) {\n            e.preventDefault();\n            var blockId = $(this).attr('id').split('-')[1];\n            var emailInput = $('#subscribe-email-' + blockId);\n            var email = emailInput.val();\n            var spinner = $('#form-' + blockId + '-spinner');\n            var thankyou = $('#form-' + blockId + '-thankyou');\n\n            spinner.removeClass('d-none'); 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best practices that make interactive surveys and questionnaires highly effective.</p>\n","protected":false},"author":16,"featured_media":15364,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"topic":[],"class_list":["post-10739","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-general-en"],"acf":[],"_links":{"self":[{"href":"https://pointerpro.com/nl/wp-json/wp/v2/posts/10739","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https://pointerpro.com/nl/wp-json/wp/v2/posts"}],"about":[{"href":"https://pointerpro.com/nl/wp-json/wp/v2/types/post"}],"author":[{"embeddable":true,"href":"https://pointerpro.com/nl/wp-json/wp/v2/users/16"}],"replies":[{"embeddable":true,"href":"https://pointerpro.com/nl/wp-json/wp/v2/comments?post=10739"}],"version-history":[{"count":10,"href":"https://pointerpro.com/nl/wp-json/wp/v2/posts/10739/revisions"}],"predecessor-version":[{"id":17686,"href":"https://pointerpro.com/nl/wp-json/wp/v2/posts/10739/revisions/17686"}],"wp:featuredmedia":[{"embeddable":true,"href":"https://pointerpro.com/nl/wp-json/wp/v2/media/15364"}],"wp:attachment":[{"href":"https://pointerpro.com/nl/wp-json/wp/v2/media?parent=10739"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https://pointerpro.com/nl/wp-json/wp/v2/categories?post=10739"},{"taxonomy":"post_tag","embeddable":true,"href":"https://pointerpro.com/nl/wp-json/wp/v2/tags?post=10739"},{"taxonomy":"topic","embeddable":true,"href":"https://pointerpro.com/nl/wp-json/wp/v2/topic?post=10739"}],"curies":[{"name":"wp","href":"https://api.w.org/{rel}","templated":true}]}}