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Last Updated: December 3, 2021
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One of the successful ways of communicating with your consumers and prospective clients globally is by using email. It takes more than just clicking the send button to guarantee that your recipient will take their time to open your email, read it and respond to it.
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Businesses and individuals receive numerous emails from marketers that often end up unread, trashed, or worse: marked as spam. For your recipient to find your email worthy of their time, you must compose it in such a manner that will appeal to them as a person and not just as a consumer of your product.
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A majority of business professionals still prefer using email in their day to day business activities over other mediums, making it a critical tool for marketing your business. So how do you make sure that you make proper use of email when carrying out your marketing campaigns?
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Consider the following eight tips:
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1. Pick an interesting subject
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Producing quality content, that’s what it’s all about. But extraordinary content doesn’t come cheap, so you better make sure to get the most out of your effort and investment. This can be done by publishing your content cross-media and in different ways.
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With these 9 tips, you’ll have the complete recipe to create your own remarkable content.
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A good email subject line has the most impact on your readers as it is what they will first see when they open their accounts, which also influences email deliverability. This is when the recipient decides whether to click your message and read it or move on past it.
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When a reader opens their email accounts and sees numerous messages, they will first browse through them and open the ones that will appeal to them. You need to keep your subject line short and to the point. A subject line that will only use two or three words will stand out to the reader grabbing the most attention. An email subject line study concluded that a short email subject line is preferable to long ones as time is an integral asset to most people.
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You can also use a question piquing the interest of the recipient who will want to find out the answer to it. It also stands out from the rest as it is not the norm in writing an email subject line and it immediately engages your reader.
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An example is:
Have you ever been in love?
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Another approach is to captivate your reader’s interest without delivering the punch line. This will make them have to open your email to find out the rest.
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Using numbers in your subject line captures your reader’s attention as humans are attracted to digits. When you list them, the complicated topics are broken down into smaller parts easily making sense to the reader.
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An example is:
7 Ways to get your work back on track
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You also need to be unique with your subject line, and this entails you knowing the audience that you are targeting and why they should pick your product instead of other similar ones.
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An example of such is:
Jerry’s fries with a salad on top
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Your subject line can also be surprising and unexpected telling your reader a little-known fact about your company, a weird statistic or a quote that they are not used to hearing.
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Including multimedia in your email will put it a step ahead of the rest and you should ensure that your readers know about it right from the subject line.
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An example:
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Mary’s new video guide to fabulous cooking
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Related reading: How to choose images for your email marketing campaigns to boost your CTR
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