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8 ways to get better employee feedback
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We’re in the midst of the Information Age precisely because technology enables people to offer it and others to easily collect it. Mobile surveys and quizzes offer HR professionals a high-tech, high-touch way to engage employees in ways traditional methods simply can’t. For better info:
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Let employees use the device of their choice — instead of interrupting a busy workday, survey or quiz employees at their convenience. Encourage them to use their mobile phone or tablet as well as their desktop—any Internet-connected device. Their familiarity with the device makes the survey less intrusive.
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Keep it short — instead of trying to learn a year’s worth of insights with one survey, send regular quick-hit surveys of 4 or 5 questions each. Number each question so they know their progress throughout the survey.
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Don’t be afraid to entertain — we’re all human, we enjoy a good laugh; we appreciate attempts to lighten serious subjects. Be personal in the way you write your survey, offer offbeat answer choices. The more human the tone, the more relaxed and appreciative employees will be.
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Engage, engage, engage — mobile surveys and quizzes let you add photos, video and audio files to your questions. By all means, make those entertaining, too!
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Challenge employees — use a survey or quiz to show them their knowledge on a certain topic compared to their co-workers. Get the same valuable feedback in a less formal way so it feels like a game for the employee.
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Don’t name names — you don’t have to require employees to provide their personal information. If you want an organization-wide audit of employee knowledge or opinion, make sure everyone knows their input won’t be attributed.
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Survey or quiz around themes or events — track the evolution of a change management initiative, a new marketing campaign, employee training or seasonal events. Again, a quick-hit, short survey will help you get insights quickly.
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Don’t wait for results — mobile survey and quiz results are available the instant the employee hits ‘submit.’. Management can use these insights immediately to take advantage of an unforeseen opportunity or to head off a crisis that can reduce employee satisfaction.
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Start getting better employee feedback tomorrow. (I really mean tomorrow.) Creating a mobile survey or quiz can be accomplished quickly using an online platform. Simply uploading your organization’s logo automatically brands your survey. Building the questions is as simple as choosing the question type and writing the questions and answer choices. Add a photo, video or audio file to each one to make them more intriguing. At the end of the creation process, you’ll get a unique URL and QR code that you can print, project or email to invite participation. Because the quiz or survey resides online, there’s no app for employees to install on their mobile device—they can take it as easily as you created it.
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