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Using this template, you can start by assessing basic brand recall and brand recognition. Questions related to recall and recognition will show you whether your employees are familiar with your brand and industry at the surface level.
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After you’ve established your employees have a basic understanding of your brand, you can start to ask more complex brand awareness questions about brand identity and brand image. These questions will show whether the traits you’re trying to portray in your branding efforts align with how your employees perceive them.
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Lastly, you can use your brand awareness survey to inquire after brand trust and brand loyalty. Discovering whether your employees find your brand trustworthy and loyalty-worthy will tell you a lot about whether they see your brand as authentic.
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While a brand awareness survey will tell you a lot about your employees’ perception of your branding efforts, it won’t give you the full picture of their experience. Just because employees can remember your brand identity and desired brand image doesn’t mean they believe in them. You may have communicated your brand, but still not incorporated it into your culture.
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To get a better understanding of how well your brand aligns with your company’s culture, you should couple your brand awareness survey with a job satisfaction survey. By getting a sense of your employees’ satisfaction with their work, you’ll be able to see how well you’ve brought your brand to life in your culture.
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Using Pointerpro’s template, you can ask employees about how they feel about their work environment, what they like and dislike about your culture, and whether they feel engaged with their work. By measuring satisfaction, you’ll get a sense of your company’s brand alignment—and authenticity. Plus, if you’ve already put MVV culture initiatives in place, this survey is the place to measure how effective those efforts have been.
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Between the Brand Awareness and Job Satisfaction surveys, you’ll gain a sense of brand awareness and brand alignment. By understanding how well your employees know your brand and whether you’ve incorporated that brand into your culture, you’ll be able to assess which specific areas of your employer brand that need improvement.Now that you know what your employer brand is and why it matters, let’s discuss how you can create an assessment for your employer brand. There are two key factors that you’re going to need to measure in this assessment: brand awareness and brand alignment.
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Measuring brand awareness will show you how well you’ve communicated your desired brand to your employees. Here, Pointerpro has a great brand awareness survey template you can use to start determining your level of brand awareness amongst employees.
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Using this template, you can start by assessing basic brand recall and brand recognition. Questions related to recall and recognition will show you whether your employees are familiar with your brand and industry at the surface level.
\n
After you’ve established your employees have a basic understanding of your brand, you can start to ask more complex brand awareness questions about brand identity and brand image. These questions will show whether the traits you’re trying to portray in your branding efforts align with how your employees perceive them.
\n
Lastly, you can use your brand awareness survey to inquire after brand trust and brand loyalty. Discovering whether your employees find your brand trustworthy and loyalty-worthy will tell you a lot about whether they see your brand as authentic.
\n
While a brand awareness survey will tell you a lot about your employees’ perception of your branding efforts, it won’t give you the full picture of their experience. Just because employees can remember your brand identity and desired brand image doesn’t mean they believe in them. You may have communicated your brand, but still not incorporated it into your culture.
\n
To get a better understanding of how well your brand aligns with your company’s culture, you should couple your brand awareness survey with a job satisfaction survey. By getting a sense of your employees’ satisfaction with their work, you’ll be able to see how well you’ve brought your brand to life in your culture.
\n
Using Pointerpro’s template, you can ask employees about how they feel about their work environment, what they like and dislike about your culture, and whether they feel engaged with their work. By measuring satisfaction, you’ll get a sense of your company’s brand alignment—and authenticity. Plus, if you’ve already put MVV culture initiatives in place, this survey is the place to measure how effective those efforts have been.
\n
Between the Brand Awareness and Job Satisfaction surveys, you’ll gain a sense of brand awareness and brand alignment. By understanding how well your employees know your brand and whether you’ve incorporated that brand into your culture, you’ll be able to assess which specific areas of your employer brand that need improvement.
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