{"id":10874,"date":"2021-11-19T14:14:00","date_gmt":"2021-11-19T13:14:00","guid":{"rendered":"https://proweb.p.blends.be/?p=10874"},"modified":"2026-04-23T16:10:43","modified_gmt":"2026-04-23T14:10:43","slug":"must-have-digital-marketing-tools","status":"publish","type":"post","link":"https://pointerpro.com/de/blog/must-have-digital-marketing-tools/","title":{"rendered":"Digital marketing tools: Best of 2021"},"content":{"rendered":"\n\n\n\n
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Digital marketing tools: Best of 2021

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Written November 19, 2021, by Jyoti Ray

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There are over hundreds of thousands of digital marketing companies available on the internet who all provide different kinds of services.

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Today, you must be quite skilled at digital marketing to boost your sales and try to attain any kind of concrete outcomes. If you want to grow your business, you need to develop a solid online existence and find your own way around effectively applying digital marketing strategies and techniques. 

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Fortunately, there are several tools available for digital marketing that can make your life easier. In this article, I’ll discuss my personal top tools for digital marketers.

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In this post:

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31 best digital marketing tools​

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  1. Rebrandly
    2. \n
  2. Bannersnack
    3. \n
  3. Acquire.io
    4. \n
  4. Active Campaign
    5. \n
  5. Serpstat
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  6. Buzzsumo
    7. \n
  7. ManyChat
    8. \n
  8. Google Analytics
    9. \n
  9. Sprout Social
    10. \n
  10. Slack
    11. \n
  11. Feedly
    12. \n
  12. MobileMonkey
    13. \n
  13. Pointerpro
    14. \n
  14. Buffer
    15. \n
  15. Bit.ly
    16. \n
  16. Tailwind
    17. \n
  17. Omnisend
    18. \n
  18. Feature Upvote
    19. \n
  19. REVE Chat
    20. \n
  20. Finteza
    21. \n
  21. SE Ranking
    22. \n
  22. Lumen5
    23. \n
  23. Linkio
    24. \n
  24. Tidio Live Chat
    25. \n
  25. Netpeak Spider
    26. \n
  26. Xtensio
    27. \n
  27. Milanote
    28. \n
  28. SocialBee
    29. \n
  29. Crello
    30. \n
  30. Kicksta
    31. \n
  31. Respona
    32. \n
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1. Rebrandly​

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Rebrandly URL Shortener is a free tool for marketers to shorten, brand and track every link that they create and share online. By using branded links, you both enhance brand visibility and increase link trust by putting your brand name on every link that you share.  This tool also provides a detailed, private analytics feature, meaning you are able to track your links and see what kind of content your audience prefers on any channel — without your competitors being able to see your stats. A lot of other URL shorteners on the market offer analytics, but by simply adding a “+” symbol to the end of the link, you can see anyone’s link data. Using branded links can also increase your click-through rate by up to 39% – something worth considering for any links shared on social media.

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2. Bannersnack​

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Bannersnack lets you design display ads in every shape or format: you can create HTML5 animations, add videos, links, or embed your own custom code. It’s pretty intuitive to you use. You can start from scratch or choose a template, you can make your banner unique by adding animations, interactive elements, and powerful Call-To-Actions. To create one you can drag and drop images, text buttons, and other visuals to create your perfect banner. To top it off, the banners are compatible with all major ad networks.

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3. Acquire.io​

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Acquire.io is a complete set of customer communication tools which mainly focuses on onboarding, sales, and customer support.  The platform a variety of useful features that include live chat, chatbot, voice and video call, and co-browsing. Especially that last one is interesting.

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Acquires’ co-browse allows agents to see and interact with customers’ web screen in real time and thus can provide quick solutions to their queries.  This boosts customers’ satisfaction and engagement and it will help your support understands and fix the issues a user is having a lot quicker.

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There are other features offered by Acquire includes In-app messages, SMS, Triggers and campaigns chat history, canned messages, targeted messaging, two-way communications,  customization, analytics, and reporting and intelligent message routing.

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4. Active Campaign​

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When it comes to email marketing, Active Campaign takes the lead in my opinion. Their easy user-interface, drag and drop functionality, and well-designed email templates enable you to create stunning email campaigns and landing pages. Unlike other email campaign solutions, with Active Campaign, you can actually create email campaigns within minutes.

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They also come with a huge selection of design templates, listing division choices as well as reporting analytics that are visually pleasing. 

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5. SerpStat​

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Serpstat is one of the best keyword researching tools if you want to grow your website’s search traffic. Earlier I mentioned the Google keyword planner, which works in a similar way, but Serpstat gives more than that.

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From the Serpstat dashboard, you can search for any keyword phrases and it will provide total monthly searches on Google. You can also search for keywords in different locations right from your dashboard. You can likewise track your competitor’s keyword phrases, backlinks and a lot more!

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6. Buzzsumo​

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Buzzsumo is my favorite content discovering tool… It helps me analyze which topics are performing best on social media. You can even see who shared the content on Twitter and Facebook.

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Buzzsumo has released a cool question analyzer tool, which helps you to discover the most popular inquiries asked throughout hundreds of discussion forums, Reddit, Facebook, Twitter, Quora and also other Q&A websites for any type of key phrases.

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This also works great to enter your (or a competitor’s) brand name. It will instantly show you who is asking the question or talking about your brand. By doing this, you can give a response to individuals that are browsing concerning your product or require even more details. You could utilize it additionally for marketing research.

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7. ManyChat​

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There are many chatbots available on the internet but ManyChat is one of the best chatbots I have used so far.

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ManyChat allows you to create Facebook messenger bot for marketing, sales, as well as assistance. It is totally free and easy to use. It’s a computer-based program that resembles discussion with individuals making use of artificial intelligence. This can help you and your customers even without you being present: that means the chatbot will interact with customers as you do! 

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I like Manychat mostly due to the fact that it is extremely simple to utilize. They have an aesthetic drag and drop builder which makes it simple and also enjoyable to arrangement your Facebook chatbot. Simply connect your Facebook page to Manychat and you are done, there is no need for any technical skills.

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8. Google Analytics​

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Google Analytics is a must-have tool for any website. It actually shows your website traffic details, visitor’s geolocation, most popular pages, bounce rates, and much more. It also shows you traffic details in real-time, which devices they are using, what are the traffic sources etc. Using that information, you can significantly grow your traffic and generate more sales.

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9. Sprout Social​

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Sprout Social is an all-in-one tool for digital marketers. It offers a wide range of features, including multi-level access, directory control, and more. With this tool, you can schedule posts for LinkedIn, X (Twitter), Instagram, Facebook, and other platforms. You can also track performance metrics to see how users engage with your published content.

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10. Slack​

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Slack is a cloud-based team collaboration tool and service. Using slack, you can hire new developers, show your codes, review sales contracts, measure A/B tests etc.

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One of the best aspects I like about Slack is the networks. If I’m dealing with the organization on marketing, I can choose their design, layout, or other networks and also involve with the networks relevant to my job, while having accessibility to various other if required.

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Along with its usage as a group interaction platform, slack has actually come to be a preferred medium for networking as well by influencers.

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11. Feedly​

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Feedly is a news aggregator application that is used for monitoring other sites’ blog posts in any of the categories that you’re interested in. With Feedly, you can choose different blogs, publishers, and the topics that you are interested in and get them in a nice newspaper-like overview.

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You can also publish your posts on Feedly and it’s just a great tool to keep you updated with new posts without visiting each individual website you want to follow.

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12. MobileMonkey​

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MobileMonkey is a Facebook messenger platform that lets you create a chatbot online on Facebook Messenger without writing any code. It allows users to schedule and bulk-send interactive and engaging content, offers, and campaigns to Facebook Messenger contacts. The chatbots created via MobileMonkey can be designed to make appointments, answer FAQs, track purchases, and use A.I. to match content to intent via keywords and interactions.

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13. Pointerpro​

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Without taking your customers’ feedback, you can’t grow your business or provide the service your customers want. That’s why an assessment tool is very useful. There are many assessment options available but most of them aren’t fully featured the way Pointerpro is. With Pointerpro, you can add interactive questions that actually work. 

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Read, 13 Creative ways to measure customer satisfaction using surveys 

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14. Buffer​

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Buffer is my favorite tool for managing social media posts. With it, you can set up any type of posts on different social platforms, also defining a specific schedule, such as “on a daily basis” or “weekdays.” It will automatically publish all posts on various social media platforms. This way you can increase social media engagement with users both on personal and company networks.

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15. Bit.ly​

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Bitly allows you to shorten any kind of link. It also allows you to remove or – the opposite – add some sort of branding. For example, a normal post link looks like “http://www.yoursite.com/how-to-learn-digital-marketing” and using Bitly, you can shorten the URL like this, “bit.ly/gag25b”. The short URL looks more professional rather than a long URL and it’s usually easier to share. 

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Next to that, by creating a unique Bitly link, you can also track your results with private web link analytics. Who clicked when and from where! 

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16. Tailwind​

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Tailwind is a tool that helps you to be successful on visual social platforms like Pinterest and Instagram. On Pinterest, you can pin to several boards simultaneously, mass upload, and also timetable articles with the drag-and-drop schedule pins. If you intend to take it for a spin, you could start it out free of cost.

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17. Omnisend​

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When email marketing just isn’t enough, Omnisend is the best option to take your marketing further. Omnisend is an all-in-one omnichannel marketing automation platform built for ecommerce. While email marketing lies at the core of what the tool does, unlike other email tools, you can include several different channels within the same automation workflow. They also offer sophisticated segmentation that lets you target and personalize your campaigns.

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18. Feature Upvote​

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Feature Upvote provides simple feedback boards with built-in voting functionality. These make it easy for you to create a sense of community around your product and involve customers in your product decisions.

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Turn customers into fans by showing that you listen to their feedback, even if you don’t always choose to implement their suggestions. Surface the best ideas through voting.

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What are the primary features of Feature Upvote?

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  • Collect all your feature requests and feedback in one place rather than scattered across multiple channels
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  • Qualify feedback with voting so the best ideas rise to the top – and these can often surprise you
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  • The ideal way to start building a community around your product and turning customers into fans
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19. REVE Chat​

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REVE Chat is a multi-channel cloud-based live chat platform that offers real-time support to your visitors and customers across website, social, mobile and messaging apps to deliver superior customer service and boosts sales conversions.

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REVE Chat is a complete live customer engagement platform with tools such as video chat & voice chat and co-browsing to have personalized conversations. Co-browsing solution provides a virtual in-person experience to your website visitors and customers in an interactive way.

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With REVE Chat, you can seamlessly engage your customers over their preferred channels to deliver an omnichannel messaging experience. The other features of REVE Chat include intelligent routing, queuing, auto triggers, and visitor analytics.

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REVE Chat allows your brand to engage with customers 24×7 with AI-powered chatbots to automate customer support and boost customer engagement. Chatbots also help to convert your prospects into qualified leads automatically and transfer them to your sales team.

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20. Finteza​

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When it comes to advanced web analytics for your website, Finteza is a great buyer-side analytics solution for those who want to track traffic quality and increase sales. The tool provides you with an advanced botnet analysis, complex user-behavior analysis, detailed funnels for any desired segment, and unique accounting algorithms to detect low-quality traffic.

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Unlike other tools, Finteza digs deep into traffic quality for each channel in real time and sends notifications of any suspicious action. All data shown in reports are interactive where you can easily select certain segments in just one click. The tool also shows other important and unique features such as end-to-end tracking of user interaction, lower tracking latency, and a configurable attribution within a website.

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21. SE Ranking​

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SE Ranking offers an all-in-one SEO solution for marketers and digital agencies to help your website get better rank in the search engine results pages. The tool provides a suite of the most comprehensive tools on the market, such as keyword suggestions, rank tracking, backlink monitoring, competitor research, and keyword grouper. The Website audit is one of my favorite tools to crawl every page of my website and show how to eliminate SEO issues if required.

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SE Ranking has a very intuitive and simple dashboard to manage all your marketing projects. If you closely work with your clients, you can provide them with white label reports or give access to certain sections of their websites to view results. To take advantage of some SE Ranking tools, you can use a 14-day free trial to ensure that you’ve got exactly what you’re looking for.

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22. Lumen5​

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Lumen5 turns text into stunning social media videos in minutes. It does this automatically by analyzing the text through AI and putting the best music, video, and images together accordingly.

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23. Linkio​

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Linkio gives the right anchor text usage and percentage to help users with their link building activities. You can see how your pages perform in SERP features at the keyword level to uncover additional optimization opportunities. Also, you can view trends across different timeframes and easily customize views to your liking. Get as granular or zoomed out as you like, including average rankings, percentages of distribution across SERPs and more. Some other features are getting results from a specific city in Google organic, Google Maps and Google places that can help with local SEO rankings and more.

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24. Tidio Live Chat​

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Tidio is an all-in-one website chat tool dedicated to small and medium businesses that enables store owners to engage with their website’s visitors clients in real-time. Hailed as the 4th most popular live chat solution in the world, Tidio has helped 300 000+ companies to connect with their clients.

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It takes only a few seconds to install a live chat widget on a website and start responding to customers’ queries during business hours. After that, you can employ chatbots to do the “dirty work” for you. Tidio offers a  freemium subscription model making it an affordable option for small eCommerce business owners. This bot-building platform allows you to create a chatbot with a drag-and-drop editor in less than 10 minutes or make use of one of the 16+ ready-for-use templates.

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With Tidio Live Chat you can increase customer engagement by sending cart abandonment, lead generation, discount, and welcome messages.

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25. Netpeak Spider​

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Netpeak Spider is one of the best SEO auditing tools if you want to boost your website ranking. It helps to analyze technical optimization of the entire website and prepares usable reports with all SEO issues based on crawling results. You can easily find broken pages or images, content or pages duplicates, mistakes in robots.txt or redirects, and many more. Just fix the issues to grow your website traffic and to generate more leads.

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It has a cool built-in website scraper that allows use up to 100 conditions and four types of search (contains, Regexp, XPath, CSS). You can scrape hreflangs, emails, phone numbers, as well as competitors’ prices, etc. Using the built-in scraper, you can also analyze competitors’ promotion strategy.

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Netpeak Spider prepares a very intuitive and simple dashboard to manage all your SEO projects. You can prepare white-label reports and export them to Google Drive to show them to your clients, that’s a great feature for SEO agencies or freelance SEOs.

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26. Xtensio​

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Xtensio allows you and your team to create business collaterals all together  in a single platform.  Teams can collaborate on creating professional-looking documents such as proposals, marketing materials, reports, pitch decks, sales pages, landing pages and many more.

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The drag and drop functionality makes it easier for users to create documents from scratch or select from a wide range of templates that are available in the library. Documents created in Xtensio can be shared and presented in real-time responsive to any device.

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27. Milanote​

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Milanote is a tool for organizing creative projects into beautiful visual boards. By design, it feels a lot like working on the wall in a creative studio – visual, tactile and sometimes a bit messy – Milanote is a great fit for designers who work in teams remotely.

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Key Features:

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  • Write notes & to-do lists, upload images & files and save things you find on the web
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  • Organize visually using the flexible drag and drop interface.
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  • Boards by default are a private place to think, but with a single click you can create a shared workspace for collaboration with your team
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  • Milanote is filled with hundreds of built-in templates to help you get started with a variety of different projects, from creating a mood board to writing that perfect creative brief.
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28. SocialBee​

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SocialBee is a social media management tool that enables its users to share content across multiple platforms – all from one place: Facebook, LinkedIn, Twitter, Instagram, Pinterest, and Google My Business. Using this tool, you’re able to customize your posts for each network, recycle evergreen content or expire time-sensitive posts.

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The best part is their 14-day free trial (no credit card required) that you can use to see this top-notch platform in action.

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29. Crello​

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Crello is a great graphic design platform that helps non-designers to make impressive and high-performing designs. The tool has free access to an unlimited library of royalty-free photos, videos, and vectors of high quality with unlimited use. Crello includes over 30K unique templates by professionals based on the latest marketing trends. 

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Crello offers a wide range of additional features to make custom images. For example, you can easily remove backgrounds from your images, create brand kits, blur, resize and rotate images, apply different photo filters, add a speech bubble to the image, and much more. The best thing about Crello is the ability to animate any static object in just a few minutes. 

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30. Kicksta​

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Although there are countless other Instagram growth services out there, Kicksta stands out as the best option if you’re looking for “organic growth” – no bots, spam or fake followers are involved in the growth process. They help increase your followers using proprietary AI technology and are widely considered as one of the most trusted Instagram growth services by brands, influencers, and social media agencies.

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31. Respona​

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Respona is an all-in-one blogger outreach platform outfitted with all of the necessary tools to set up and launch an email campaign of any kind, be it for link building, digital PR, marketing, or even sales.

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It’s integrated with Google’s search engine for streamlined prospecting, and pulls metrics like Domain Rating and Ahrefs Rank directly from Ahrefs.

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An easy-to-use email checker is also included, making it extremely easy to find the right person’s contact information without having to rely on any other tools.

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Respona’s intuitive interface guides you through every step of creating and launching your outreach campaigns, keeps track of your performance, and also the status of your conversations with each prospect.

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The tool will be especially useful to link builders, as it was initially used to help Visme scale their link building outreach efforts, helping the website gain over 2 million organic visitors a month.

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Conclusion​

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In this article, I shared my personal 30 best tools for digital marketers. There are of course many more digital marketing tools available,  but I added the ones we are using and getting good results with.

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If you have a fully remote team, you should check out these task management tools that will make things run more smoothly.

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I hope this compilation was useful and helped you discover some new digital marketing tools. What other tools or services are you using for digital marketing? Do let me know in the comment section.

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Create your own assessment
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\n\n\n\n\n\n","protected":false},"excerpt":{"rendered":"

Here’s our 27 favorite digital marketing tools (so far this year) that are easy to use and get the best results. Do you know all of them?

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